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美妆内行人

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全网首档美妆行业播客,用内行视角观察美妆业生态 —— 专业美妆人,都在这! 希望能为每位喜欢美妆行业的你带来价值 从品牌、研发、营销、渠道 到彩妆、护肤、体护、美发 与Beauty产业相关的每个环节,都有深谙其道的“内行人” 我们希望通过与这些内行人的对谈,从专业视角聊聊「美妆」这个品牌化程度高且充满创新和挑战的行业 有幸与每位听众一起,见证中国美妆品牌的成长 ————————— 👉🏻欢迎加入美妆内行人社区,与主播、嘉宾以及10000名美妆从业者深入交流【进群方式:添加微信mznhr2022即可】 【主播】 艾勇 - 映天下创始人,DTC营销专家 寒笑 - 美内文化创始人,媒体人、美妆买手 何慕 - 美内文化美妆编辑「美内速报」主播

PublishesTwice weeklyEpisodes127Founded3 years ago
Language
ZH-CN
Number of ListenersCategories
LeisureHealth & Fitness

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Artwork for 美妆内行人

Latest Episodes

美妆出海是行业近年热议焦点,但真实的品牌出海图景究竟如何?热门目的地东南亚,尤其是越南,是值得把握的新机遇,还是暗藏风险的“杀猪盘”?

本期节目特邀内行人——知美集团总裁华玉锋,深入拆解这一系列核心问题。作为“肉身出海”的践行者,他已将家迁至越南胡志明市,在当地搭建起近百人的团队,实现月GMV千万级的实战成果。

华玉锋在节目中直言:“出海是找死,不出海是等死”。节目将从他的越南实战经历切入,逐步延伸至出海国家选择、渠道布局、本土化运营与团队管理,更会探讨国内美妆品牌及从业者,是否应将第二曲线... more

2025年12月8日 星期一 Vol.76

本期主播:何慕Simon点击以下时间线可以直接跳转对应资讯

01:35 欧莱雅CFO首度松口:“投资阿玛尼相关工作将很快启动”

02:58 少儿科学功效护肤品牌海龟爸爸被立案调查

04:29 奢侈品巨头LVMH再次押注小众香水,“嗅觉经济” 为何成巨头必争

06:24 AI 造假突袭美妆电商!花知晓成“首波受害者”

09:12 肖战代言欧莱雅男士,揭秘 12 月大牌官宣的 3 个底层逻辑

12:01 【热点拆解】妆字号、械字号、妆械融合到... more

什么样的产品,在专业内行人眼中才称得上真正的“好产品”?是成分够猛?数据够好看?还是连医生都愿意长期使用并推荐给患者?本期节目将从专业视角,把这个问题聊细、聊深。

这次讨论的缘起,是上周参与的SIA科盟科学护肤创新联盟大会。在专业护肤科普领域,SIA科盟与优麦医生近年来做了两件具有重要意义的事:

第一,是围绕医研共创与科学传播,将功效护肤的全产业链梳理为一张完整清晰的产业地图。

第二,是今年刚刚发布的《2025中国医学护肤临床洞察报告》。这份报告基于对11253人次的系统调研,覆盖痤疮、银... more

2025年12月1日 星期一 Vol.75

本期主播:何慕Simon点击以下时间线可以直接跳转对应资讯

01:22 雅诗兰黛出售Dr.Jart+蒂佳婷:17亿美元收购为何黯然退场?

03:06 “抖音白牌”三资堂入驻丝芙兰:50元白牌如何打开高端渠道?

05:06 植物医生冲刺IPO:4000家门店背后的增长隐忧

06:36 歌星Dua Lipa✖️奥古斯汀巴德推出护肤品牌:名人美妆进入"技术+流量"新时代

08:15 即时零售利润揭秘:1700亿市场里哪些品类最赚钱?

09:57 ... more

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Reviews

3.8 out of 5 stars from 73 ratings
  • 主持人说话太喜欢吞字了,卷舌也很严重!说话很不清晰

    主持人说话太喜欢吞字了,卷舌也很严重!说话很不清晰

    Apple Podcasts
    3
    11愚
    Chinaa year ago
  • 普及了很多误区

    老师得说了一千次“是的”,听着有点难受;还有个嘉宾一说话就用怪声;但内容还是不错的,普及了很多护肤误区。

    Apple Podcasts
    3
    我是米多多啊
    Chinaa year ago
  • 非常喜欢护肤误区这期

    分享的知识点非常有用,希望还能再展开讲讲,还有祛斑这方面希望能科普一下,非常感谢!

    Apple Podcasts
    5
    紫罗兰啊啊
    Chinaa year ago
  • 喜欢“茶话会”主题🥰

    特别喜欢茶话会主题,请多多的推荐主播和嘉宾们的爱用品,上班路上听真的很有趣!!!聊天向的博客真的很放松~🥰🥰🥰

    Apple Podcasts
    5
    网抑云常住人口
    Chinaa year ago
  • 主持人废话太多

    主持人废话太多,如果要做访谈节目,要注意倾听,不要瞎总结,不要给自己上太多戏。

    Apple Podcasts
    2
    亚历克
    China2 years ago

Chart Rankings

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Apple Podcasts
#31
China/Health & Fitness

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1. 声动早咖啡
2. 疯投圈
3. 知行小酒馆
4. 商业就是这样
5. 声东击西

How many episodes of 美妆内行人 are there?

美妆内行人 launched 3 years ago and published 127 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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