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Artwork for My  .4 Cents

My .4 Cents

My Point 4 Cents
Music Marketing
Spotify
Tiktok
Tankcrimes Records
AI Music
Audiomack
Music Business
Rancid
Hallowood Media
Suno
Imoliver
Social Media
Viral Artists
Album Rollouts
Facebook Ads
Music Promotion
Oracle
Municipal Waste
DIY Music Scene
San Francisco

This is what musicians need to know about the music business today. Every Tuesday, music marketers Matt Bacon, Dustin Boyer, Jesse Cannon, and Andrew Southworth break down what's changed in music marketing and the music business, as well as what's currently changing in the industry. You’ll be surprised what they disagree about!

To support the My Point 4 Cents and get a whole extra hour from every... more

PublishesTwice weeklyEpisodes39Founded8 months ago
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MusicMusic CommentaryMusic Interviews

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Artwork for My  .4 Cents

Latest Episodes

In this episode, Jesse Cannon, Matt Bacon, Dustin Boyer and guest Ryan Schutte talk about the implications of TikTok's transition to American ownership, highlighting the onset of censorship and algorithm changes. The discussion explores the confusion... more

In this special episode filmed live at NAMM, the team talks with a wide range of attendees and musicians about music promotion, branding, and the evolving landscape of social media marketing for artists. Topics include growing email and SMS lists, ba... more

Matt Bacon, Jesse Cannon, Andrew Southworth, and Dustin Boyer delve into a variety of topics surrounding the music industry, particularly focusing on innovations at Spotify and the integration of AI in marketing and music production. They discuss Spo... more

Andrew Southworth, Dustin Boyer, Matt Bacon, and Jesse Cannon kick off the new year by diving into the controversial subject of Drake's alleged involvement in a RICO case, touching on issues of illegal gambling, money laundering, and the ethics of st... more

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Recent Guests

Howard Bullows
Professional in AI marketing and independent artist
DreamReel
Episode: Spotify Launches Stories, Social Listening & More
Luke Mansell
Creator of Music Stacks and music marketing expert
Music Stacks
Episode: The Secrets Of Boosting Your Spotify Algortihm w/ Luke Mansell
Taylor Swift
Famous singer-songwriter referenced in the context of the music industry's impact
Episode: The Secrets Of Boosting Your Spotify Algortihm w/ Luke Mansell
Giovanni Bottan
Founder of Smart Noise, a music marketing platform
Smart Noise
Episode: How Soon Do Artists Make Money On Their Music
Rob Gross
Senior Vice President of Label Services and Business Development
The Syndicate
Episode: 2025's Biggest Change In Music Marketing
Ben Schuller
A successful independent artist from Nashville
Episode: How Unknown Artists Chart On Billboard
Ryan Schutte
Booking agent at Forthright Booking and manager at Powerline Management
Forthright Booking
Episode: DIY Tour Booking Secrets Revealed!
Jeff Betton
Co-founder of Hellbender Vinyl
Hellbender Vinyl
Episode: DIY Tour Booking Secrets Revealed!
Ramon Pang
IDM-electronic music artist known for his community building and unique blend of electronic genres.
Tabula Rossa Records
Episode: Artists Need Three Accounts On Every Social Platform!?!? w/ RamonPang

Hosts

Matt Bacon
Host discussing music marketing and the evolving landscape of the music industry.
Jesse Cannon
Co-host providing insights into marketing and the music industry.
Andrew Southworth
Host and music marketing expert with a focus on artist development.
Dustin Boyer
Co-host offering insights into DIY music strategies and marketing.

Reviews

4.8 out of 5 stars from 17 ratings
  • Infantile

    Love these guys for their wealth of useful knowledge. So disappointed that they don’t even try to hide their vitriolic hatred of people who have a different political persuasion to them. I’d threaten a boycott only I’m quite capable of gleaning useful information from someone who isn’t conservative like me. Grow up guys. Or at least leave your infantile political commentary for your other podcasts.

    Apple Podcasts
    1
    AnimalFarmNotaBot
    Australia4 months ago
  • Useful Knowledge Bombs

    Really appreciate the insights and strategies share. I can feel my brain growing.

    Apple Podcasts
    5
    Lolpoiyrssgh
    United States6 months ago
  • Nice one!

    Great stuff guys, it was like sitting with your buddies and having one of those conversations that stay with you & I’m excited for the next episodes.

    Sorry to say, but it is amazing not to see comments and other internet takes alongside this.

    Really enjoyed nodding along to the story of the band member who decided to quit during momentum to start a family—because haven’t we all been through a band or a few that break up like this?

    Ugh! I too don’t like to think about how many things I’ve k... more

    Apple Podcasts
    5
    Barcode001
    United Kingdom6 months ago
  • I’m in!

    Love these dudes.

    Apple Podcasts
    5
    Dallas1209
    United States7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many reviews note the engaging and conversational tone, likening it to an enjoyable chat among friends.
Some listeners express disappointment regarding the hosts' political commentary, indicating a divide in audience preferences.
Listeners appreciate the valuable insights and strategies provided, highlighting the practical advice as a key strength.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

LIVE FROM NAMM: Answering Musicians Marketing Questions!!!
Q: When should I pull the plug on a poorly performing ad campaign?
After two weeks is typically a good timeframe for assessing performance; if there's little improvement after that, it may be time to abandon the campaign.
LIVE FROM NAMM: Answering Musicians Marketing Questions!!!
Q: How do you start approaching brands for sponsorship?
Begin by genuinely using their products and building a relationship based on authentic usage before seeking partnerships.
LIVE FROM NAMM: Answering Musicians Marketing Questions!!!
Q: How often should we reach out on email or SMS marketing?
It's important to strike a balance—aim for messaging that feels personal and casual and consider your audience's expectations.
How Black Veil Brides Built Their Fanbase
Q: What would you say to developing artists trying to figure out how to get to the next level?
It's crucial to create music that resonates with an audience and to understand the audience you're attempting to reach, focusing on connecting on an emotional level through your music.
How Black Veil Brides Built Their Fanbase
Q: How did you get involved with Liquid Death?
I connected with the founder Mike Cesario because he reached out to the band I was managing at the time, High on Fire, and we established a collaborative relationship that evolved into my current role with them.

Audience Metrics

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Frequently Asked Questions About My .4 Cents

What is My .4 Cents about and what kind of topics does it cover?

Content focuses on various aspects of the music business, emphasizing marketing strategies and the evolving nature of the industry. Discussions often feature insights on how technology, such as AI, and social media dynamics are transforming music marketing, including impactful trends like the use of Spotify's algorithms and platform changes. With the hosts passionate about both practical advice and theoretical discussions, episodes delve into topics including the indie artist journey, DIY strategies, and ethical considerations in music promotion. Audience engagement is encouraged through relevant anecdotes and guest insights, making the show relatable and informative for musicians navigating the modern landscape.

Where can I find podcast stats for My .4 Cents?

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How many listeners does My .4 Cents get?

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To see how many followers or subscribers My .4 Cents has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to My .4 Cents?

These podcasts share a similar audience with My .4 Cents:

1. The Weekly Show with Jon Stewart
2. The Ezra Klein Show
3. One Song
4. Search Engine
5. Know Your Enemy

How many episodes of My .4 Cents are there?

My .4 Cents launched 8 months ago and published 39 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact My .4 Cents?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for My .4 Cents?

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What guests have appeared on My .4 Cents?

Recent guests on My .4 Cents include:

1. Howard Bullows
2. Luke Mansell
3. Taylor Swift
4. Giovanni Bottan
5. Rob Gross
6. Ben Schuller
7. Ryan Schutte
8. Jeff Betton

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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