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Artwork for PPC Town Hall

PPC Town Hall

Frederick Vallaeys
Google Ads
Digital Marketing
Privacy Regulations
PPC Advertising
First-Party Data
Generative AI
Third-Party Cookies
PPC
Performance Max
Linkedin Ads
Remarketing
Customer Journey
Campaign Management
Content Strategy
PPC Survey
B2B Marketing
Social Media Marketing
AI and Automation
SEO
Adthena

Host Fred Vallaeys, Co-founder of Optmyzr, is joined by PPC experts for a panel discussion on the latest hot topics in the search marketing world. Topics range from updates to Google, Bing, Facebook, and Amazon Ads, to changes in online search behavior, or changes in the business world. Learn what the experts are seeing in the industry, how they're reacting to make the most of the opportunity, and... more

PublishesMonthlyEpisodes131Founded6 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for PPC Town Hall

Latest Episodes

Watch the video version here: youtu.be/c5jjdRo3reU

Host Frederick Vallaeys sits down with Mike Rhodes, Google Ads expert, to explore how marketers can use AI and vibe coding the right way.They discuss how AI becomes truly powerful when groun... more

Watch the video version here: youtu.be/bGYkHp5xOEc

Host Frederick Vallaeys sits down with Nils Rooijmans, Google Ads scripts developer and automation expert, to introduce PPC marketers to vibe coding—a new way to build tools and workflows us... more

Host Frederick Vallaeys sits down with Jyll Saskin Gales, Google Ads educator, coach, and author of Inside Google Ads, to unpack how automation has changed the craft of PPC.They cover why “guiding, not controlling” is the new marketer’s mantra, how t... more

Watch the video version: youtu.be/pd3_0RNn0Ng

In this episode of PPC Town Hall, host Frederick Vallaeys (CEO & Co-founder of Optmyzr) sits down with Amy Hebdon, founder of Paid Search Magic and one of the most influential PPC experts in the ... more

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Recent Guests

Nils Rooijmans
PPC expert involved in programming for Google Ads through scripts.
Episode: Vibe Coding for PPC: How Marketers Can Build Google Ads Tools Without Coding | PPC TH 120
Jyll Saskin Gales
Google Ads coach and author
Episode: Jyll Saskin Gales on Performance Max, AI Max, Audiences, Targeting & More | PPC TH 119
Jyll Gales
Expert in Google Ads, known for her books and courses on PPC management
Episode: Jyll Saskin Gales on Performance Max, AI Max, Audiences, Targeting & More | PPC TH 119
Amy Hebdon
Founder of Paid Search Magic and a longtime PPC expert
Paid Search Magic
Episode: PPC in the Age of AI: Amy Hebdon on Control vs. Automation | PPC TH 118
Aaron Levy
PPC expert with a robust background in managing large teams and accounts
Optmyzr
Episode: Lessons From 20 Years in PPC: How Agencies Should Prepare For The Future | PPC TH 117
Kirk Williams
PPC expert and co-founder of ZATO Marketing
ZATO Marketing
Episode: Kirk Williams on How Agencies Can Thrive In the Age of AI | PPC TH 116
Kasim Aslam
Former PPC specialist turned Answer Engine Optimization specialist, with extensive experience in PPC management.
Pareto Talent
Episode: The #1 Reason Your Brand is INVISIBLE to AI (And How to Fix It) | PPC TH 115
AJ Wilcox
LinkedIn ads expert and influential figure in the PPC community.
B2Linked
Episode: LinkedIn Masterclass: AJ Wilcox's 3-Stage Funnel That 5Xed Conversions | PPC TH 113
Ginny Marvin
Liaison at Google Ads with a background in digital marketing and agency experience.
Google
Episode: Google Ads Exclusive with Ginny Marvin, Ads Product Liaison | PPC TH 112

Host

Fred Vallaeys
Host and co-founder of Optmyzr, actively engaged in digital marketing and pay-per-click strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#191
France/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Vibe Coding for PPC: How Marketers Can Build Google Ads Tools Without Coding | PPC TH 120
Q: How does vibe coding change the software development landscape?
It enables non-technical users to create complex software applications quickly and interactively, facilitating on-demand software solutions.
Vibe Coding for PPC: How Marketers Can Build Google Ads Tools Without Coding | PPC TH 120
Q: What is Vibe coding?
Vibe coding allows users to interact with AI to generate software by describing their ideas, without needing advanced programming skills.
Jyll Saskin Gales on Performance Max, AI Max, Audiences, Targeting & More | PPC TH 119
Q: Why is targeting not as important anymore?
Bidding is integral in achieving good results, and even if targeting is not precise, effective bidding and creative can still yield great results.
Jyll Saskin Gales on Performance Max, AI Max, Audiences, Targeting & More | PPC TH 119
Q: What are your thoughts around strategic automation versus blind delegation?
Strategic automation is about understanding the system and providing good direction, while blind delegation is dangerous and can lead to poor results if practitioners do not know what their automation is doing.
Kirk Williams on How Agencies Can Thrive In the Age of AI | PPC TH 116
Q: How do you position different services when selling to customers?
Kirk discusses distinguishing between standard service offerings and business consulting services to better communicate value to clients.

Audience Metrics

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Frequently Asked Questions About PPC Town Hall

What is PPC Town Hall about and what kind of topics does it cover?

Centered around the evolving landscape of pay-per-click (PPC) advertising, discussions emphasize the impact of advancements in artificial intelligence and automation on digital marketing strategies. Topics frequently explored include insights on Google Ads, audience targeting, and dynamic shifts in consumer behavior, highlighting practical advice from seasoned PPC professionals. The approach encourages listeners to adapt their strategies in response to technological innovations and economic factors, ensuring they remain competitive and effective in their marketing efforts. The podcast features a range of expert guests that expound on current trends, such as the importance of understanding audience engagement, and the challenges posed by eme... more

Where can I find podcast stats for PPC Town Hall?

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How many listeners does PPC Town Hall get?

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What are the audience demographics for PPC Town Hall?

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How many subscribers and views does PPC Town Hall have?

To see how many followers or subscribers PPC Town Hall has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to PPC Town Hall?

These podcasts share a similar audience with PPC Town Hall:

1. The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

How many episodes of PPC Town Hall are there?

PPC Town Hall launched 6 years ago and published 131 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact PPC Town Hall?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for PPC Town Hall?

Rephonic pulls ratings and reviews for PPC Town Hall from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on PPC Town Hall?

Recent guests on PPC Town Hall include:

1. Nils Rooijmans
2. Jyll Saskin Gales
3. Jyll Gales
4. Amy Hebdon
5. Aaron Levy
6. Kirk Williams
7. Kasim Aslam
8. AJ Wilcox

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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