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踏遍人间山河,启程去寻变量。这里是播客节目「人间变量」。 人间变量希望能够和各行各业的普通人们深度对话,我们不是大V,但我们的声音也值得被听到。过去,我们是沉默的大多数,但在互联网时代,我们都有可能成为一个时代发展的变量。

PublishesWeeklyEpisodes24Founded5 years ago
Language
ZH-CN
Categories
TechnologySociety & CulturePhilosophy

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看似是京东发狠斗美团,其实是美团早早偷了京东的家。

京东和美团这场仗,外卖只是一个摆在台前的焦点,实质上,双方决战的战场,是一块叫做“即时零售”的大蛋糕。所以京东并没有把新业务叫做“京东外卖”,而是叫“京东秒送”,事实上,在这个频道里,除了外卖,也能买菜买药买日用品。

而且最关键的是,双方在过去2年,都已经闷声发大财的尝到了即时零售的甜头。

提要:1.  京东美团之战,其实是即时零售之战2.  京东用外卖作为利剑,本质上是以攻为守。3.  即时零售是双方共识,京东假借外卖战场,进行补课。4.  ... more

行业里很久没有这么热闹的并购了,行业第一的分众传媒以83亿元估值,用股票对价+少量现金的方式,全资收购行业第二新潮传媒,引发了行业广泛的讨论。

我最近看到的博主,大多是从股票和市场角度的分析,少有从战略和经营层面展开。我最近正好在第3次深度学习美团王慧文的《清华产品课》,正好讲到了“对数曲线”型业务的战略判断,非常适配分众和新潮所在的电梯广告行业。

所以,我们就从市场集中度、规模效应等几个角度,来分析此次分众与新潮的并购,以及推演一下,梯媒行业的终局形态。

-�️ 本期主播

本期是 亨亨 的独... more

在中国,晚点 LatePost 是一家非常不一样的媒体,如果说它是一家科技新闻媒体,你会发现,晚点的文章在企业战略到组织变革中,纵横捭阖,深度绝对比得上一名资深的企业家。

晚点访谈何小鹏的文章,在业内引发了极大的震动,一方面对于创业者、行业从业者能产生不少的启发,另一方面也让读者对何小鹏本人的认识更全面。

我尝试着记录下来我在阅读中的思考,以提供一个增量的视角,“把书读厚了”。作为 95 后一代的创业者,我想看看,77、97两个代际、相差正好 20 年的创业者,有哪些穿越时间、穿越周期的共鸣和启... more

这几天大量的文章都是围绕DeepSeek的产品展开,但一个优秀的产品诞生,本身离不开产品背后的人和组织形态,产品的胜利,本质上也是公司经营方式的胜利。

中国的大模型公司,有两次掀起了全民狂潮,第一次是2024年中的Kimi,第二次是蛇年春节的DeepSeek。但不同的是,去年的Kimi是因为当时国产大模型相对贫瘠,而创业公司Kimi的出现,让人们对有希望追赶美国AI霸权感到欣喜,而这一次,DeepSeek则是完全的实力碾压,让中国大模型,真正走在世界前列。

商业形态发生逆转的波澜,往往都藏在热闹... more

我的朋友如冰是一位非常儒雅的帅哥(想放照片hhh),他本是小米设计师,但非常传奇的是,他早在这一波互联网寒潮到来之前,就主动选择了职业转型,通过细致入微的用户洞察,以及理性客观的项目管理,很快在新行业获得了里程碑式的成就。

这期播客基本不涉及保险产品,主要是围绕职业成长和思考展开,作为主持人,在访谈时,我也受到了极大的鼓舞,如冰平静、尔雅的状态,在那一刻让我的心也沉了下来。

● 旧职业如何做“职业增长”(职业成长、职级成长,都是人生增长的一部分)● 新职业如何做“业务增长”(从UI到保险,实际上... more

2024年对于我来说,是我朝着一个合格的经营者成长的一年,我总结了3点这一年的收获,也正是这3点收获,让我更安心地继续向前。这是我成立公司的第二年,但我真切地感受到,今年我才算是真正创业。

|时间线|

01:17 每一句战略上轻飘飘的词,执行上都是无数细碎的细节05:15 要经营,而非“钻营”07:53 日拱一卒真的能赢,前提是方向要对11:05 在明年,2个日拱一卒的小目标

|播客人员|

本期主播:亨亨后期制作:陈康

|关于「人间变量」|

「人间变量」是商业经营文字专栏「产品变量」的播客姊... more

市集指南握在手,仰天大笑摆摊儿去

作为近几年迅速火起来的线下商业形态,市集成为各大商圈和街区都争相主办的活动,很多品牌和商家,也都在市集上取得了意想不到的收获。

本期我们邀请到了鹏哥,来为大家聊一期「超详细」的市集攻略,阐述从一个商家视角,如何参加市集、如何选择市集、如何做好市集,事无巨细,听完就能马上上手!

时间线:01:00 市集经营心得与策略:线上到线下的新挑战05:32 市集运作详解:策略、挑战与机遇18:09 市集策划与执行:策略、展示与品牌形象23:26 提升市集效率:人流管理与策略... more

我自己在之前也高频使用飞书的多维表格,对于飞书是有盲目信任的,甚至于会认为,当我的工作习惯与飞书的逻辑不一样的时候,那就一定是我的问题,飞书及创造飞书的团队,代表的就是效率、先进和科学。

但最终,我们还是选择了企业微信,放弃了飞书。

这几天的文章都在写飞书的战略、业务、组织,但我想从一个● 互联网背景(意味着认知上已经足够贴近飞书)、● 不坐班远程协同(意味着线上协同软件是刚需)、● 小初期创业团队(不用考虑历史数据迁移,选择成本更低)的角度,来聊聊我们为什么不选择飞书。

主要内容1.  足够臃... more

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4.4 out of 5 stars from 10 ratings
  • 前排点赞,加油~

    良好的开头是成功的一般,感觉还不错哦~

    Apple Podcasts
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    大侠咕咚
    China5 years ago

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