SaaS Backwards - Reverse Engineering SaaS Success
Ken LempitJoin us as we interview CEOs and GTM leaders of fast-growing SaaS and AI firms to reveal what they are doing that’s working, and lessons learned from things that didn’t work as planned. These deep conversations dive into the dynamic world of SaaS B2B marketing, go-to-market strategies, and the SaaS business model. Content focuses on the pragmatic as well as strategic, providing a well-rounded diet... more
| Publishes | Weekly | Episodes | 182 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingManagement | |||
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Latest Episodes
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Guest: Prasanth Chilukuri, Co-Founder & Managing Partner at Soul Street Ventures
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The biggest threat to early-stage SaaS growth isn’t competition. It’s founder distraction, unfocused GTM motions, and chasing quick wins instead o... more
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Guest: Mark Walker, CEO at Nue.io
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SaaS pricing isn’t breaking because of AI — it’s breaking because most revenue systems were never built for the speed and complexity of today’s models.
In this episode, Mark Walker, CEO of Nue... more
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Guest: Brent Adamson, Co-Author of The Framemaking Sale & Co-Founder of A to B Insight
SaaS sales teams obsess over beating competitors—but the real battle isn’t across the table. It’s in the buyer’s mind.
In this episode, Brent Ada... more
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Guest: Melanie Nabar, Vice President at Volition Capital
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SaaS founders often see only two funding paths—venture or private equity—but there’s a smarter middle lane that keeps control where it belongs: with the founder.
In this... more
Recent Guests
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Reviews
- Sharp SaaS Strategy and Timely AI Insights
SaaS Backwards is one of the few podcasts that consistently blends strategic depth with practical, field-tested insights. The episode on voice, AI, and the future of SaaS was especially compelling, highlighting how voice-first interfaces are evolving beyond novelty into real drivers of productivity, customer experience, and risk. I found the discussion around voice as a data source particularly relevant, especially in compliance-heavy sectors like healthtech. As a fractional CTO, these kinds of ... more
Apple Podcasts5YourCTO
United States6 months ago - Great website pod!
Love the content and narrative around how to improve GTM process.
Apple Podcasts5ABCDEF AZUnited States2 years ago - More than meets the eye
This podcast always has great insights for both CEOs and CMOs of SaaS companies. They have some great subject matter experts and I've gotten many ideas that I've implemented in our marketing. It goes beyond many other SaaS podcasts, an the host is very knowledgeable about the SaaS business model.
Apple Podcasts5Jason MyersUnited States2 years ago - Some of the best insights in the space
I listen to a lot of SaaS podcasts. I frequent all of the top 25 in the SaaS marketing and growth world and this podcast deserves to be up there. Clear, incisive insights that you can take away and apply to your own brand
Apple Podcasts5HillGamingCompanyUnited States4 years ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #33 |  Indonesia/Business/Marketing |
Apple Podcasts | #134 |  Israel/Business/Marketing |
Apple Podcasts | #135 |  Ireland/Business/Marketing |
Apple Podcasts | #194 |  Ukraine/Business/Marketing |
Apple Podcasts | #233 |  Switzerland/Business/Marketing |
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Frequently Asked Questions About SaaS Backwards
What is SaaS Backwards about and what kind of topics does it cover?
The content encompasses a wide array of topics central to the growth and success of SaaS businesses. It frequently features insights on the nuanced techniques of B2B marketing, the intricacies of go-to-market strategies, and the evolving SaaS business model. Listeners can expect to hear discussions on the practical challenges that SaaS firms face, supplemented by experiences shared by seasoned industry professionals. Episodes often delve into actionable strategies, innovations like AI applications in SaaS, and growth trajectories of various companies, making it a valuable resource for individuals and teams navigating the competitive software landscape.
Where can I find podcast stats for SaaS Backwards?
Rephonic provides a wide range of podcast stats for SaaS Backwards. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to SaaS Backwards and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does SaaS Backwards get?
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What are the audience demographics for SaaS Backwards?
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How many subscribers and views does SaaS Backwards have?
To see how many followers or subscribers SaaS Backwards has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to SaaS Backwards?
These podcasts share a similar audience with SaaS Backwards:
1. The Daily
How many episodes of SaaS Backwards are there?
SaaS Backwards launched 5 years ago and published 182 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact SaaS Backwards?
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Where can I see ratings and reviews for SaaS Backwards?
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What guests have appeared on SaaS Backwards?
Recent guests on SaaS Backwards include:
1. Prasanth Chilukuri
2. Mark Walker
3. Brent Adamson
4. Melanie Nabar
5. Rob Belcher
6. Braydan Young
7. Courtney Hiller
8. Hikari Senju
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.