
The business of outdoor hosted by Aaron Lutze & Dylan Bowman
| Publishes | Weekly | Episodes | 134 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessSports | |||

The Truth About Athlete Sponsorship
Kelly Newlon is leading the way with her approach to athlete sponsorship in the trail running space, and we get into the ethos of her process. Athlete sponsorship is going through some incredible changes at the m... more
Behind The Scenes Of The Snow League
The Snow League is one of the most successful new athlete-led sports leagues in this new wave, and we're joined by The Snow League's Head of Broadcast Production, Scott Bradfield, and Vice President of Marketing... more
It's been a while since we've been in the same place, and over the past 130+ podcasts, we've only recorded one other podcast in person. Now that our schedules are slowing down, we were able to catch up and talk about what we got right in 2025, what w... more
Amanda Carey and her team at NICA are opening a giant door for the next generation of mountain bikers in the USA (and beyond). The National Interscholastic Cycling Association is a network of mountain biking clubs with proper coaching, training, trai... more
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Dylan and Aaron have great takes on the business of outdoor.
Loved this pod since day one - keep doing what you’re doing guys!
Thoughtful and engaging without flippant hot takes
If you are at all interested in the biz of outdoor sports, this pod is a must. Their experience, smarts, dynamite rapport, and awesome guests make this podcast a primer for anyone curious about what’s going on behind the scenes of your favorite outdoor sports world.
I’ve learned SO much and it lit such an amazing fire under my butt to take the leap and build my own stuff!!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #169 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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Focus is on the intersection of outdoor sports and business, exploring entrepreneurial journeys and industry insights from various leaders. The discussions often include trends in outdoor gear, marketing strategies, partnership building, and the importance of community involvement in brand development. The insights provided by guests, who include founders, industry veterans, and media professionals, reflect a deep understanding of the challenges and opportunities in the outdoor sector. Noteworthy is the emphasis on innovation, sustainability, and authenticity that permeates the conversations, appealing to those interested in both the passion for outdoor activities and the business skills necessary to thrive within that environment.
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These podcasts share a similar audience with Second Nature:
1. The Boulder Boys Show
2. The Freetrail Podcast with Dylan Bowman
3. Singletrack
4. Trail Society
5. The Trail Network Podcast
Second Nature launched 2 years ago and published 134 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Second Nature include:
1. Amanda Carey
2. Michelle Bates
3. Jake Largess
4. Spencer Harkins
5. Paulius Dragunas
6. Greg Williams
7. Jeremy Dunn
8. Greg Mills
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.