Rephonic
Artwork for Second Nature
Outdoor Industry
Mountain Gazette
Trail Running
Outdoor Culture
Media Industry
Ski Industry
Women's Sports
Skiers Gazette
Environment
Trailcon
Red Bull Rampage
Crankworx
Voicing Change
Mountain Biking
Youtube Channel
NCAA Women's Basketball Final Four
Community Engagement
Sea Otter Classic
Hunter S. Thompson
Athlete Retirement

The business of outdoor hosted by Aaron Lutze & Dylan Bowman

PublishesWeeklyEpisodes134Founded2 years ago
Number of ListenersCategories
BusinessSports

Listen to this Podcast

Artwork for Second Nature

Latest Episodes

The Truth About Athlete Sponsorship

Kelly Newlon is leading the way with her approach to athlete sponsorship in the trail running space, and we get into the ethos of her process. Athlete sponsorship is going through some incredible changes at the m... more

Behind The Scenes Of The Snow League

The Snow League is one of the most successful new athlete-led sports leagues in this new wave, and we're joined by The Snow League's Head of Broadcast Production, Scott Bradfield, and Vice President of Marketing... more

YouTube

It's been a while since we've been in the same place, and over the past 130+ podcasts, we've only recorded one other podcast in person. Now that our schedules are slowing down, we were able to catch up and talk about what we got right in 2025, what w... more

YouTube

Amanda Carey and her team at NICA are opening a giant door for the next generation of mountain bikers in the USA (and beyond). The National Interscholastic Cycling Association is a network of mountain biking clubs with proper coaching, training, trai... more

YouTube

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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People also subscribe to these shows.

The Boulder Boys Show
The Boulder Boys ShowThe Boulder Boys
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SingletrackFinn Melanson
Trail Society
Trail SocietyFREETRAIL
The Trail Network Podcast
The Trail Network PodcastThe Trail Network Podcast

Recent Guests

Amanda Carey
President of the National Interscholastic Cycling Association (NICA)
NICA
Episode: Changing The Game For Outdoor Sports
Michelle Bates
Founder of The Outsiders, experienced in PR and sports content creation.
The Outsiders
Episode: What Is A Content Residency?
Jake Largess
North American Marketing Manager for Suunto
Suunto
Episode: The Rebirth Of Suunto
Spencer Harkins
Marketing specialist with experience at Pit Viper
Raide
Episode: Raide Returns: One Year Later
Paulius Dragunas
Founder of East Peak, a trail running and gear startup
East Peak
Episode: Behind The Brand: East Peak
Greg Williams
President of Backbone Media
Backbone Media
Episode: Authenticity Versus Algorithms: Backbone Media
Jeremy Dunn
Entrepreneur and former magazine publisher in the cycling industry.
Rafa, Embrocation Cycling Journal
Episode: You Can Just Do Things
Greg Mills
Founder of Kitworks, an outdoor gear management company.
Kitworks
Episode: Building The Brand: Kitworks
Adam Copeland
Entrepreneur and founder of Tantrums, a trail running hydration and pack solution.
Tantrums
Episode: Building The Brand: Tantrums

Hosts

Aaron Lutze
Co-host of the podcast and an industry veteran with extensive experience in business and outdoor sports.
Dylan Bowman
Co-host of the podcast and a notable figure in outdoor sports, particularly trail running.

Reviews

4.9 out of 5 stars from 223 ratings
  • Great perspectives

    Dylan and Aaron have great takes on the business of outdoor.

    Apple Podcasts
    5
    MicahR21
    United States11 days ago
  • Ask and you shall receive

    Loved this pod since day one - keep doing what you’re doing guys!

    Apple Podcasts
    5
    Mercpoppa
    Canada17 days ago
  • Interesting and actionable

    Thoughtful and engaging without flippant hot takes

    Apple Podcasts
    5
    Sarstow
    United States17 days ago
  • DBo & Lutze are Our Industry Gurus

    If you are at all interested in the biz of outdoor sports, this pod is a must. Their experience, smarts, dynamite rapport, and awesome guests make this podcast a primer for anyone curious about what’s going on behind the scenes of your favorite outdoor sports world.

    Apple Podcasts
    5
    al ertaud
    United States17 days ago
  • Such good info

    I’ve learned SO much and it lit such an amazing fire under my butt to take the leap and build my own stuff!!

    Apple Podcasts
    5
    Jwlevitt
    United States20 days ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The discussions are noted for being insightful and educational, with listeners frequently learning new and relevant information.
Listeners describe the experience as engaging and down-to-earth, making complex topics accessible and interesting.
There is a strong appreciation for the high-quality guests and timely insights that resonate with those in the outdoor industry.
Listeners praise the podcast for its authoritative yet curious approach to the outdoor business landscape.
Reviews highlight the podcast's capacity to inspire and inform business owners and enthusiasts alike, often recommending to have note-taking ready.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#169
Italy/Business

Talking Points

Recent interactions between the hosts and their guests.

What Is A Content Residency?
Q: What inspired the idea for a content residency?
The inspiration came from observing how brands could come together during events to share audiences and amplify their stories with deeper storytelling.
How Gnara Invents, Innovates, and Collaborates
Q: How has working with larger brands like Burton impacted your business?
Partnering with Burton has increased visibility and likely opens doors to further collaborations while allowing Gnara to maintain its focus on technology licensing.
How Gnara Invents, Innovates, and Collaborates
Q: What has been the most valuable part of the accelerator programs you've attended?
The value comes from knowledge and validation; they provided structured support that helped build confidence and proof of concept.
How Gnara Invents, Innovates, and Collaborates
Q: What motivated the rebrand from SheFly to Gnara?
The rebrand was motivated by a desire to open up scalability and attract a wider audience as they realized the technology is applicable to everyone, not just women.
How Gnara Invents, Innovates, and Collaborates
Q: Could you just give everybody a primer of what the brand is about?
Gnara is on a mission to help everyone answer Nature's call quite literally with their patented Go-Fly zipper technology.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Second Nature

What is Second Nature about and what kind of topics does it cover?

Focus is on the intersection of outdoor sports and business, exploring entrepreneurial journeys and industry insights from various leaders. The discussions often include trends in outdoor gear, marketing strategies, partnership building, and the importance of community involvement in brand development. The insights provided by guests, who include founders, industry veterans, and media professionals, reflect a deep understanding of the challenges and opportunities in the outdoor sector. Noteworthy is the emphasis on innovation, sustainability, and authenticity that permeates the conversations, appealing to those interested in both the passion for outdoor activities and the business skills necessary to thrive within that environment.

Where can I find podcast stats for Second Nature?

Rephonic provides a wide range of podcast stats for Second Nature. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Second Nature and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Second Nature get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Second Nature, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Second Nature?

Rephonic provides comprehensive predictive audience data for Second Nature, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Second Nature have?

To see how many followers or subscribers Second Nature has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Second Nature?

These podcasts share a similar audience with Second Nature:

1. The Boulder Boys Show
2. The Freetrail Podcast with Dylan Bowman
3. Singletrack
4. Trail Society
5. The Trail Network Podcast

How many episodes of Second Nature are there?

Second Nature launched 2 years ago and published 134 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Second Nature?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Second Nature?

Rephonic pulls ratings and reviews for Second Nature from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Second Nature?

Rephonic provides full transcripts for episodes of Second Nature. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Second Nature?

Recent guests on Second Nature include:

1. Amanda Carey
2. Michelle Bates
3. Jake Largess
4. Spencer Harkins
5. Paulius Dragunas
6. Greg Williams
7. Jeremy Dunn
8. Greg Mills

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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