Rephonic
Artwork for Second Nature
Outdoor Industry
Mountain Gazette
Trail Running
Outdoor Culture
Media Industry
Ski Industry
Women's Sports
Environment
Skiers Gazette
Trailcon
Red Bull Rampage
Mountain Biking
Voicing Change
Crankworx
Youtube Channel
NCAA Women's Basketball Final Four
Community Engagement
Sea Otter Classic
Hunter S. Thompson
Athlete Retirement

The business of outdoor hosted by Aaron Lutze & Dylan Bowman

PublishesWeeklyEpisodes141Founded2 years ago
Number of ListenersCategories
SportsBusiness

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Artwork for Second Nature

Latest Episodes

How To Write A Book About Running

Raziq Rauf is the author behind "This Is Running" a new book that comes out in a few short months. Raz is also the author behind Running Sucks on Substack, and in this episode we dig into the process of becoming a ... more

YouTube

Alex Mather and his team at Eternal are building a platform that addresses long term health of active, athletic people looking for a proactive approach. In this episode, we dug into the lessons Alex learned while being an early employee at Strava, fo... more

YouTube

Steve Holmberg joins the podcast for our annual predictions podcast. Based on his insights from the industry, he shares a bit of where we've been - as well as where he thinks we're headed in the year ahead. Steve takes us through his analysis on part... more

YouTube

FlyLow was founded by Dan Abrams and Greg Steen twenty years ago to create backcountry ski pants that could hold up to the demands of the sport and terrain. They continued to refine and expand the product line, as their own proficiencies were expandi... more

YouTube

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Recent Guests

Stephen Holmberg
A graduate of Harvard Business School and a recurring guest on the podcast
Episode: SN138: Predictions For The Outdoor Industry In 2026
Amanda Carey
President of the National Interscholastic Cycling Association (NICA)
NICA
Episode: Changing The Game For Outdoor Sports
Michelle Bates
Founder of The Outsiders, experienced in PR and sports content creation.
The Outsiders
Episode: What Is A Content Residency?
Jake Largess
North American Marketing Manager for Suunto
Suunto
Episode: The Rebirth Of Suunto
Spencer Harkins
Marketing specialist with experience at Pit Viper
Raide
Episode: Raide Returns: One Year Later
Paulius Dragunas
Founder of East Peak, a trail running and gear startup
East Peak
Episode: Behind The Brand: East Peak
Greg Williams
President of Backbone Media
Backbone Media
Episode: Authenticity Versus Algorithms: Backbone Media
Jeremy Dunn
Entrepreneur and former magazine publisher in the cycling industry.
Rafa, Embrocation Cycling Journal
Episode: You Can Just Do Things
Greg Mills
Founder of Kitworks, an outdoor gear management company.
Kitworks
Episode: Building The Brand: Kitworks

Hosts

Aaron Lutze
Co-host with experience as an agent in the outdoor industry and formerly a chef specializing in feeding professional athletes.
Dylan Bowman
Co-host with a background in marketing and a passion for outdoor sports.

Reviews

4.9 out of 5 stars from 233 ratings
  • Always be grinding

    Lutze can ask for the review as if it was his second nature. Gotta respect that and they certainly earned it. Great chemistry between the hosts and super interesting deep dives behind the scenes of the outdoor industry.

    Apple Podcasts
    5
    Nasmorn
    Austriaa month ago
  • Great perspectives

    Dylan and Aaron have great takes on the business of outdoor.

    Apple Podcasts
    5
    MicahR21
    United States2 months ago
  • Ask and you shall receive

    Loved this pod since day one - keep doing what you’re doing guys!

    Apple Podcasts
    5
    Mercpoppa
    Canada2 months ago
  • Interesting and actionable

    Thoughtful and engaging without flippant hot takes

    Apple Podcasts
    5
    Sarstow
    United States2 months ago
  • DBo & Lutze are Our Industry Gurus

    If you are at all interested in the biz of outdoor sports, this pod is a must. Their experience, smarts, dynamite rapport, and awesome guests make this podcast a primer for anyone curious about what’s going on behind the scenes of your favorite outdoor sports world.

    Apple Podcasts
    5
    al ertaud
    United States2 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the in-depth insights into the outdoor industry, referring to the hosts as knowledgeable and engaging.
Reviews highlight the quality of guests and their relevant experiences, emphasizing the podcast's role as a valuable resource for industry professionals.
The content is seen as both educational and actionable, striking a good balance between business and outdoor sports.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#112
Argentina/Business

Talking Points

Recent interactions between the hosts and their guests.

How To Write A Book About Running
Q: What advice would you give someone just starting out in writing a book?
Just get something down; start small and build it up, like creating a jigsaw puzzle from varying ideas.
How To Write A Book About Running
Q: You mentioned that writing your book was a lengthy 20-month process; how did you handle deadlines and avoid bottlenecks?
I had multiple check-ins and deadlines organized by the publisher to keep everything on track and manageable.
How To Write A Book About Running
Q: How did you maintain control over the images and design elements of the book?
I created a network of photographers and had a clear vision for the book's aesthetic to ensure it aligned with my expectations.
20 Years Of Brand Building Lessons: FlyLow
Q: What is the future of FlyLow look like to you in the mind of the founder?
I'm empowered by the success that the business has had and the reception of the community. I know that I have a good feeling that FlyLow is going to make it through it.
20 Years Of Brand Building Lessons: FlyLow
Q: Did you feel like, I don't know if this is gonna work, you know, like throughout the whole point, or, oh, this is a fun side project, at least we have like some income coming in?
It was up and down, especially at first, before Greg moved down, trying to find a factory that would actually make a sample for us.

Audience Metrics

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Listeners per Episode
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Frequently Asked Questions About Second Nature

What is Second Nature about and what kind of topics does it cover?

Exploring the intersection of business and outdoor sports, a dynamic discussion focuses on the stories and strategies of industry leaders, brands, and athletes. Episodes frequently highlight various aspects of the outdoor industry including athlete sponsorship, marketing strategies, brand innovations, and community engagement. Unique insights come from in-depth conversations with guests who share their experiences and expertise, offering listeners actionable takeaways relevant to building partnerships, promoting products, and cultivating a deeper appreciation for outdoor sports. This podcast stands out for its commitment to not only discuss business strategies but to celebrate the community and passion that drives the outdoor lifestyle.

Where can I find podcast stats for Second Nature?

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How many listeners does Second Nature get?

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What are the audience demographics for Second Nature?

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How many subscribers and views does Second Nature have?

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Which podcasts are similar to Second Nature?

These podcasts share a similar audience with Second Nature:

1. The Freetrail Podcast with Dylan Bowman
2. Singletrack
3. Some Work, All Play
4. Trail Runner Nation
5. COFFEE CLUB: a running podcast about nothing

How many episodes of Second Nature are there?

Second Nature launched 2 years ago and published 141 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Second Nature?

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What guests have appeared on Second Nature?

Recent guests on Second Nature include:

1. Stephen Holmberg
2. Amanda Carey
3. Michelle Bates
4. Jake Largess
5. Spencer Harkins
6. Paulius Dragunas
7. Greg Williams
8. Jeremy Dunn

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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