
The business of outdoor hosted by Aaron Lutze & Dylan Bowman
| Publishes | Weekly | Episodes | 141 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | SportsBusiness | |||

How To Write A Book About Running
Raziq Rauf is the author behind "This Is Running" a new book that comes out in a few short months. Raz is also the author behind Running Sucks on Substack, and in this episode we dig into the process of becoming a ... more
Alex Mather and his team at Eternal are building a platform that addresses long term health of active, athletic people looking for a proactive approach. In this episode, we dug into the lessons Alex learned while being an early employee at Strava, fo... more
Steve Holmberg joins the podcast for our annual predictions podcast. Based on his insights from the industry, he shares a bit of where we've been - as well as where he thinks we're headed in the year ahead. Steve takes us through his analysis on part... more
FlyLow was founded by Dan Abrams and Greg Steen twenty years ago to create backcountry ski pants that could hold up to the demands of the sport and terrain. They continued to refine and expand the product line, as their own proficiencies were expandi... more
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Lutze can ask for the review as if it was his second nature. Gotta respect that and they certainly earned it. Great chemistry between the hosts and super interesting deep dives behind the scenes of the outdoor industry.
Dylan and Aaron have great takes on the business of outdoor.
Loved this pod since day one - keep doing what you’re doing guys!
Thoughtful and engaging without flippant hot takes
If you are at all interested in the biz of outdoor sports, this pod is a must. Their experience, smarts, dynamite rapport, and awesome guests make this podcast a primer for anyone curious about what’s going on behind the scenes of your favorite outdoor sports world.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #112 |
Recent interactions between the hosts and their guests.
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Exploring the intersection of business and outdoor sports, a dynamic discussion focuses on the stories and strategies of industry leaders, brands, and athletes. Episodes frequently highlight various aspects of the outdoor industry including athlete sponsorship, marketing strategies, brand innovations, and community engagement. Unique insights come from in-depth conversations with guests who share their experiences and expertise, offering listeners actionable takeaways relevant to building partnerships, promoting products, and cultivating a deeper appreciation for outdoor sports. This podcast stands out for its commitment to not only discuss business strategies but to celebrate the community and passion that drives the outdoor lifestyle.
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These podcasts share a similar audience with Second Nature:
1. The Freetrail Podcast with Dylan Bowman
2. Singletrack
3. Some Work, All Play
4. Trail Runner Nation
5. COFFEE CLUB: a running podcast about nothing
Second Nature launched 2 years ago and published 141 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Second Nature include:
1. Stephen Holmberg
2. Amanda Carey
3. Michelle Bates
4. Jake Largess
5. Spencer Harkins
6. Paulius Dragunas
7. Greg Williams
8. Jeremy Dunn
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