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Artwork for The Unofficial TikTok Shop Podcast

The Unofficial TikTok Shop Podcast with Jordan West

Jordan West
E-Commerce
Tiktok Shop
Social Commerce
Influencer Marketing
Email Marketing
Cash Flow
Paid Advertising
Social Commerce Club
Customer Retention Strategies
Repeat Purchases
Video Marketing
Apparel Industry
Profitability
AI Tools
Customer Lifetime Value
Product Development
Cannabis Cigars
Amazon
Marketing Strategy
Reverse Joint Venture

The Unofficial TikTok Shop Podcast with Jordan West is the go-to show for brands and marketers who want to understand TikTok Shop and use it to drive real revenue. I’m Jordan West, founder of Social Commerce Club, one of the largest TikTok Shop agencies in North America. My team works with some of the biggest brands on TikTok Shop, and on this podcast I break down what’s working right now: TikTok ... more

PublishesTwice weeklyEpisodes692Founded5 months ago
Number of ListenersCategories
BusinessMarketing

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Artwork for The Unofficial TikTok Shop Podcast

Latest Episodes

🚀 Join my TikTok Shop OS MastermindClick here: bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newslette... more

TikTok Shop just tightened the screws on shipping—and a lot of brands are panicking. In this video (recorded January 22, 2026), I break down what TikTok’s “Logistics Services” push actually means, what it doesn’t mean, and why this is good news for r... more

🤝 Need help with Social Commerce for your brand? Go here: socialcommerceclub.com/👨‍🏫 Join my Skool community: www.skool.com/tiktokshopos/aboutIn this episode of Secrets to Scaling Your E-Commerce Brand, Jordan West speaks with Mehm... more

YouTube

Most brands fail on TikTok Shop because they post randomly — creators here, discounts there, no clear signal. TikTok doesn’t reward chaos. It rewards alignment.In this video, I break down the TikTok Shop Momentum Framework — a simple system to create... more

In this webinar, Jordan West breaks down how top e-commerce brands are engineering momentum on TikTok Shop instead of relying on luck, discounts, or random posting.You’ll learn how to create intentional growth moments by aligning creators, content, o... more

YouTube

In just 99 seconds, Jordan West explains why TikTok Shop isn’t about posting more content, but about building the right offer, leveraging creators at scale, optimizing your shop for conversion, and only boosting what already works. No theory, no fluf... more

🤝 Need help with Social Commerce for your brand? Go here: socialcommerceclub.com/

👨‍🏫 Join my Skool community: www.skool.com/tiktokshopos/about

In this webinar, Jordan break down the TikTok Shop 2026 Blueprint and the exact creat... more

YouTube

TikTok GMV Max ROI looks amazing on the surface—but it’s not a true return on ad spend.

In this video, Jordan West breaks down what GMV Max really is, how TikTok Shop attributes sales, and why the ROI number is a blended metric that includes paid ad... more

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Recent Guests

Zohaib Ratu
Expert in affiliate and TikTok shop growth
Refundle
Episode: AI Content Is Dying & Creators Are Taking Over
Yash Chavan
Founder and CEO of Saral, an influencer marketing platform
Saral
Episode: Influencer Marketing Is Broken — Here’s the Fix
Jay Myers
Co-founder of Bold Commerce and e-commerce veteran since 1998
Bold Commerce
Episode: Why Your DTC Subscription Model is Broken (and How to Fix It)
Caleb Alvarez
Founder and CEO of Shadowlight Studios
Shadowlight Studios
Episode: The Organic Marketing Expert For DTC Brands - Stop Wasting Money On Testing Ads
Bora Mutluoğlu
Co-founder at Reacher, previously grew up around Apple and Steve Jobs.
Reacher
Episode: How To Build A Creator Army Completely Automated New AI Tool
Scott Desgrosseilliers
Founder and CEO of Wicked Reports, a marketing attribution platform specializing in e-commerce.
Wicked Reports
Episode: The Top 5 AI Tools For Ecommerce And How To Use Them
Raveena Cheema
CMO and co-founder at Purple Rose Supply, a cannabis company specializing in Canagar molds.
Purple Rose Supply
Episode: How To Increase AOV with Raveena Cheema
Curtis Matsko
Founder of Portland Leather Goods
Portland Leather Goods
Episode: The Real Reason Leaders Struggle To Build Billion Dollar Brands | Curtis Matsko
Ben Leonard
Founder of Beast Gear and e-commerce consultant
Brand Rescue Mission
Episode: The $6M Amazon Brand They Ruined—Now I'm Rebuilding It From Scratch

Host

Jordan West
Host of Secrets To Scaling Your Ecommerce Brand, an entrepreneur with extensive e-commerce experience who navigates the complexities of online retail and marketing.

Talking Points

Recent interactions between the hosts and their guests.

How to Find High GMV Affiliates for Your Brand (On Autopilot)
Q: What qualifications for creators do you recommend regarding engagement and GMV?
For experienced shops, focusing on GMB (Gross Merchandise Value) is essential over engagement rates.
How to Find High GMV Affiliates for Your Brand (On Autopilot)
Q: How do we handle creator outreach in a crowded market?
Using both direct messages and target collaborations can help get more responses from creators.
How to Find High GMV Affiliates for Your Brand (On Autopilot)
Q: What percentage should we offer as a commission for new brands?
You should base your commission percentage on your costs; if you can afford it, going up to 40% could yield great returns.
The Organic Marketing Expert For DTC Brands - Stop Wasting Money On Testing Ads
Q: How can I avoid burning out while producing a large volume of content?
Implement a structured content sprint approach with a team in place to handle content creation, allowing founders to focus on driving the overall vision and strategy.
The Organic Marketing Expert For DTC Brands - Stop Wasting Money On Testing Ads
Q: What is the roadmap for organic growth?
The roadmap for organic growth is different for every brand, focusing on specific outcomes and tailored strategies for content creation and audience engagement.

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Frequently Asked Questions About The Unofficial TikTok Shop Podcast

What is The Unofficial TikTok Shop Podcast about and what kind of topics does it cover?

Focusing on the intricacies of e-commerce growth, the discussions center around essential strategies for online brands to thrive. Topics frequently covered include the effective use of paid advertising across various platforms, innovative creative marketing strategies, and the exploration of the TikTok Shop as a growing avenue for e-commerce success. Guests often share both their triumphs and failures, offering listeners practical insights into navigating the dynamic landscape of digital marketing. Additionally, industry leaders contribute by sharing their expertise and vendor relationships, providing unique perspectives that enhance understanding of the e-commerce ecosystem. This resource appeals to both new entrepreneurs and established b... more

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Which podcasts are similar to The Unofficial TikTok Shop Podcast?

These podcasts share a similar audience with The Unofficial TikTok Shop Podcast:

1. TikTok Shop - Affiliate Academy
2. My First Million

How many episodes of The Unofficial TikTok Shop Podcast are there?

The Unofficial TikTok Shop Podcast launched 5 months ago and published 692 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Unofficial TikTok Shop Podcast?

Recent guests on The Unofficial TikTok Shop Podcast include:

1. Zohaib Ratu
2. Yash Chavan
3. Jay Myers
4. Caleb Alvarez
5. Bora Mutluoğlu
6. Scott Desgrosseilliers
7. Raveena Cheema
8. Curtis Matsko

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