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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand
Customer Experience
Data-Driven Advertising
Change Management
Advertising Technology
First-Party Data
Communication Strategies
Organizational Transformation
Marketing Technology
Omni-Channel Marketing
Consumer Privacy
Unified ID 2.0
Stakeholder Engagement
Leadership
Subscription Model
Employee Engagement
Customer Engagement
Artificial Intelligence
E-Commerce
AI Ethics
Data-Driven Marketing

Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strate... more

PublishesDailyEpisodes774Founded7 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for The Agile Brand

Latest Episodes

What if the most damaging phrase in your marketing isn't a four-letter word, but three simple ones: "Do Not Reply"?

Agility requires more than just moving fast; it requires breaking down the walls between departments to respond to customer needs in ... more

What if the biggest threat to your brand’s profitability isn’t the next tariff or supply chain disruption, but an outdated playbook that forces you to choose between raising prices on loyal customers or sacrificing your margins?

Agility requires more... more

YouTube

What if the biggest threat to your brand’s agility and security isn't a competitor, but the welcome mat you lay out for your own partners?

Agility requires not just the ability to move quickly, but the confidence to do so securely. It’s about buildi... more

YouTube

What if the multi-million dollar AI initiative you're championing is being silently sabotaged, not by a competitor, but by your own data infrastructure?

Agility requires more than just fast decision-making; it requires a data foundation that can deli... more

YouTube

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Recent Guests

Sai Koppala
CMO at CommerceIQ
CommerceIQ
Episode: #781: CommerceIQ CMO Sai Koppala on retailer resilience through intelligent operations
Haider Iqbal
Director of Identity & Access Management at Thales
Thales
Episode: #780: Third-party partner experience and security with Haider Iqbal, Thales
Ravi Shankar
Senior Vice President and Chief Marketing Officer at Denodo with over 30 years of experience in the data industry.
Denodo
Episode: #779: Denodo CMO Ravi Shankar on why good data is critical to AI success
Diana Williams
VP of Product Management at Intuit Mailchimp
Intuit Mailchimp
Episode: #778: Intuit Mailchimp's Diana Williams on moving from fragmentation to holiday sales success
Chang Chang
Senior Director, Product Cloud CX Solutions at Cisco
Cisco
Episode: #777: Cisco's Chang Chang on how AI is turning the contact center into a profit center
Nataly Kelly
Chief Marketing Officer at Zappi, a consumer insights platform helping brands win with consumer data.
Zappi
Episode: #776: Black Friday Special: Zappi CMO Nataly Kelly on the high-stakes world of holiday advertising
Mark Rampolla
Co-founder and managing partner at Groundforce Capital
Groundforce Capital
Episode: #775: ZICO Coconut Water Founder Mark Rampolla on brand integrity and the courage to make tough decisions
Laura Huddle
Chief Revenue Officer at Seel, focusing on removing friction for consumers and addressing the trillion-dollar returns problem in retail.
Seel
Episode: #774: Seel CRO Laura Huddle on seeing customer returns as an opportunity
Elizabeth Maxson
CMO at Contentful, experienced marketer with roles at Salesforce and Tableau
Contentful
Episode: #772: Contentful CMO Elizabeth Maxson on AI-augmented human creativity in marketing

Host

Greg Kihlström
Host and marketing technology transformation advisor with extensive experience in AI, customer experience, and digital transformation strategies for top brands. A best-selling author and speaker focusing on the intersection of marketing and technology.

Reviews

5.0 out of 5 stars from 2.4k ratings
  • Great mix of brands and martech platforms sharing the latest trends. Keeps me current.

    This show is on my list of must-listen episodes every week. Always seems to have something relevant to what I need to know as a marketer.

    Apple Podcasts
    5
    Lizabeth AK
    United States6 months ago
  • You’re missing out if you don’t listen

    Greg hosts incredibly insightful guests and never fails to deliver a great conversation!

    Apple Podcasts
    5
    CalebSH98
    United Statesa year ago
  • A Must-Listen for Marketing Innovators 🔥🔥

    The Agile Brand Podcast is an essential resource for modern marketers. The insightful discussions on AI and data analytics are particularly valuable, providing actionable strategies to leverage technology effectively in campaigns.

    Apple Podcasts
    5
    Anna [SOP]
    United Statesa year ago
  • Essential Marketing Insights

    A goldmine of smart tips on AI, data, and customer experience. Highly recommend!

    Apple Podcasts
    5
    R. Conaway
    United Statesa year ago
  • A Must-Listen for Modern Marketers

    The Agile Brand is an essential podcast for anyone navigating the complexities of modern marketing. Greg Kihlström brings together top industry leaders to discuss everything from AI to customer data privacy. The insights are timely, relevant, and incredibly useful for staying ahead of the curve in a rapidly evolving industry.

    Apple Podcasts
    5
    Roberto@1
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many highlight the quality of guests and the depth of knowledge shared, indicating a positive reception overall among marketing professionals and enthusiasts.
The discussions are often described as timely and relevant, providing actionable strategies that resonate with current industry trends.
Listeners appreciate the insightful blending of marketing strategy with technology expertise, making it an essential resource for navigating modern marketing challenges.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#780: Third-party partner experience and security with Haider Iqbal, Thales
Q: What can a large organization do to improve the identity and access experience?
Organizations should consider implementing passwordless authentication methods and streamline access management processes by using external partner insights.
#780: Third-party partner experience and security with Haider Iqbal, Thales
Q: How should a marketing leader think about the concept of shared risk, as well as shared responsibility when it comes to third-party data access?
Marketing leaders need to ensure both their organization and their partners maintain rigorous data privacy practices to foster trust and minimize risks associated with data sharing.
#780: Third-party partner experience and security with Haider Iqbal, Thales
Q: From a brand's perspective, what are the hidden costs of that initial friction beyond just lost time?
Hidden costs include a negative impact on brand perception and trust, as partners and customers experience delays and access issues, which can lead to frustration and dissatisfaction.
#777: Cisco's Chang Chang on how AI is turning the contact center into a profit center
Q: What are some best practices that you've seen that have led to some of those great results when integrating AI into existing contact center teams and workflows?
Best practices include starting with the desired experience, forming a cross-functional AI committee, and using data effectively while ensuring stakeholder buy-in.
#777: Cisco's Chang Chang on how AI is turning the contact center into a profit center
Q: How do you see the role of the human agent evolving?
The role of human agents is being elevated to more complex, nuanced interactions requiring emotional intelligence and problem-solving skills.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Agile Brand

What is The Agile Brand about and what kind of topics does it cover?

This podcast centers on the dynamic intersection of marketing technology, AI, and customer experience, as discussed by influential executives and thought leaders from various top brands and tech platforms. Core themes include the incorporation of artificial intelligence in marketing, strategies for leveraging first-party data, and navigating the complex landscape of consumer data privacy and omnichannel experiences. Listeners can expect insightful conversations that provide not just trends but also practical approaches to enhance customer lifetime value and foster long-term business success. Overall, the content is tailored for marketing professionals keen on staying ahead in a rapidly evolving industry.

Where can I find podcast stats for The Agile Brand?

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How many listeners does The Agile Brand get?

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What are the audience demographics for The Agile Brand?

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How many subscribers and views does The Agile Brand have?

To see how many followers or subscribers The Agile Brand has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Agile Brand?

These podcasts share a similar audience with The Agile Brand:

1. The Learning Leader Show With Ryan Hawk
2. Up First from NPR
3. Planet Money
4. The Prof G Pod with Scott Galloway
5. Listen & Lead: Team Articles in Your Ears

How many episodes of The Agile Brand are there?

The Agile Brand launched 7 years ago and published 774 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Agile Brand?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Agile Brand?

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What guests have appeared on The Agile Brand?

Recent guests on The Agile Brand include:

1. Sai Koppala
2. Haider Iqbal
3. Ravi Shankar
4. Diana Williams
5. Chang Chang
6. Nataly Kelly
7. Mark Rampolla
8. Laura Huddle

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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