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Artwork for Silver Brand Talks

I den här podden får du möta olika personer från näringslivet och höra deras tankar om varumärkesutveckling och strategisk design. Hur viktigt är det? Hur gör man för att sticka ut? Och hur kan man vara säker på att det är relevant för kunden? Programledare: Calle Peyron, varumärkesexpert och lärare på IHM Business School.

Besök oss på vår hemsida: www.silver.se/

PublishesInfrequentlyEpisodes3Founded17 days ago
Language
Swedish
Categories
BusinessMarketing

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Artwork for Silver Brand Talks

Latest Episodes

I detta avsnitt får vi möta Petter Segelman Lindqvist, VD på bioteknikbolaget Isofol Medical. Vi pratar om branding och design inom bioteknik och mer specifikt Isofol. Hur man tydligt positionerar sig som läkemedelskandidat både ur ett vetenskaplig s... more

I detta avsnitt får vi möta Maria Tilly, Marknadschef på Orkla Foods Sverige. Vi pratar om branding och design för ikoniska varumärken. Hur man värnar om kärnan i varumärket och samtidigt skapar tillväxt och nya beröringspunkter.

Gäst: Maria Tilly, ... more

I detta avsnitt pratar vi om framgången bakom Kavlis olika varumärken, den unika affärsmodellen och varför hårdrocken har bidragit till en ökad försäljning av barbequesåser.

Gäster: Jonny Mattsson, CEO på O.Kavli

Värdar: Calle Peyron och Jacob Nors... more

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Apple Podcasts
#90
Sweden/Business/Marketing

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How many episodes of Silver Brand Talks are there?

Silver Brand Talks launched 17 days ago and published 3 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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