Slow Brand
Slow Brand Studio探讨如何慢慢做品牌，建立与事物、人和世界的长久连结。
| Publishes | Monthly | Episodes | 89 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | Society & CultureLeisure |
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Latest Episodes
从脑白金的洗脑广告到央视标王的豪横砸钱，从班尼路、美特斯邦威的衣柜统治到 Esprit 的生活方式美学，这些曾经霸占我们视野、刻满青春记忆的品牌，如今为何难寻踪迹？是像乐视那样 “生态化反” 步子迈太大扯着蛋，把天胡牌打稀烂？还是像脑白金因虚假宣传自毁口碑？亦或是像 Esprit、可伶可俐跟不上零售变革与消费趋势，被时代无情抛弃？
本期节目，我们将穿越二三十年商业的浪潮，盘点那些消失的品牌，拆解它们从爆红到退场的底层逻辑 —— 有荒诞的决策翻车，有时代变迁的无奈，还有藏在品牌兴衰里的消费记忆与... more
Slow Brand年末特辑如约而至（虽然本节目转为不定期更新，但该来的还是会来的）。本期节在播客的年度回顾内容之外，更多是主播们在生活中的一些洞察与总结，在顷情推荐之外亦主观地预测来年。欢迎听友们参与讨论（指留言），和我们分享今年的所见所感，和你们希望看到节目主题！
最后的最后，预祝各位听友圣诞节快乐！新年快乐！
00:32 播客年度回顾
06:33 不定期更新后的生活变化
13:40 今年去过的有趣地方
23:06 令我们惊讶的品牌、趋势以及Campaign
39:24 颠覆认知的品牌 more
你可能没听过 B Corp（B Corporation），但你一定知道不少获得 B Corp 认证的品牌：Patagonia、Allbirds，还有我们节目里聊过的 Aesop、Acne Studios、Brompton、Camper，以及 Naze Naze 所在的素然，它们都是 B Corp 企业。看似风格迥异，却共享一条底色：把“做好生意”和“做好事情”放在同一张桌子上思考。在消费者愈发理性、开始重新审视价值选择的当下，除了规模、利润和扩张之外，商业是否还存在另一套“好生意”的标准？
本... more
Acne Studios 不是快时尚，也不是传统奢侈品。它时髦，大众熟知，却始终保持距离感。要真正理解 Acne Studios，或许得先放下“时尚品牌”的标签。在本期节目里，我们会回到它的起点——那个名为 ACNE 的跨界创意团体。去看它如何从一条被随意赠送的牛仔裤开始，把设计与创意慢慢织进品牌的风骨里。我们也会聊聊那个意外爆红的“小方脸”和标志性的 Acne Pink，为什么它们能在文化语境里留下印记。更重要的，是去理解 Acne Studios 怎样在先锋与实验之间找到一种自洽的节奏，并让... more
Reviews
- 我最喜欢的播客
我最喜欢的播客
Apple Podcasts5WernerLiangChina8 months ago - 听完小城市那期
女生主播不会是西浦的吧 我听到大学中选专业城市规划、苏州、海外上学雷达响了
Apple Podcasts5ItisoverratedChina10 months ago - 写给独处这一集
吃完晚饭关掉背景音嘻嘻哈哈的美剧出门city walk，买了🍋，边在独处边在听对独处的讨论。听到去天台突发奇想在回家的时候跑去楼顶看看，住了2年一楼从来没想过往楼上走，不过啊哈，还是上海快100年大寿的老弄堂小区，三楼已经是独户了，拥有了天台&谢绝外人。
Apple Podcasts5YMSBXChinaa year ago - 很好
能讲讲小米吗
Apple Podcasts5zty爱骑行Chinaa year ago - 内容还可以更放开一些
专门留言给男主播“Tian某”点个赞。这个节目本身在表达上相对比较克制，特别是在剖析品牌各种营销行为和市场反馈的时候，尽量还是以一种鼓励的视角。Tian某的存在给每一集的内容带来了一种局外人式的“冷眼”视角，让节目的表达更为立体。
Apple Podcasts4Fast MarketingChina2 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #144 | China/Society & Culture |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Slow Brand launched 4 years ago and published 89 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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