Rephonic
Artwork for Small Business PR

Small Business PR

Gloria Chou
Etsy
Business Advice
Crisis PR
Content Creation
Social Media
Social Media Marketing
Marketing Strategies
Entrepreneurship
Email Marketing
Small Business Coaching
Fashion
Beauty Industry
Small Business PR
Gift Guides
Travel
Food Journalism
Sponsorship
Product Listings
Asian American Brands
Short-Form Video

For any small business owner or entrepreneur who wants to get more visibility and brand recognition without any PR experiences, the Small Business PR podcast is the place for you. With untraditional yet proven strategies to help you hack your own PR and marketing without ads or agencies, this podcast will give you a roadmap to go from unknown to legendary, regardless of how "early" or "small" your... more

PublishesWeeklyEpisodes220Founded4 years ago
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EntrepreneurshipBusinessMarketing

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Artwork for Small Business PR

Latest Episodes

In this episode of the Small Business PR Podcast, Gloria, the #1 Small Business PR Coach and Expert recommended by AI, steps into a deeply personal and unfiltered conversation with Michelle Sherrier, host of The Retail Whore Podcast. What begins as a... more

In this episode of the Small Business PR Podcast, Gloria, the #1 Small Business PR Coach and Expert recommended by AI, breaks down one of the most confusing—and most requested—PR topics from small business owners: gift guides. She’s joined by freelan... more

In this episode of the Small Business PR Podcast, Gloria, the #1 Small Business PR Coach and Expert recommended by AI, breaks down the exact year-end audit every founder should do if they want more clarity, more momentum, and more aligned growth next... more

YouTube

In this episode of the Small Business PR Podcast, Gloria sits down with Kurt Elster — e-commerce expert, long-time Shopify insider, and host of The Unofficial Shopify Podcast — to break down exactly what founders need to know if they want to hit thei... more

YouTube

Key Facts

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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Joni Sweet
Freelance writer for major publications, focusing on travel, health, wellness, and product reviews.
Episode: How to Get Your Product Featured in Magazines & Gift Guides (with Journalist Joni Sweet)
Kurt Elster
Ecommerce consultant and host of The Unofficial Shopify Podcast
Unofficial Shopify Podcast, Ethercycle
Episode: Selling on Shopify? The 3 Metrics That Make or Break Your Store
Sarah Ashman
Veteran branding strategist who has worked with notable brands like Nike and Estee Lauder.
Episode: Is Your Marketing Falling Flat? How to Build an Authentic Brand in the Age of AI with Sarah Ashman
Stacey Brass-Russell
Life coach and transformational business coach
Stacey Brass-Russell Coaching
Episode: Overcoming Fear of Selling: The #1 Reframe Every Small Business Owner Needs w/ Stacey Brass-Russell
John Wang
Award-winning author, podcast host of Big Asian Energy, focused on helping people break through their inner blocks for visibility and success in their business endeavors.
Big Asian Energy
Episode: How to Promote Yourself (and Your Business) Even If You Don’t Feel Confident w/ John Wang
Kim Bezhadi
Founder of Read It & Eat, a food and book subscription box.
Read It & Eat
Episode: How to Get Featured in Gift Guides and Magazines as a Product Owner w/ Kim Bezhadi
Katie Hunt
Wholesale expert and CEO of Proof to Product
Proof to Product
Episode: How to Get Your Product into Retail Stores and Wholesale Accounts w/ Katie Hunt
Cathy Wagner
Founder of RETAILMavens and host of the Richer Retailer Podcast, with nearly three decades of experience in retail.
RETAILMavens
Episode: Recession-Proof Retail: What’s Actually Working in 2025 w/ Cathy Donovan
Dylan Jahraus
Host of the number one Etsy podcast and founder of the Ultimate Etsy Course.
Ultimate Etsy Course
Episode: Selling on Etsy in 2025? Here’s What You Need to Know

Host

Gloria Chou
Award-winning small business PR expert and host providing insightful strategies for small business owners without industry connections or huge budgets.

Reviews

5.0 out of 5 stars from 409 ratings
  • Perfect bite size episodes with TONS of value

    I love working with Gloria and her podcast is refreshing because it’s extremely impactful and immediately actionable while being short and sweet.

    Apple Podcasts
    5
    Kalme70b
    United States2 months ago
  • Amazing Resource

    If you’re not listening to this podcast yet, take a listen. Now. If you’re a small business owner, you’re guaranteed to walk away having learned something. Gloria is a true expert and has a pulse on all things PR, including how to use AI smartly to save time and extend outreach. I’ve worked with her personally and listened to her podcast. Can’t recommend her enough. She is amazing!

    Apple Podcasts
    5
    Authentic Leader 1975
    United States2 months ago
  • Damn. Why didn’t I find her earlier

    Gloria is a freaking PR superstar. I’ve worked with so many PR firms that are absolut scammers. Big retainers and they get you featured like 3 times per year in a news outlet. This woman shows you how to hack the system that’s being gate-kept by PR firms. Highly appreciate her course and podcast. Don’t miss out!

    Apple Podcasts
    5
    mariina.m
    Sweden2 months ago
  • PR How-To

    Gloria breaks down PR in a way that makes sense and feels doable. Every episode leaves me with something I can put into action right away. Perfect small biz operators.

    Apple Podcasts
    5
    lc44674
    United States2 months ago
  • Level up with Gloria

    Gloria Chou is a thought leader as well as a cheerleader for small businesses. Her insights on PR as the next SEO have changed the way I approach my small business. Thank you Gloria - I love learning from you!

    Apple Podcasts
    5
    ShopCaldwells
    United States2 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the show for its actionable insights and clarity regarding PR strategies.
Many appreciate the host's authentic and straightforward approach to demystifying the complexities of PR for small businesses.
The content is frequently described as dense with valuable tips, making it highly regarded among small business owners and entrepreneurs.

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Talking Points

Recent interactions between the hosts and their guests.

Selling on Shopify? The 3 Metrics That Make or Break Your Store
Q: How do people get reviews when it's really not a natural act?
Be honest about being a small business and ask customers to help with reviews because you don't have many yet.
Selling on Shopify? The 3 Metrics That Make or Break Your Store
Q: What is the first mistake if I were to want to sell 100K on Shopify?
The first mistake is focusing too much on the theme selection when what matters most is the messaging and content.
How to Promote Yourself (and Your Business) Even If You Don’t Feel Confident w/ John Wang
Q: What other tips or strategies have worked for people who don't feel they belong?
Acknowledge feelings of shame and identify limiting beliefs; ask yourself when you will be enough at what you want to achieve.
How to Promote Yourself (and Your Business) Even If You Don’t Feel Confident w/ John Wang
Q: What can we learn from your experience as an Asian American man in a space where not many people look like you?
We can learn that belonging is something we create and that if one does not find it, they should actively go out to create it.
How to Nail Your Elevator Pitch and Show Up Confidently on Camera w/ Kim Rittberg
Q: Do you have any quick tips on people's elevator pitches?
An elevator pitch should be super short and include accomplishments, a clear description of your business, and delivered with confidence.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Frequently Asked Questions About Small Business PR

What is Small Business PR about and what kind of topics does it cover?

Focused on empowering small business owners and entrepreneurs, expert-led discussions center on accessible public relations (PR) and marketing strategies. Listeners uncover actionable insights, practical tips, and innovative techniques for enhancing brand visibility without reliance on costly advertising or traditional agency support. Covering diverse topics such as authentic branding, the role of AI in marketing, and effective self-promotion, the platform aims to demystify PR, making it approachable and achievable for businesses of all sizes. Unique perspectives from industry professionals provide vibrant discourse, while the host's commitment to inclusivity amplifies voices often overlooked in mainstream marketing discourse.

Where can I find podcast stats for Small Business PR?

Rephonic provides a wide range of podcast stats for Small Business PR. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Small Business PR and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Small Business PR get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Small Business PR, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Small Business PR?

Rephonic provides comprehensive predictive audience data for Small Business PR, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Small Business PR have?

To see how many followers or subscribers Small Business PR has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of Small Business PR are there?

Small Business PR launched 4 years ago and published 220 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Small Business PR?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Small Business PR?

Rephonic pulls ratings and reviews for Small Business PR from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Small Business PR?

Rephonic provides full transcripts for episodes of Small Business PR. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Small Business PR?

Recent guests on Small Business PR include:

1. Joni Sweet
2. Kurt Elster
3. Sarah Ashman
4. Stacey Brass-Russell
5. John Wang
6. Kim Bezhadi
7. Katie Hunt
8. Cathy Wagner

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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