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The Pubcast with Jon Loomer

Jon Loomer
Meta
Meta Advertising
Advertising
Advertising Strategies
Audience Targeting
Facebook Ads
Advantage Plus Audience
Remarketing
Facebook
Facebook Advertising
Lookalike Audiences
Conversions
Performance Goals
Public Speaking
Detailed Targeting
Conversion History
Advertising Algorithm
View Through Conversions
Attribution
Advertising Objectives

Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...

PublishesWeeklyEpisodes667Founded14 years ago
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BusinessMarketingEntrepreneurship

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Artwork for The Pubcast

Latest Episodes

Today's question is whether you should remove email signup popups from landing pages when sending paid Meta traffic to them. Popups don't technically violate Meta's rules, but they can contribute to bad post-click experiences that drive up your costs... more

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Advertisers have a tendency to overcomplicate their campaigns with multiple ad sets, restricted targeting, removed placements, and turned-off enhancements, often without clear reasons for these decisions. Jon challenges you to audit your current camp... more

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Today's question is about campaign structure for seasonal products, specifically whether to split major holidays into separate ad sets with spending limits. Seasonal businesses face a unique challenge of running evergreen products year-round while al... more

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Advertisers blame Meta when their leads are low quality, pointing to the algorithm exploiting weaknesses like age range or placements to get cheap conversions. But the real problem with lead quality usually has nothing to do with Meta or your ads. Jo... more

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Host

Jon Loomer
Host of short-format insights on Facebook advertising, offering practical advice and strategies for marketers.

Reviews

4.9 out of 5 stars from 81 ratings
  • Best Facebook / Meta Advertising Guru

    Jon Loomer is a down to earth, easy to understand Meta Advertising guru. Always helpful, always informative, Jon knows how to teach in an approachable, easy to understand manner. I’ve been following him for years and he doesn’t disappoint.

    Apple Podcasts
    5
    Last Crisis
    Canada3 months ago
  • When I think of Jon I think of a wise owl. I have been in digital marketing since 2009 and of all the marketing experts I have learned from, he is one of only a few who have been faithful to their topic. He is the first person I think of when I have a Facebook problem to solve... because he has answers. He is patient and objective. He just says it like it is. When Facebook changes the algorithm, he is the first person that I hear it from. When something new begins to work, he is the first person... more

    Audible
    5
    Nick Graff
    United Statesa year ago
  • Wise Owl

    When I think of Jon I think of a wise owl. I have been in digital marketing since 2009 and of all the marketing experts I have learned from, he is one of only a few who have been faithful to their topic. He is the first person I think of when I have a Facebook problem to solve... because he has answers. He is patient and objective. He just says it like it is. When Facebook changes the algorithm, he is the first person that I hear it from. When something new begins to work, he is the first person... more

    Audible
    5
    Nick Graff
    United Statesa year ago
  • Terrific guy

    Great information, and so much value. Facebook advertising drives me nuts, but just reading his newsletters and listening to his podcast has saved me so much time and aggravation. I can’t wait to book some time with him when I’m ready.

    Apple Podcasts
    5
    Doctor Bill 68
    United States2 years ago
  • Great content!

    Such enlightening content! John's very knowledgeable and informative, he provides real insights that definitely work. Glad to find your podcast, I'm learning a lot especially since we are into Facebook advertisements too!

    Apple Podcasts
    5
    Facqt Media
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many reviews praise the informative nature of the content while also expressing enjoyment of the host's casual style.
While the majority of feedback is positive, some listeners find the format less engaging due to perceived distractions in delivery.
Jon Loomer is recognized for his down-to-earth approach and expertise, making marketing strategies accessible to professionals.
Listeners appreciate the high-quality, actionable content that simplifies complex Facebook advertising concepts.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How to Structure Seasonal Ad Campaigns
Q: Do you think that's a good idea?
The host agrees with the approach of creating separate ad sets for different seasons to maintain budget control and organizational clarity.
Why Campaigns Start Strong Then Decline
Q: Why do campaigns stop working after two or three weeks?
Campaigns often decline in performance after initial success because the audience most likely to convert, referred to as 'low-hanging fruit', gets exhausted, leading to a lower conversion rate as the campaign progresses.
When to Use Multiple Campaigns or Ad Sets
Q: Are there situations today where you'd still recommend multiple campaigns, and why?
There are always exceptions when you want to add complexity, but too often, advertisers create separate campaigns unnecessarily.
What Attribution Setting Should You Use?
Q: What is the best setup for attribution?
The best setup for attribution depends largely on what you're selling. For products that require a purchase, use the default setting of seven-day click, one-day view, and one-day engaged view. For free items or leads, use one-day click instead.
The New Role of Remarketing
Q: How should marketers approach remarketing in the current digital landscape?
Marketers should reconsider using remarketing as a primary strategy due to inflated results and focus on broader audience targeting instead.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Frequently Asked Questions About The Pubcast

What is The Pubcast about and what kind of topics does it cover?

Content primarily revolves around Facebook advertising, with a strong focus on strategies, updates, and best practices for marketers. The host, Jon Loomer, frequently explores various tools like the Creative Testing Tool and introduces new features and updates in the Meta advertising landscape, offering actionable insights for effective ad performance. The conversational style often incorporates personal anecdotes and addresses common challenges faced by marketers, making the content relatable and practical. Unique to this content is its blend of casual, approachable dialogue with thorough marketing expertise, helping listeners learn while feeling at ease in a supportive environment.

Where can I find podcast stats for The Pubcast?

Rephonic provides a wide range of podcast stats for The Pubcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Pubcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Pubcast get?

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What are the audience demographics for The Pubcast?

Rephonic provides comprehensive predictive audience data for The Pubcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Pubcast have?

To see how many followers or subscribers The Pubcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Pubcast?

These podcasts share a similar audience with The Pubcast:

1. The Game with Alex Hormozi
2. Marketing Against The Grain
3. The GaryVee Audio Experience
4. Social Media Marketing Podcast
5. Build with Leila Hormozi

How many episodes of The Pubcast are there?

The Pubcast launched 14 years ago and published 667 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Pubcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Pubcast?

Rephonic pulls ratings and reviews for The Pubcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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