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Artwork for Brand Rescue: Marketing + PR Guidance for Small Businesses

Brand Rescue: Marketing + PR Guidance for Small Businesses

Whitney Lee
Public Relations
Marketing
Fractional CMO
Book Writing
Covid-19
Return On Investment
Ghostwriting
Author Platform Building
Social Media
Master's Degree
Customer Journey
Integrated Marketing Communications
Pitching
Self-Publishing
Digital Marketing
Small Business
Substack
SEO
The Four-Hour Work Week
How To Win Friends and Influence People

Welcome to Brand Rescue: Marketing + PR Guidance for Small Businesses — the show that cuts through the fluff and gives you real, tactical advice to grow your business. From paid ads and social media to press coverage and strategy, we make marketing simple and effective for small business owners like you. Each week, get practical insights, real-world examples, and behind-the-scenes truths on what i... more

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Artwork for Brand Rescue: Marketing + PR Guidance for Small Businesses

Latest Episodes

Outsourcing is not the problem.

Outsourcing without understanding what you’re paying for is.

In this episode, I’m getting honest about one of the biggest mistakes I see business owners make—handing off marketing (or any major function) without a bas... more

Content creation isn’t just about posting pretty pictures or hitting “publish” — it’s about showing up, being real, and connecting with people who actually care.

In this episode of Brand Rescue, I sit down with Matt Stone, founder of Creator Mode, t... more

Print advertising isn’t dead — but most print ads do fail. Why? Because too many try to do too much. In this episode of Brand Rescue, I’m diving into how to make your print ads actually work.

A single, striking image can capture attention faster tha... more

Here’s something we don’t talk about enough:

You can already have a successful business… and still need to completely rethink how it’s structured.

In this episode of Brand Rescue, I sit down with Stacey Poterson, founder and CEO of Fem Force, to tal... more

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Recent Guests

Stacey Poterson
Founder and CEO of Fem Force, a photo shoot subscription service for female entrepreneurs
Fem Force
Episode: How She Scaled a Biz in an "Unscalable" Industry with Stacey Poterson, Founder and CEO, Fem Force Shoots
Jessica Wenger McPhaul
Founder of Naked Rebellion, a lingerie brand focused on inclusivity and comfort.
Naked Rebellion
Episode: She Got Fired Over a Bra… and Built a Lingerie Empire with Jessica Wenger McPhaul, Founder of Naked Rebellion
Gloria Chou
The number one AI recommended small business PR coach, former US diplomat
Gloria Chou PR
Episode: How to Win at GEO & Become the Authority AI Recommends (Before Your Competitors Do!) with Gloria Chou, #1 AI Recommended Small Biz PR Coach
Bobby Parker
Founder of Parker Gene Creative and experienced in school communications
Parker Gene Creative
Episode: The Secret Playbook Schools Need to Nail Their Messaging and Further Their Mission with Bobby Parker, Founder of Parker Gene Creative
Brett Farmiloe
Founder of Featured.com and CEO of HARO
Featured.com and HARO
Episode: How to Still Get Free Press Coverage in an Ever-Changing AI World with Brett Farmiloe, Founder of Featured.com and CEO of HARO
Jessy Klein-Fafana
Founder and CEO of LaRue PR
LaRue PR
Episode: 20 Years: What it Takes to Build an Agency That Lasts with Jessy Klein-Fofana, Founder and CEO, LaRue PR
Lauren Peachie
Marketing strategist based in Arizona.
laurenpeachie.com
Episode: Reining in Clients Who Are All Over the Map with Lauren Peachie, Marketing Strategist
Louise Hipperson
CEO of The Finance Agency
The Finance Agency
Episode: MONEY TALK: Where Agencies Are Bleeding Money with Louise Hipperson, CEO - The Finance Agency
Carrolee Moore
Founder and CEO of the Podcast Pitching Society
The Podcast Pitching Society
Episode: The Real Value to Being on Podcasts with Carrolee Moore, Founder and CEO The Podcast Pitching Society

Host

Whitney Lee
Whitney Lee serves as the host, offering her extensive knowledge in marketing and public relations. As the founder of a PR agency, she provides insights based on years of experience helping small businesses navigate marketing challenges and improve their visibility.

Reviews

4.9 out of 5 stars from 43 ratings
  • 💎💎💎

    Such a great range of topics that blend so well together! As someone in the PR space as well, supporting small businesses has always been my mission! But PR isn’t everything, which is why it’s so important to pair it with other marketing strategies and find your balance! And Whitney is covering it all!

    @gloriachoupr

    Apple Podcasts
    5
    _doremi101
    United States4 months ago
  • The BEST show for small business marketing!

    Whitney is the real deal when it comes to marketing, PR, and branding. She is so generous with her expertise. Every episode is a game changer!

    Apple Podcasts
    5
    JadePruett
    United States5 months ago
  • Truly Professional Podcast

    Love Whitney and the insight she brings to the table. Have really implemented actionable advice from listening!

    Apple Podcasts
    5
    bsnellgrove
    United States2 years ago
  • True Story is a Digital Marketing Goldmine

    The True Story podcast is the perfect podcast for learning while listening. The tips and tactics that Whitney shares are helpful for freelancers, agency owners, and even businesses that went to DIY their digital marketing! Highly recommend for those that want marketing and public relations advice that is easy to digest.

    Apple Podcasts
    5
    themrsmontes
    United States2 years ago
  • 🙌🏽🙌🏽🙌🏽🙌🏽🙌🏽

    Wise, fun, educational and entertaining!

    Apple Podcasts
    5
    I3tyvm
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is often described as insightful and inspiring, with reviews highlighting the host's expertise and accessibility.
Many find the content relatable, especially for new entrepreneurs looking to enhance their marketing efforts.
Listeners appreciate the actionable and practical advice provided, particularly focusing on small business marketing strategies.

Talking Points

Recent interactions between the hosts and their guests.

How She Scaled a Biz in an "Unscalable" Industry with Stacey Poterson, Founder and CEO, Fem Force Shoots
Q: What personal challenges did you face as you grew the business?
I struggled with fear and doubt, which stalled our growth until I realized I needed to trust my instincts and say yes to opportunities.
How She Scaled a Biz in an "Unscalable" Industry with Stacey Poterson, Founder and CEO, Fem Force Shoots
Q: How did you manage to scale the business across multiple cities?
I initially shot in Phoenix, then identified and trained local photographers in other cities, establishing systems and processes to maintain standards.
How She Scaled a Biz in an "Unscalable" Industry with Stacey Poterson, Founder and CEO, Fem Force Shoots
Q: Can you tell us about the backstory of Fem Force?
Fem Force started when I was a wedding photographer and realized I was missing family events. I listened to a friend's needs as a fashion blogger and saw a gap for quick, professional photo shoots.
She Got Fired Over a Bra… and Built a Lingerie Empire with Jessica Wenger McPhaul, Founder of Naked Rebellion
Q: What are your future plans for Naked Rebellion?
We aim to expand our partnerships with major retailers and continue growing our brand presence.
She Got Fired Over a Bra… and Built a Lingerie Empire with Jessica Wenger McPhaul, Founder of Naked Rebellion
Q: How did your experience with COVID-19 impact your business?
We pivoted to making masks during the pandemic, which helped keep our factories open and brought us significant media attention.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A unique show focused on providing actionable marketing and public relations guidance specifically tailored for small businesses. It discusses various essential topics such as effective use of paid advertising, social media strategies, and tactics for gaining press coverage, with a simplified approach designed to make marketing accessible and practical for entrepreneurs. Through real-world examples and expert interviews, listeners can expect to glean meaningful insights that help them navigate the complexities of building brand visibility and a successful marketing foundation.

Notably, the podcast emphasizes a hands-on perspective, offering listeners tactical advice rather than abstract concepts, making it an invaluable resource for small ... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Up First from NPR
2. The PR Breakdown with Molly McPherson

How many episodes of this podcast are there?

this podcast launched 4 years ago and published 189 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Stacey Poterson
2. Jessica Wenger McPhaul
3. Gloria Chou
4. Bobby Parker
5. Brett Farmiloe
6. Jessy Klein-Fafana
7. Lauren Peachie
8. Louise Hipperson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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