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Embracing Marketing Mistakes

Prohibition PR
Marketing Strategy
Influencer Marketing
Social Media Strategy
Stanley
Public Speaking
Presentation Skills
Gen Z
Social Media Marketing
Social Media
Consumer Trends
Product Innovation
Business Adaptation Post-Covid
Storytelling
Remote Work
Nando's
Bukayo Saka
Brand Engagement
Tiktok
Crisis Management
Crisis Communication

Every marketing expert has a "greatest hits" reel, but their biggest wins are usually built on the back of failure. Welcome to Embracing Marketing Mistakes, the world’s leading podcast for senior marketers who are tired of the polished corporate bullshit.

Join Chris Norton and Will Ockenden, founders of the award-winning Prohibition PR, as they sit down with industry leaders to dissect the career-... more

PublishesTwice weeklyEpisodes141Founded3 years ago
Number of ListenersCategories
BusinessMarketingManagement

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Artwork for Embracing Marketing Mistakes

Latest Episodes

Chris Norton and Will Ockenden of Prohibition PR unpack what modern media interviews really feel like for leaders today. They move past the old PR textbook and talk frankly about hot mic blunders, off‑record comments that never stayed off the record ... more

Rich Mullholland, Founder of Missing Link and a presentation company leader, shares how his eloquence led to convincing himself of incorrect strategies that nearly cost him their business after the pandemic. 

His decision to permanently close their ... more

A brilliant strategy doesn’t fail because it’s wrong. It fails because people don’t own it and leaders won’t focus. That’s the energising premise of our conversation with Faris Aranki, founder of Shear Ghetto Consulting and former McKinsey advisor, w... more

Melanie Parker, a university recruitment professional, shares a hilarious mishap when student hospitality staff abandoned their posts at a high-profile university event to get drunk behind a skip. Eight students helping themselves to champagne and wi... more

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Recent Guests

Asif Choudry
Founder of Comms Hero and Chartered Marketer
Episode: EP 96: Community Isn’t a Campaign: Lessons from Comms Hero Asif Choudry
Dennis Rodman
Former professional basketball player known for his eccentric behavior and celebrity friendships
Episode: The Unlikely Path from Vatican City to Kim Jong-un's Birthday Party
Mark Terry-Lush
Founder and shareholder at Make Honey and The Honey Partnership, experienced in PR and marketing with a focus on adapting brands for different markets.
Make Honey / The Honey Partnership
Episode: EP 94: The Pink Batman Strategy: Finding Your Brand’s Inner Weird - Mark Terry-Lush
Andy Lambert
Co-founder of ContentCal and member of Adobe Express product team
Adobe
Episode: EP 93: How Overinvesting in Performance Ads Cost Adobe's Andy Lambert £30k
Ken Hughes
Leading consumer behaviourist and king of customer experience
Episode: EP 92: What Ken Hughes’ 30-Foot Drop Teaches Brands About Loyalty
Chris Attewell
Former CEO of Search Laboratory and a board advisor at Realise Advisory
Realise Advisory
Episode: EP 91: How AI Is Transforming SEO: Chris Attewell on Google, Bing and the Future of Search
Vikki Ross
Copywriter with experience at The Body Shop, Sky, and others
Episode: EP 90: The Body Shop Line That Haunted Vikki Ross
Darryl Sparey
Co-founder of Hard Numbers, a London-based agency focused on demonstrating marketing impact with data.
Hard Numbers
Episode: EP 88: How I Built a PR Agency from Zero During COVID - Darryl Sparey
Sam Benton
Co-founder of Mad Masters and part of the team behind Madfest London, the UK's biggest marketing event.
Mad Masters
Episode: EP 87: From KFC’s Pricing Error to Expedia’s Deck Disaster: Lessons from Sam Benton on Creative Courage

Hosts

Chris Norton
Co-host with extensive experience in PR, focusing on candid discussions about marketing mistakes and their lessons.
Will Ockenden
Co-host and seasoned PR professional, engaging in honest dialogues about industry failures and insights.

Reviews

5.0 out of 5 stars from 500 ratings
  • Funny, informative and relatable

    Chris, Will and guests provide a funny and refreshing approach to marketing advice. Relatable and hilarious fails combined with some incredible marketing advice and tips!

    Apple Podcasts
    5
    Elle est Ella
    United Kingdom2 years ago
  • Class!

    Always insightful and energetic in equal measures. A great listen from people who’ve been in the game for a very long time. An easy 5/5 :)

    Apple Podcasts
    5
    theBoldsquirrel
    United Kingdom2 years ago
  • Podcast

    Listened too a few of these and it made me really interested about PR and marketing.

    Apple Podcasts
    5
    Harvey;)
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The podcast is frequently praised for its practical takeaways and valuable lessons drawn from marketing mistakes.
Some listeners mention that the focus on failures makes it a unique and refreshing addition to marketing discourse.
Listeners appreciate the mix of humor and insight, finding the discussions both entertaining and informative.
Many reviews highlight the approachable and relatable style of the hosts, noting their candid sharing of personal experiences.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Behind the Skip: How Eight Students Nearly Ruined a VIP Event
Q: What's your lesson there then?
The speaker acknowledges the humorous aspect of the situation despite the seriousness of the students' behavior, emphasizing that they wouldn't change the experience.
Behind the Skip: How Eight Students Nearly Ruined a VIP Event
Q: So do you want to tell us what professional mistake you've made and what you learnt from it?
The speaker recounts a humorous incident involving students becoming intoxicated at a high-profile event while representing Leeds Becker University, and the lessons learned about professionalism and student behavior.
The Unlikely Path from Vatican City to Kim Jong-un's Birthday Party
Q: Were there concerns about the negative backlash from sponsoring an event in North Korea?
Yes, there were concerns when the UN got involved and scrutiny arose after Kim Jong-un's government purged members, casting a shadow over the sponsorship.
The Unlikely Path from Vatican City to Kim Jong-un's Birthday Party
Q: How did the idea for the Kim Jong-un birthday party promotion come about?
The idea originated during the 2014 papal conclave when Paddy Power created a betting campaign around the next Pope, leading to a collaboration with Dennis Rodman to host a basketball game in North Korea for Kim's birthday.
EP 94: The Pink Batman Strategy: Finding Your Brand’s Inner Weird - Mark Terry-Lush
Q: How do we be more distinctive in a saturated market like the baby monitor sector?
Look for your inner weird; find the universal truth about your brand that resonates with people.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Embracing Marketing Mistakes

What is Embracing Marketing Mistakes about and what kind of topics does it cover?

Focused on marketing failures and the lessons that can be gleaned from them, this podcast combines humor and practical advice through discussions of real-world mistakes made by marketers. Each episode often features industry experts who share their own missteps, offering insights that can help listeners navigate challenges in their marketing efforts. By emphasizing the idea that mistakes can lead to significant learning opportunities, the podcast aims to create a supportive community for marketers seeking to grow their brands and improve their strategies. The engaging storytelling format, alongside expert interviews and anecdotes, makes the content relatable and valuable for those looking to learn from others' experiences rather than repeat... more

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1. On the tip of my tongue - talking about Aphasia
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3. The News Agents
4. Today in Focus
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How many episodes of Embracing Marketing Mistakes are there?

Embracing Marketing Mistakes launched 3 years ago and published 141 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Embracing Marketing Mistakes?

Recent guests on Embracing Marketing Mistakes include:

1. Asif Choudry
2. Dennis Rodman
3. Mark Terry-Lush
4. Andy Lambert
5. Ken Hughes
6. Chris Attewell
7. Vikki Ross
8. Darryl Sparey

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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