
The Ad Project is your ultimate guide to conquering the world of digital advertising and retail media. While we specialize in unravelling the complexities of Amazon advertising, we explore the entire retail media landscape, providing you with comprehensive insights that empower you to excel in the rapidly evolving e-commerce industry. Our expert guests bring a wealth of knowledge to the table, ens... more
| Publishes | Twice monthly | Episodes | 175 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||

Black Friday and Cyber Monday 2025 delivered big numbers, but not in the way many brands expected.
In Black Friday & Cyber Monday 2025 Results: Shopper Trends & AI’s Impact, host Maarja Hewitt is joined by Ad Advance VP of Operations, Erik Swenson, ... more
Recorded live at Amazon Ads unBoxed, Joe Shelerud talks with Meredith Goldman, Director of Media Enablement at Amazon Ads, about the newest innovations across DSP, AMC, AI-driven creative, and audience expansion.
They explore how Creative Agent and ... more
In Episode 173 of The Ad Project, Joe Shelerud continues the AI conversation with Ad Advance Software Engineer Roger Branham — expanding on how OpenAI’s Agentic Commerce Protocol could transform not just shopping, but advertising itself.
They unpack... more
In this episode of The Ad Project, Joe Shelerud talks with Ad Advance Developer Roger Branham about how AI is disrupting eCommerce.
They explore:
• ChatGPT’s new instant checkout and what it means for sellers
• How the OpenAI x Stripe commerce prot... more
People also subscribe to these shows.
The Ad Project is a valuable resource for understanding the ever-evolving retail media landscape. As someone who is new to retail media, I appreciate that the hosts share their perspectives in a straightforward manner and that the episodes are topical and timely. Looking forward to listening to more.
Amazing value, I would be a permanent listener! Thank you for sharing this value for free!
Great podcast! Informative, easy to listen to and understand. Thanks for sharing your insights!
Nice work Joe and Matt!
You explain things in a relatable way.
I learned so much and am so happy you launched this! 👏👏👏
It’s about time! So excited to learn more about what you do and how you do it! Thanks for letting us peek behind the curtain!









Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Rephonic provides a wide range of podcast stats for The Ad Project. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Ad Project and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Ad Project, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
Rephonic provides comprehensive predictive audience data for The Ad Project, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
To see how many followers or subscribers The Ad Project has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
These podcasts share a similar audience with The Ad Project:
1. Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
The Ad Project launched 5 years ago and published 175 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Rephonic pulls ratings and reviews for The Ad Project from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
Rephonic provides full transcripts for episodes of The Ad Project. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.