The Brand Builder's Playbook
BERA.ai and vYveIn a world where CMOs are expected to do more with less—drive revenue, prove impact, and keep pace with accelerating change—The Brand Builder’s Playbook is your guide to what actually works. In partnership with the team at BERA.ai, Jim Stengel, along with co-host Ryan Barker (Founder of BERA.ai), will explore how today’s top marketers are building resilient, revenue-driving brands—and how they’re ... more
| Publishes | Weekly | Episodes | 9 | Founded | 2 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | CareersBusinessMarketing | |||
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Latest Episodes
From tennis rackets to Beyoncé, Microsoft to Apple…brand legends David Aaker and Marcus Collins have seen it all, and they’re here to close out our series with a masterclass on brand-led leadership.
In the final episode of this season of The Brand B... more
Brand building or performance? TV or TikTok? Data or gut? Every marketer wrestles with how to spend smarter, not just more.
In the seventh episode of The Brand Builder’s Playbook, hosts Jim Stengel and Ryan Barker, along with guest co-host Kate Lamb... more
What do LEGO, Megan Thee Stallion, and a Ford Mustang have in common? They’re all proof that the right partnership can supercharge a brand.
In the sixth episode of The Brand Builder’s Playbook, hosts Jim Stengel and Ryan Barker, joined by guest co-h... more
Every CMO faces the same question: how do you balance long-term brand equity with short-term performance marketing?
In the fifth episode of The Brand Builder’s Playbook, hosts Jim Stengel and Ryan Barker, along with guest co-host Lindsey Wehking, ta... more
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Chart Rankings
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Apple Podcasts | #219 |  United States/Business/Marketing |
Apple Podcasts | #190 |  United Kingdom/Business/Marketing |
Apple Podcasts | #192 |  France/Business/Marketing |
Apple Podcasts | #4 |  United Arab Emirates/Business/Marketing |
Apple Podcasts | #29 |  New Zealand/Business/Marketing |
Apple Podcasts | #74 |  Belgium/Business/Marketing |
Apple Podcasts | #88 |  Hong Kong/Business/Marketing |
Apple Podcasts | #115 | United Arab Emirates/Business |
Apple Podcasts | #118 |  Singapore/Business/Marketing |
Apple Podcasts | #185 |  Brazil/Business/Marketing |
Apple Podcasts | #192 |  Ukraine/Business/Marketing |
Apple Podcasts | #203 |  Norway/Business/Marketing |
Apple Podcasts | #228 |  Taiwan/Business/Marketing |
Apple Podcasts | #243 |  Japan/Business/Marketing |
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Frequently Asked Questions About The Brand Builder's Playbook
What is The Brand Builder's Playbook about and what kind of topics does it cover?
Content focuses on the intersection of branding, marketing strategies, and real-world applications, specifically targeting the needs of Chief Marketing Officers in today's rapidly changing landscape. Topics regularly discussed include brand loyalty, emotional connections with consumers, pricing power, and effective metrics for measuring the success of brand initiatives. The series features conversations with notable industry leaders, sharing insights on how brands can thrive amidst cultural shifts and market dynamics while maintaining their core values. A unique aspect of the content is its emphasis on actionable insights grounded in current marketing challenges, making it particularly valuable for professionals looking to drive growth and ... more
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What are the audience demographics for The Brand Builder's Playbook?
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How many subscribers and views does The Brand Builder's Playbook have?
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Which podcasts are similar to The Brand Builder's Playbook?
These podcasts share a similar audience with The Brand Builder's Playbook:
1. The CMO Podcast
2. Uncensored CMO
3. The Prof G Pod with Scott Galloway
4. Today, Explained
5. Pivot
How many episodes of The Brand Builder's Playbook are there?
The Brand Builder's Playbook launched 2 months ago and published 9 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on The Brand Builder's Playbook?
Recent guests on The Brand Builder's Playbook include:
1. Marcus Collins
2. David Aaker
3. Damon Berger
4. Kristen D'Arcy
5. Andrea Brimmer
6. Raja Rajamannar
7. Sandeep Seth
8. Sofia Colucci
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.