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The CMO Podcast

vYve & Jim Stengel
Marketing
Deloitte
Inclusivity
Creativity In Marketing
Trinny London
Microsoft
Super Bowl LVIII
CMO Role
Leadership Development
E-Commerce
Leadership
Eventbrite
Marketing With Purpose
Diversity and Inclusion
Wordle
Creativity
Gaming Industry
Entrepreneurship
Purpose-Driven Marketing
Purpose Driven Marketing

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more... more

PublishesTwice weeklyEpisodes409Founded7 years ago
Number of ListenersCategories
MarketingCareersBusiness

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Artwork for The CMO Podcast

Latest Episodes

In the first month of 2026, many leaders are recommitting to being more consumer-centric and more human — inside their organizations and in the market. This episode of The CMO Podcast is designed to help you do exactly that.

Jim Stengel hosts a roun... more

With the NFL season in full swing and the Super Bowl just weeks away, Jim sits down with Tim Ellis, Chief Marketing Officer of the National Football League, for a timely conversation about leading one of the most powerful brands in the world.

Recor... more

The auto industry is changing faster than ever, yet cars remain deeply personal, symbols of freedom, connection, and possibility. Few companies embody that spirit like General Motors, a brand that has shaped culture for more than a century and is now... more

At CES 2026, the conversation around AI often swings between hype and fear — but for marketers the real question is far more grounded: How do you scale intelligence, creativity, and performance without losing the human connection that brands are buil... more

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Recent Guests

Norm de Greve
Chief Growth Officer at General Motors, former CMO of CVS Health
General Motors
Episode: Norm de Greve (General Motors) | Driving into the Next Century
Don McGuire
Global Chief Marketing Officer and Chief Communications Officer of Qualcomm
Qualcomm
Episode: Don McGuire (Qualcomm) | How Qualcomm Turned Snapdragon Into a $180B Innovation Brand
Joon Silverstein
Chief Marketing Officer at Coach who leads the brand's transformation and cultural relevance.
Coach, part of Tapestry, Inc.
Episode: Joon Silverstein (Coach) | From Legacy to Cultural Icon: How Coach Won Gen Z
Matt Spiegel
EVP of True Audience Growth Strategy at TransUnion, providing insights into data-driven marketing.
TransUnion
Episode: Joon Silverstein (Coach) | From Legacy to Cultural Icon: How Coach Won Gen Z
Andrea Sullivan
CEO of VyVe, involved in producing The CMO Podcast.
VyVe
Episode: Joon Silverstein (Coach) | From Legacy to Cultural Icon: How Coach Won Gen Z
Kellyn Smith Kenny
Chief Marketing and Growth Officer at AT&T, known for her leadership during AT&T's Accountability Era.
AT&T
Episode: Kellyn Smith Kenny (AT&T) | Reinventing and Redefining Trust in Telecom
David Aaker
Prominent branding expert and author
Episode: The Brand Builder's Playbook // Getting Brand Buy In & Activating the Playbook // With David Aaker and Marcus Collins
Marcus Collins
Digital strategist and author
Episode: The Brand Builder's Playbook // Getting Brand Buy In & Activating the Playbook // With David Aaker and Marcus Collins
Damon Berger
Head of Consumer Digital Engagement at Gap
Gap Inc.
Episode: The Brand Builder's Playbook // Smart Spend: Mastering Media Mix for Maximum Impact // With Damon Berger (GAP)

Hosts

Jim Stengel
Former CMO of Procter & Gamble, now an entrepreneur, he hosts intimate conversations with top marketing executives.
Ryan Barker
Co-host, involved in leadership within the marketing space with insights on brand strategies and consumer engagement.

Reviews

4.9 out of 5 stars from 609 ratings
  • Inspiring!!

    I love this podcast. Jim Stengel has top notch guests and the conversations: 1)teach me something, and 2)Make me even more curious

    Apple Podcasts
    5
    Curiosity-Never Too Late
    United States7 months ago
  • Great show and always so insightful

    It’s great to hear the stories from different leaders across the consumer world. Brings back fond memories of my P&G days. Inspires and energizes me every time.

    Apple Podcasts
    5
    David VanH
    United Statesa year ago
  • Michelle Peterson (Kendra Scott)

    Long time listener. This one is in my Top 3. Peterson was great -as was the host.

    Valuable insights and perspective with calibration of a long-time, hands-on, still with us, founder.

    I especially valued the answer to revisiting General Mills with today’s wisdom. Win or fail quickly and keep it moving. 🎉🎉

    Thx Jim and Michelle

    Apple Podcasts
    5
    Jules Hustle
    United Statesa year ago
  • Inspiring content for any marketer

    "The CMO Podcast" is a must-listen for marketers at any level, offering a wealth of inspiration and motivation. Each episode is packed with insightful conversations and practical advice that keeps you energized and ready to take on the challenges of the marketing world. Highly recommended!

    Francis Perrin

    Chief Brand and Sustainability Officer at Kohler

    Apple Podcasts
    5
    Colbertfan#4448
    United Statesa year ago
  • As real as it gets!

    The beauty about The CMO Podcast is that it is real. The guests are professionals who have been there and done that & thus are very relatable to the day to day challenges of a CMO. No jargons or theory spiels.

    Loved the Vineet Mehra podcast, in particular.

    Apple Podcasts
    5
    Bharati Sudhir
    India2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many highlight the practical advice and relatable experiences shared by guests.
Critiques focus on the desire for more diversity in guest perspectives, with suggestions for international representation.
Listeners appreciate the insightful and inspiring conversations with top marketing leaders.
The podcast is seen as a valuable resource for marketers looking to advance their careers and understanding of branding.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Tim Ellis (NFL) | How the NFL Builds Culture, Not Just Fans
Q: What does it mean to you to be inducted into the AAF Hall of Fame?
Tim expresses strong emotional gratitude, seeing it as a significant achievement among very few to reach that honor in the industry.
Tim Ellis (NFL) | How the NFL Builds Culture, Not Just Fans
Q: How did you develop belief in yourself?
Tim emphasizes the importance of trusting one's instincts, sharing a personal story from his early career where he expressed his ideas despite being the lowest rank in the agency, which ultimately built his confidence.
Tim Ellis (NFL) | How the NFL Builds Culture, Not Just Fans
Q: What's the first brand you remember making an impact on you as a young boy?
Tim recalls Alka-Seltzer and Coca-Cola due to their emotional marketing and memorable ads.
Live from CES: Human-Led AI and Brand Creativity with Yannick Bolloré
Q: What was your first introduction to AI?
Yannick shares that his first experience with AI was observing different ads displayed to him and his wife while browsing the same website years ago.
Joon Silverstein (Coach) | From Legacy to Cultural Icon: How Coach Won Gen Z
Q: What have you learned about that process for you in terms of opening up more?
Shifting to an enterprise leader means thinking about emotional connections within a global organization.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The CMO Podcast

What is The CMO Podcast about and what kind of topics does it cover?

This podcast features deep conversations with top-level marketing executives, especially Chief Marketing Officers (CMOs), offering an intimate look into their thought processes, motivations, and the intricacies of their roles. The discussions often revolve around themes such as brand strategy, consumer engagement, leadership traits, and the impact of innovative marketing in today's dynamic business landscape. Unique to this podcast is its focus on personal stories and real-world applications of marketing principles, allowing listeners to gain insights not only into the strategies that drive successful brands but also the human aspects behind these leaders. The content is especially beneficial for anyone interested in understanding the core ... more

Where can I find podcast stats for The CMO Podcast?

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How many listeners does The CMO Podcast get?

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What are the audience demographics for The CMO Podcast?

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How many subscribers and views does The CMO Podcast have?

To see how many followers or subscribers The CMO Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The CMO Podcast?

These podcasts share a similar audience with The CMO Podcast:

1. Uncensored CMO
2. Marketing Against The Grain
3. Marketing School - Digital Marketing and Online Marketing Tips
4. The Digital Marketing Podcast
5. Masters of Scale

How many episodes of The CMO Podcast are there?

The CMO Podcast launched 7 years ago and published 409 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The CMO Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The CMO Podcast?

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How do I access podcast episode transcripts for The CMO Podcast?

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What guests have appeared on The CMO Podcast?

Recent guests on The CMO Podcast include:

1. Norm de Greve
2. Don McGuire
3. Joon Silverstein
4. Matt Spiegel
5. Andrea Sullivan
6. Kellyn Smith Kenny
7. David Aaker
8. Marcus Collins

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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