The Business of Influence
Style ID AfricaWelcome to the ultimate podcast for all things influencer marketing. Join our hosts, Style ID Africa Director Tami Ruschin and award winning influencer Leroy Marc, as they delve into the dynamic influencer landscape. Every week, we bring you engaging conversations with a diverse range of guests, including brand managers, influencers, content creators, PR and media experts, and entrepreneurs. With ... more
| Publishes | Daily | Episodes | 47 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
Listen to this Podcast
Latest Episodes
The Innovation & Marketing team steps out from behind the curtain for the Season 3 finale of The Business of Influence. At the top of the season, we said we were cooking up a storm; now we’re closing the year by bringing you up close and personal wit... more
AI isn’t the villain, it’s the power tool. Darren Morris breaks down why the creator economy isn’t under threat; it’s evolving. Passion still drives creativity, and IMC remains the space where marketers recalibrate, reconnect, and get honest about wh... more
In this IMC Series episode, we sat down with Vaughan Croeser, Vice President of Marketing at SAB, to unpack why marketing is not a support function; it’s a strategic co-pilot. Vaughan shares why marketers should not be fighting for a seat at the tabl... more
Outdoor advertising is having its renaissance. In this IMC conversation, Nomzamo Moalusi, Primedia Marketing and Communications Manager, breaks down why billboards remain an unskippable touchpoint, how digital OOH drives real talkability, and why mar... more
In this IMC Series episode, we sit down with Tamryn Taylor, Head of Demand Creation, BWPC Unilever South Africa, to unpack how social listening has reshaped Unilever’s marketing strategy. With consumers constantly online, always informed, and increas... more
In this IMC segment, we chat to Dean Oelschig, Founder of Halo Advertising, as he unpacks the philosophy behind creativity in marketing. He reminds us that creativity isn’t a science, it’s intuition, emotion and instinct working together to connect b... more
Watch as we talk to Bridget Harpur, Head of Marketing at Volkswagen, about the unique challenges and triumphs of automotive marketing.
Bridget shares why recognising the C-suite's importance is fundamental to business success, it's not just about aw... more
In this IMC conversation, we sat down with Phathiswa Sefatswa, Brand Executive at Click Group, to unpack the real role marketing plays in shaping business outcomes today.Phathiswa reminds us that marketing is not the “supporting act,” it is the strat... more
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #10 |  South Africa/Business/Marketing |
Apple Podcasts | #249 | South Africa/Business |
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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The Business of Influence launched 2 years ago and published 47 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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