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The Business Of Strength Podcast

Business Of Strength
Marketing Strategies
Fitness Industry
Strength Training
Underground Strength Con
Business Development
Pharos Athletic Clubs
Entrepreneurship
Networking
Client Engagement
Gym Management
Social Media Management
Client Communication
Content Creation
Varsity House Gym
Client Retention
Community Management
Retention Strategies
Community Building
Vigor Ground Summit
Covid-19

See behind the scenes of our private sector sports performance gym Varsity House. We've helped hundreds of coaches from around the world build successful businesses. We help training businesses improve their coaching development, leadership, operational systems, sales, and marketing.

PublishesWeeklyEpisodes218Founded8 years ago
Number of ListenersCategory
Sports

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Artwork for The Business Of Strength Podcast

Latest Episodes

In this powerhouse episode, Coach Joe sits down with Dr. Hunter Waldman — exercise physiologist, metabolic researcher, and one of the sharpest minds in performance nutrition. Connected through Power Athlete’s John Welbourn, Hunter brings real science... more

On this Episode of the Business of Strength Podcast, Dan Goodman answers YOUR questions.

1. Budgeting for gyms.

2. How to solve sales roadblocks for newer coaches.

3. What marketing to focus on at the start of the year

4. How to run a challenge ... more

Join Coach Joe Strong and Dan Goodman as they recap the powerful Underground Strength Con 3.0 event. In this episode, they dive into unforgettable moments, insightful lessons from top industry speakers, and behind-the-scenes stories on growing a gym ... more

This week, Dan sits down with newly appointed BOS coach and gym owner Tony Smith, who’s up 20% this year in a time when most gyms are flat or down.

They talk about what really drove that growth, how simplifying, not adding helped him scale, and the ... more

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Recent Guests

Eric Pullman
Owner of Breakthrough Performance Gym who began his training business at age 20
Breakthrough Performance
Episode: EP 215: Investing in Yourself with Eric Pullman of BreakThrough
Mike Lisi
Owner and CEO of Ignite Entrepreneurs
Ignite Entrepreneurs
Episode: EP 210: Ignite Your Gym Business (with Mike Lisi)
Joe Pearson
Owner of The Strength Feed, a gym focused on athlete performance and adult fitness.
The Strength Feed
Episode: EP 204: Mastering the Gym Business Game with Joe Pearson
Noam Tamir
Owner of TS Fitness, expert in personal training and gym management.
TS Fitness
Episode: EP 203: Building a Profitable Gym Culture with Noam
Joel Tellier
Owner of Stay Gold, a unique gym in Toronto focused on inclusive fitness for all
Stay Gold
Episode: EP 202: Joel Tellier’s Blueprint for Gym Success
Scott Carpenter
Multiple unit gym owner and expert in high ticket sales strategies for gyms.
The Profit Lifestyle
Episode: EP 201: Scott Carpenter on Sales, Scale, and Wealth
Jesse Itzler
Well-known entrepreneur and author
Episode: EP 199: 10 Lessons from Spending 48 Hours with Jesse Itzler
Sarah Blakely
Founder of Spanx and Jesse Itzler's wife
Spanx
Episode: EP 199: 10 Lessons from Spending 48 Hours with Jesse Itzler
Tommy Richardson
Former Navy SEAL, powerlifting superstar, and coach at Westside Barbell
Westside Barbell
Episode: EP 197: Overcoming Limits with Tommy Richardson

Hosts

Joe Strong
Host and fitness entrepreneur focusing on gym business development and coaching.
Dan Goodman
Co-host and partner known for pragmatic approaches to gym management and successful mentorship within the fitness community.

Reviews

5.0 out of 5 stars from 93 ratings
  • Real and Actionable

    The BOS crew gives the best real-world tactical advice. I’ve listened to every episode since the 50s and it’s so helpful!

    Apple Podcasts
    5
    Eric - Breakthrough
    United States3 months ago
  • The best

    These guys are the best. I’m a little bias as I am part of the SYP. But can’t thank them enough for helping me on my business.

    Apple Podcasts
    5
    The Strength Feed Performance
    United States4 months ago
  • BOS — INDUSTRY LEADERS!

    For the past five years, I’ve followed the BOS podcasts and attended their live events. Eventually, I joined the BOS SYP coaching group—and since then, my business has grown by nearly 40%.

    I can’t recommend this team enough. They’re passionate, authentic people who genuinely love helping others. They lead from the front, running high-performing gyms themselves, and then share those real-world lessons with our group, through the podcast, and across social channels.

    If you’re ready to turn your ... more

    Apple Podcasts
    5
    alooney44
    United States4 months ago
  • Life Changing!!

    Update: Best thing I ever did was start listening to this podcast. I have been working with Joe, Dan, and Adam since May 2018. Since then, we’ve done multiple 6-figures per year, hired 2 full-time coaches, and grown to over 100+ monthly members

    I had Joe as a professor in college and interviewed him about being a gym owner; only to find out how successful Varsity House was a couple years prior.

    I started listening to the BOS Podcast when Joe & Dan launched it, several months prior to opening u... more

    Apple Podcasts
    5
    Connor Abreu
    United States4 months ago
  • Real, Applicable information

    I love getting another viewpoint from fellow gym owners that provide real, down to earth information that can be immediately implemented into my business.

    Apple Podcasts
    5
    Chasefitness
    United States4 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

There is a consensus on the podcast being an exceptional guide for personal trainers and entrepreneurs looking to grow and develop in the fitness industry.
Listeners appreciate the real and actionable advice shared in episodes, highlighting the podcast as a vital resource for gym owners and fitness professionals.
Many reviews commend the hosts for their authentic and relatable style, praising the variety of content that provides valuable insights into running a successful fitness business.

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Talking Points

Recent interactions between the hosts and their guests.

EP 218: Answering YOUR Questions
Q: What is a good approach for planning a big quarter one and quarter two to set up the rest of the year for success?
Dan advises planning monthly themes, marketing strategies, and setting clear goals to achieve desired membership numbers and retention rates.
EP 218: Answering YOUR Questions
Q: How can I help my younger trainers be more comfortable selling expensive training?
Dan emphasizes the importance of comprehensive training and structured staff development programs to build confidence in trainers.
EP 218: Answering YOUR Questions
Q: What are the monthly total expenses across all gyms and profit margin percentage?
Dan discusses a standard fixed budget where the goal margin for big facilities is a 20% profitability, with fixed overhead around 30%, payroll at 35%, and variable expenses at 15%.
EP 215: Investing in Yourself with Eric Pullman of BreakThrough
Q: How has discipline affected your business approach?
Having a structured routine and maintaining discipline allows me to manage both my health and business effectively.
EP 215: Investing in Yourself with Eric Pullman of BreakThrough
Q: What piece of advice would you give to someone starting their business?
Learn from others and realize there are people doing it better and putting in more time.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Age Range
Household Income
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Frequently Asked Questions About The Business Of Strength Podcast

What is The Business Of Strength Podcast about and what kind of topics does it cover?

This podcast explores the ins and outs of building and sustaining a successful gym business, focusing on topics such as coaching development, leadership, operational systems, sales, and marketing strategies. With insights drawn from real-world experiences and the personal journeys of its hosts, episodes often feature discussions around overcoming common challenges faced by gym owners and coaches. The engaging format includes interviews with industry experts, providing listeners with actionable advice and strategies that can be implemented immediately. Unique to this show is its blend of personal anecdotes and expert opinions, making it a valuable resource for anyone in the strength and conditioning field or looking to enhance their fitness ... more

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How many listeners does The Business Of Strength Podcast get?

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Which podcasts are similar to The Business Of Strength Podcast?

These podcasts share a similar audience with The Business Of Strength Podcast:

1. Little Gym, Big Heart with Devin Gage
2. Fitness Business University Podcast
3. REAL AF with Andy Frisella
4. Bedros Keuilian Podcast Show
5. The Judd Lienhard Podcast

How many episodes of The Business Of Strength Podcast are there?

The Business Of Strength Podcast launched 8 years ago and published 218 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Business Of Strength Podcast?

Recent guests on The Business Of Strength Podcast include:

1. Eric Pullman
2. Mike Lisi
3. Joe Pearson
4. Noam Tamir
5. Joel Tellier
6. Scott Carpenter
7. Jesse Itzler
8. Sarah Blakely

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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