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Artwork for Esthetician Podcast; Business tips for Beauty professionals

Esthetician Podcast; Business tips for Beauty professionals

Kari Jo
Business Growth
Entrepreneurship
Esthetics
Leadership
Marketing Strategies
Esthetics Industry
Business Culture
Esthetics Business
Client Retention
Mission Statements
Sales Techniques
Financial Freedom
Staffing
Esthetician Business
Pigmentation
Esthetician Services
Mentorship
Client Management
Tyrosinase Inhibitors
Time Management

Welcome to "Esthetician Podcast," your ultimate guide to thriving in the esthetics industry! Hosted by Kari Jo Patterson, a seasoned esthetician and business coach with over twenty years of experience, this podcast is designed for estheticians at every stage of their career who are looking to build a successful and sustainable business. Every episode of "Esthetician Podcast" provides you with prac... more

PublishesWeeklyEpisodes97Foundeda year ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for Esthetician Podcast; Business tips for Beauty professionals

Latest Episodes

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We break down how estheticians can turn $5 per day into steady bookings using Meta’s ad objectives, smart creative, and a two-step retargeting funnel that builds trust. Robin shares practical benchmarks, simple scripts for Messenger, ... more

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We coach Alyssa through rebuilding confidence after burnout, narrowing her services to traveling makeup, and using education and metrics to drive growth. We share why rebooking rates matter, how to niche with intention, and where AI f... more

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The rebook looks perfect… until the cancellation hits the day before. If you’ve felt that gut punch after a model appointment, you’re not alone. We unpack the real reason behind the pattern and show how to turn “free” into loyal with ... more

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We dig into a simple, reliable system for getting lapsed clients to return: a monthly mailed newsletter that keeps your spa present in their world. Justin from Jurassic Marketing shares the four-page format, the 80/20 content mix, lis... more

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Recent Guests

Janet Nantel
Owner and licensed esthetician of Unalom Aesthetics
Unalom Aesthetics
Episode: 089: How New Estheticians Should Price Their Services to Get Booked Fast
Liz Wilcox
Email marketing expert and former RV travel blogger
Episode: 085: Esthetician Email Playbook: Build a VIP List, Book Repeat Clients, and Sell Without Feeling Salesy
Susanna Dellinger
CEO and founder of Bright Beauty Collective, specializing in retail beauty
Bright Beauty Collective
Episode: 080: How Estheticians Can Sell More Retail Without Feeling Pushy (Hint: It’s Not About the Product)
Jana Nantel
Owner and licensed esthetician of Unalom Aesthetics
Unalom Aesthetics
Episode: 079: “Too Busy” Is Killing Your Beauty Business: How Estheticians Can Reclaim Time & Profit
Emily Reuschel
A coach and facilitator focusing on personal growth for women entrepreneurs
Owner of emilyreuschel.com
Episode: 075: Feeling Burnt Out? Build a Beauty Business That Feels as Good as It Looks
Emily Benson
Author of the Ultimate Boutique Handbook and founder of the Boutique Training Academy
Boutique Training Academy
Episode: 073: Turn Your Treatment Room Into a Retail Goldmine: Boutique Sales Tips for Estheticians
Alyssa Malchiodi
Founder of The Legal Doer and dual licensed attorney with over 12 years of experience
The Legal Doer
Episode: 064: Trademarks, Contracts & Client Protections for Estheticians with Alyssa Malchiodi
Marti Hutchinson
Business mentor and med spa owner
Episode: 061: Laser Licensing, Leadership: How to Grow a Profitable Medspa with Marti Hutchinson
Stephanie Laynes
Educator and creator of the 7-Minute Brazilian waxing technique.
Owner of a waxing supplies company
Episode: 059: Wax Smarter, Not Harder Profit Tips from Stephanie Laynes

Host

Kari Jo Patterson
Host of the podcast and a seasoned esthetician and business coach.

Reviews

5.0 out of 5 stars from 29 ratings
  • Must listen

    Kari Jo’s so relatable and provides really great practical advice. A must listen for anyone who is looking to grow in the esthetics industry no matter if you’re an employee or owner.

    Apple Podcasts
    5
    AlyssaV08
    United States2 months ago
  • I’ve really enjoyed the information in these episodes. It’s not just one topic, it’s so diverse and I love that! Can’t wait to listen to move.

    Audible
    5
    Terra
    United States4 months ago
  • Such good interviews!

    Kari Jo is such a good listener with guests! I love how she leads the conversation where it needs to go to help her listeners the most. Love it!

    Apple Podcasts
    5
    Mobile store owner
    United States7 months ago
  • My Go-To podcast for car rides

    I absolutely love Kari and this podcast. I have been a solo esthetician for a little over a year now and when I stumbled across her podcast, I felt heard and seen. She speaks on topics that are current obstacles for me and I always feel at ease or gain ideas/inspiration. Thank you for this resource, Kari. It makes my solo car rides enjoyable 🤎

    Apple Podcasts
    5
    Esthetically You
    United States8 months ago
  • Must listen!

    This show is full of important information presented in an engaging way! It’s a must listen for anyone that is looking to grow their business!

    Apple Podcasts
    5
    spalmer515
    United States8 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The community-focused approach resonates well, with listeners feeling understood and supported in their challenges.
Listeners appreciate the relatable and practical advice provided, making it a must-listen for anyone in the esthetic industry.
Many find the content informative and actionable, aiding them in their personal and professional growth.
Kari Jo is praised for her engaging interview style, which helps draw out valuable insights from guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

097: Esthetician Ads that Actually Book Clients: $5 Strategy
Q: How can listeners work with you or find you?
Listeners can connect with Robin on social media at robinthbrilliant and join her membership community, Brilliant Ads.
097: Esthetician Ads that Actually Book Clients: $5 Strategy
Q: How do you respond to someone who doesn't know how much to spend on ads?
Start small with a budget of around $5 a day, testing ad formats and targeting strategies to optimize for reach and engagement.
097: Esthetician Ads that Actually Book Clients: $5 Strategy
Q: What do you need to put in an ad to make it work?
You need to create engaging content with an effective hook in the headline and compelling visuals that convey your message quickly.
096: Solo Esthetician Confidence Blueprint: Niche Down, Get Educated, and Book Clients Faster
Q: When do you believe is the right time to go out on your own?
Kari shares insights about personal equity and suggests that newcomers should learn in someone else's environment first.
096: Solo Esthetician Confidence Blueprint: Niche Down, Get Educated, and Book Clients Faster
Q: What made you want to get back into confidence building for this career?
Alyssa mentions her experiences in the industry, her interactions with co-workers, and the struggles with her skin and mental health, which contributed to her decreased confidence.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Focusing on the esthetics industry, this podcast serves as an essential resource for beauty professionals seeking to enhance their business acumen. It covers a wide range of topics, including client acquisition, effective consultation techniques, pricing strategies, and the nuances of marketing within the esthetics field. With the host's extensive background as both an experienced esthetician and business coach, episodes often feature practical advice and real-life success stories that cater to estheticians at various stages in their careers. Listeners can expect actionable insights into building a sustainable business while navigating the challenges of the industry, making it a valuable resource for anyone passionate about growing their es... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. The blondEST
2. Esthetician Edit
3. Biohacking Beauty: The Anti-Aging Skincare Podcast
4. Estheticians Earning More
5. Skin Anarchy

How many episodes of this podcast are there?

this podcast launched a year ago and published 97 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Janet Nantel
2. Liz Wilcox
3. Susanna Dellinger
4. Jana Nantel
5. Emily Reuschel
6. Emily Benson
7. Alyssa Malchiodi
8. Marti Hutchinson

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