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The Higher Ed Marketer

Caylor Solutions
Higher Education
Higher Education Marketing
Enrollment Management
Email Marketing
Student Engagement
Empathy-Driven Marketing
Student Recruitment
Defiance College
Online Education
Generative AI
Kingswood Learn
Demographic Trends
Financial Aid Strategies
Storytelling
Crisis Communication
Marketing Strategies
Athletic Scholarships
Inclusivity
Accessibility In Marketing
Tuition Reset

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more. Hosted o... more

PublishesWeeklyEpisodes242Founded5 years ago
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EducationBusinessMarketing

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Latest Episodes

Recorded live at the CCCU International Forum 2026

In this special episode, Zach Coffin sits down with Bart Caylor to dive into the heart of Bart’s brand-new book, Know What You Don't Know. They discuss why marketing literacy is no longer optional f... more

Big News: Bart’s new book “Know What You Don’t Know: What Every Higher Ed Leaders Needs to Understand About Marketing” releases Jan 30th.

On today’s episode we are joined by Keith Ramsdell, the new president of the North American Coalition for Chris... more

Your website is not just a marketing asset, it is the front door to your institution. In this Season 8 premiere, Meaghan Milliorn shares how the University of Arkansas at Little Rock approached a massive website redesign with strategy, accessibility,... more

Season 8 of The Higher Ed Marketer Podcast opens with encouragement for higher ed leaders entering a new year with both opportunity and uncertainty ahead. This season is grounded in the belief that progress does not require a perfect plan, only clari... more

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Recent Guests

Meaghan Milliorn
Senior Director of Web Strategy and Operations at the University of Arkansas at Little Rock
University of Arkansas at Little Rock
Episode: Your Digital Front Door, Aligning Website Redesign With Strategy
Dave Gladson
Associate Vice President for Marketing at Point Loma Nazarene University
Point Loma Nazarene University
Episode: Rethinking Higher Ed Marketing Teams
Sam Choy
Vice President, Chief Marketing and Strategy Officer at Moody Bible Institute
Moody Bible Institute
Episode: Stewarding a Legacy Brand in a Modern Higher Ed Landscape
Erick Klein
Vice President for Enrollment and Marketing
University of Northwestern St. Paul
Episode: Leading Through Systems, Stewardship, and Strategic Alignment
Philip Dearborn
President of the Association of Biblical Higher Ed and host of the Biblical Higher Ed Talk Podcast
Association of Biblical Higher Ed
Episode: 4 Big Things for 2026
Tracey M. Harrison
Vice President of Communication and Brand Marketing at Biola University
Biola University
Episode: Eventful Branding: How to Turn Campus Events into Living Brand Stories
Randy Byers
Vice President of International Affairs and Assistant Professor of Distance Learning
Dallas Baptist University
Episode: Rethinking Global Recruitment: Agility and Authentic AI
Tom Cook
Vice President for Enrollment and Marketing at Emmaus University
Emmaus University
Episode: Small Budgets, Big Impact: Marketing Beyond the Constraints
Dr. John Chopka
Vice President for Enrollment Management and Marketing at Ringling College of Art and Design
Ringling College of Art and Design
Episode: Leading in Niche Institutions: How being unique helps you stand out.

Hosts

Zach Coffin
Vice President for The Higher Ed Marketer, with experience in marketing strategies for educational institutions.
Troy Singer
Host of The Higher Ed Marketer, with a background in marketing for higher education.
Bart Caylor
Co-host of The Higher Ed Marketer Podcast, focused on marketing strategies in the education sector.

Reviews

5.0 out of 5 stars from 65 ratings
  • SO much goodness!!

    As someone that is seasoned in marketing but newer to the higher ed space, I’m AMAZED at the quality of content and the flow of this show. Bart and Troy do a great job as hosts and are able to get to the heart of the most compelling things that people in higher ed need to be aware of to help move their institutions forward.

    Fun to listen to and super actionable!

    Keep up the great work!!

    Apple Podcasts
    5
    rk1977
    United States3 years ago
  • Fantastic resource

    Always learn something.

    Apple Podcasts
    5
    M. Fontaine
    United States3 years ago
  • An terrific auditory marketing resource!

    This team has curated a super podcast filled with beneficial and compelling content. Complimented with knowledgable and charming hosts the podcast shapes up as an excellent listen for any marketers or marketing enthusiasts!

    Apple Podcasts
    5
    CuriousCreative22
    United States4 years ago
  • Good stuff

    It is short but filled with thoughtful content. Guests seem honest and willing to share. Lot’s actionable ideas.

    Apple Podcasts
    5
    riversippi
    United States5 years ago
  • Love the topics

    First three topics have been great and relevant. Love that it’s not over done and drawn out. They get right to the important stuff.

    Apple Podcasts
    5
    ratherbeplaying18
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High quality content and practical advice for higher ed marketers.
Listeners appreciate the focus on current trends and technology in marketing.
Hosts are knowledgeable and engaging, making the episodes enjoyable.
The insights from guests are actionable and beneficial for tackling real challenges.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Your Digital Front Door, Aligning Website Redesign With Strategy
Q: What are some first steps that listeners could take for their website redesign?
Start with content audits on the most visited pages to ensure accuracy and relevance, even without a full redesign budget.
Your Digital Front Door, Aligning Website Redesign With Strategy
Q: What was the biggest surprise or challenge that came up during the redesign?
Unexpected delays and needing buy-in from leadership for continued support were significant challenges.
Your Digital Front Door, Aligning Website Redesign With Strategy
Q: What were some of your guiding principles as you pursued this redesign?
We aligned the website redesign with our new strategic plan and ensured accessibility was a top priority.
What’s Coming in 2026: Bart’s Higher Ed Marketing Predictions (It’s not all AI)
Q: What is the role of brand trust and storytelling in building long-term enrollment success?
Brand trust is crucial for establishing a long-term connection with constituents and ensuring marketing success, as trust builds through consistent engagement.
What’s Coming in 2026: Bart’s Higher Ed Marketing Predictions (It’s not all AI)
Q: What are a couple of the top shifts that you are already seeing movement in that will shape higher education marketing into 2026?
There's a need for curiosity content and embracing the moment with authenticity. Marketing departments have to move fast alongside the changing landscape, particularly with the rise in AI.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Higher Ed Marketer

What is The Higher Ed Marketer about and what kind of topics does it cover?

Focusing on practical advice and insights for marketing professionals in higher education, this podcast explores a multitude of themes including innovative marketing strategies, enrollment management, and the integration of technology within the marketing landscape. Regular discussions with experts highlight trends such as artificial intelligence, branding, and student engagement, making it a valuable resource for those navigating the complexities of marketing in the educational sector. Unique in its approach, the show combines actionable strategies with real-life experiences from successful leaders in the field, providing listeners with the tools they need to elevate their marketing efforts effectively.

Where can I find podcast stats for The Higher Ed Marketer?

Rephonic provides a wide range of podcast stats for The Higher Ed Marketer. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Higher Ed Marketer and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Higher Ed Marketer get?

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What are the audience demographics for The Higher Ed Marketer?

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How many subscribers and views does The Higher Ed Marketer have?

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Which podcasts are similar to The Higher Ed Marketer?

These podcasts share a similar audience with The Higher Ed Marketer:

1. New Heights with Jason & Travis Kelce
2. The Indicator from Planet Money

How many episodes of The Higher Ed Marketer are there?

The Higher Ed Marketer launched 5 years ago and published 242 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Higher Ed Marketer?

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What guests have appeared on The Higher Ed Marketer?

Recent guests on The Higher Ed Marketer include:

1. Meaghan Milliorn
2. Dave Gladson
3. Sam Choy
4. Erick Klein
5. Philip Dearborn
6. Tracey M. Harrison
7. Randy Byers
8. Tom Cook

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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