The Initial
Lucia van den BrinkLucia ran 1000+ A/B tests and worked for 20+ leading brands, together: we learn from mistakes made, the nitty-gritty of how brands started, and their unique perspectives. each episode is a candid convo with the people who build, break, and rebuild: product leaders, experimentation experts, founders, cmo’s, investors, analysts and more we talk about their first experiment, when and how the company ... more
| Publishes | Twice weekly | Episodes | 4 | Founded | 25 days ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
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Latest Episodes
in this episode, Lea Mattern shares hard-won tactics for driving experimentation adoption inside organizations.
Based on her experience at Condor Airlines and German brands she worked with at Konversionskraft, we break down what actually works when... more
In this episode, Alisa Antypova (ex-Preply & ADC Consulting) opens the door to her world of experimentation.
She talks about her start in data science, building Preply’s experimentation platform from the ground up, and how decisions become sharper w... more
In this conversation, Giedrius shares his journey from academia to working on experimentation at Vinted.
He talks about the messiness of testing in a marketplace, where every A/B test affects both sellers and buyers. We discuss why shared metrics ma... more
In this conversation, Kevin Anderson (ex-Vista, ex-ING, now a consultant) shares his journey from web analyst to product manager at VistaPrint, and how he’s experienced experimentation from every angle.
We talk about what it really takes to scale ex... more
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #53 |  Denmark/Business/Marketing |
Apple Podcasts | #187 |  Sweden/Business/Marketing |
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Gender Skew | Location | Interests | |||
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The Initial launched 25 days ago and published 4 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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