The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth

Colin Shaw, Beyond Philosophy LLC

Customer Experience

Online Fraud

Customer Emotions

Market Research

Artificial Intelligence

Fraud Prevention

Business Ethics

Customer Centricity

Apple

Marketing

AI and Customer Experience

Customer Habits

Digital Transactions

Survey Methodology

Customer Research

Yougov

Language

Mental Accounting

Decision Making

Psychology Of Regret

We believe you should laugh and learn! 'The Intuitive Customer' podcast achieves this. Hosted by Colin Shaw, recognized as one of the top 150 business influencers by LinkedIn, where he has over 283,000 followers, and Prof. Ryan Hamilton, Emory University, discusses how you can improve your Customer Experience and gain growth. This review sums up: "The dynamic between the two hosts makes this podca... more

101 ratings

Publishes	Twice monthly	Episodes	417	Founded	8 years ago
Number of Listeners		Categories	BusinessMarketingManagement

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Guests Hosts Reviews Charts Talking Points

Latest Episodes

The New Currency of Customer Experience: 'People Like Me'

Trust in traditional institutions is eroding. As customers lose faith in advertising, government and even online reviews, they're turning to voices that feel most relatable: peers and communities. Edelman's latest Trust Barometer shows the most credi... more

6 Dec 2025 • 33 min

Good Friction, Bad Friction: Why a Little Effort Makes Customers Care

Episode Overview

When everything is one-click easy, do we lose something meaningful? Guest host Dr. Morgan Ward joins Dr. Ryan Hamilton to explore how the right amount of friction in the consumption experience can boost connection, meaning, and lon... more

22 Nov 2025 • 25 min

I Signed a 'Gag Order'. Here's What It Taught Me About Organizations

In this episode, Colin Shaw shares a recent personal experience with a major brand that imposed a 'gag order' (NDA) after a poor service experience — and how this reflects a deeper organizational issue: silos. Together with Professor Ryan Hamilton, C... more

8 Nov 2025 • 27 min

The Thrill of the Chase: Why Anticipation Beats Ownership

Episode Overview

Ever buy something you couldn't wait to get—and then let it sit in the box for days (or weeks)? You're not alone. Guest host Morgan Ward joins Ryan Hamilton to explore why we often love the pursuit of products more than the possess... more

11 Oct 2025 • 25 min

Key Facts

Accepts Guests

Contact Information

Podcast Host

Number of Listeners

Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

A Bit of OptimismSimon Sinek

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HBR IdeaCastHarvard Business Review

Masters of ScaleWaitWhat

Recent Guests

Morgan Ward

Friend and former academic colleague; behavioral science consultant

Episode: The Thrill of the Chase: Why Anticipation Beats Ownership

Devidas Desai

Runs product and design teams at Asapp with over two decades of experience in building innovative solutions between enterprise communication and conversational AI

Asapp

Episode: AI That Listens: Why Real-Time Feedback is the Future of Customer Experience

Kamron Kunce

VP of Marketing and Customer Experience at RJ Young, focusing on customer centric strategies.

RJ Young

Episode: From Legacy to Loyalty: The Practical CX Playbook That Drives a 90 NPS

Ben Shaw

Chief Strategy Officer at Mullen Lowe, an advertising agency

Mullen Lowe

Episode: The Brand Builds The Promise; Customer Experience DOES NOT Deliver! Why?

Frederic Durand

CEO of Diabolocom, a leading provider of cloud-based contact-centric solutions

Diabolocom

Episode: AI Won't Save Your Customer Experience—But This Might...

Gary Keogh

Expert in coaching for psychological safety

GK Executive Coaching

Episode: Silence Is Killing Your Business: The Innovation Cost of Quiet Teams

Tim Waterton

Chief Revenue Officer at HappyOrNot

HappyOrNot

Episode: Discover The Secret of How to Gain Actionable Customer Insights

Dr. Graham Hill

Expert in customer experience and personalization

Episode: Personalization with Graham Hill

Daniel Bisett

Partner at WeRock DM, teaches digital marketing boot camps at the University of Texas McCombs School of Business

WeRock DM

Episode: Is Marketing Ethical? A Deep Dive into Scarcity Tactics and Ethics

Hosts

Colin Shaw

Award-winning influencer and pioneering author, recognized for contributions to customer experience and customer behavior.

Professor Ryan Hamilton

Professor at Emory University specializing in behavioral science and consumer psychology, with a focus on understanding consumer decision-making.

Reviews

4.7 out of 5 stars from 101 ratings

Great podcast on marketing and experience
They do a good job of making me think and making me laugh.
Apple Podcasts
5
Owen from Atlanta
United States3 years ago
Informative CX Podcast. Awesome Hosts Too.
Colin Shaw and Prof Ryan Hamilton know how to do podcasting right. Each show is informative and fun to listen to. If you want to learn how to differentiate your brand through CX, this is a great resource! Also, they provide a wonderful podcast guest experience too. I’ve had the gift of being on the Intuitive Customer. A 5 star experience.
They are walking the talk!
~Stacy Sherman
Apple Podcasts
5
Stacy Sherman-DoingCXRight®‬
United States3 years ago
Top Podcast in Customer Experience
This is really the best podcast on Customer Experience that I know.
Colin and Ryan are great hosts. They discuss relevant topics in a really engaging way.
highly recommended!
Apple Podcasts
5
UgGreg
Switzerland3 years ago
Love listening to these two
Colin and Ryan give helpful insights in a fun way. Love it!
Apple Podcasts
5
ratsofNIMH
United States4 years ago
Great rapport & variety
Stumbled across this podcast after a networking meeting and really enjoyed the structure of the shows, the rapport between the presenters and the variety of topics covered within CX. Thanks for coming with me on my dog walks!
Apple Podcasts
5
abfab_89
United Kingdom4 years ago

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Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the engaging dynamic between the two hosts, often highlighting their unique perspectives and humor.

Listeners note the value in the personal anecdotes shared, which connect well with broader industry themes and foster relatability.

The hosts are recognized for creating an engaging atmosphere that encourages a deeper understanding of customer dynamics.

The content is praised for being both informative and entertaining, providing actionable insights for professionals in marketing and customer experience.

Many reviews commend the podcast for blending academic knowledge with practical applications, making complex topics accessible and enjoyable.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts	#53	Hong Kong/Business/Marketing
Apple Podcasts	#80	Finland/Business/Marketing
Apple Podcasts	#138	Argentina/Business/Marketing
Apple Podcasts	#143	India/Business/Marketing
Apple Podcasts	#165	Ireland/Business/Marketing
Apple Podcasts	#199	Brazil/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

When Rebrands Go Wrong: Lessons for Customer Experience Leaders

Q: What advice would you give teams trying to target a new audience while maintaining their current customer base?

Don't take your current customers for granted; always think about how changes will affect them and aim to improve their experience while pursuing growth.

AI That Listens: Why Real-Time Feedback is the Future of Customer Experience

Q: How do you identify sentiment or intent in customer interactions?

It involves using advanced AI models that analyze the conversation context and previous interactions to assess the customer's mood and motivations accurately.

AI That Listens: Why Real-Time Feedback is the Future of Customer Experience

Q: Why do you think that traditional customer feedback is broken?

Traditional customer feedback is too late for organizations to act on, as it typically relies on customers volunteering their time to fill out surveys after the fact, missing immediate pain points.

Brand Archetypes: Straightjacket or Springboard for CX?

Q: Are archetypes suitable for all brands?

Archetypes are not necessary for any brand but can be potentially useful as they address human needs and desires.

The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things

Q: How should companies think about relationships between customer segments?

Companies need to actively manage the relationships between different customer segments to avoid conflicts and leverage potential growth opportunities.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Intuitive Customer

What is The Intuitive Customer about and what kind of topics does it cover?

Focusing on the intersection between customer experience and business growth, the content provides insights that are both entertaining and educational. The hosts, with their diverse backgrounds in behavioral science and customer relations, tackle various aspects of consumer behavior, psychological influences on buying decisions, and marketing strategies. Topics discussed often include the implications of branding, the effects of AI on customer service, and practical strategies for enhancing customer engagement. This combination of humor and expertise gives listeners access to valuable perspectives on improving their own customer experiences and driving business outcomes.

Uniquely, the dynamic between the hosts encourages an engaging atmosp... more

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Which podcasts are similar to The Intuitive Customer?

These podcasts share a similar audience with The Intuitive Customer:

1. A Bit of Optimism
2. WSJ What’s News
3. Morning Brew Daily
4. HBR IdeaCast
5. Masters of Scale

How many episodes of The Intuitive Customer are there?

The Intuitive Customer launched 8 years ago and published 417 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Intuitive Customer?

Recent guests on The Intuitive Customer include:

1. Morgan Ward
2. Devidas Desai
3. Kamron Kunce
4. Ben Shaw
5. Frederic Durand
6. Gary Keogh
7. Tim Waterton
8. Dr. Graham Hill

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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