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Stacking Growth | The B2B Marketing Podcast

Refine Labs
Demand Generation
B2B Marketing
Lead Generation
Marketing Strategies
Creative Design
Feedback
Refine Labs
Content Strategy
Creative Design Strategy
Hybrid Marketing Attribution
Marketing and Sales Alignment
Finance Alignment
Content Marketing
B2B Buying Behavior
Success Metrics
Pipeline Revenue
Demand Creation
Paid Media Strategy
Demand Capture
Color Psychology

Hosted by Refine Labs, this podcasts is for marketers, by marketers. Whether you're new or seasoned , we want to help you refine your strategies, find meaningful takeaways, and hear real, honest stories of marketers who've been able to make waves for the industry. Combining purposeful tactics and strategies across multiple areas is what it means to Stack Growth - let's help build each other up.

PublishesWeeklyEpisodes258Founded4 years ago
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BusinessMarketing

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Artwork for Stacking Growth

Latest Episodes

Erik Sena, Copy Manager at Refine Labs, shares his creative journey and how AI is reshaping the modern copywriter’s toolkit. This honest and insightful discussion explores the human side of marketing innovation and the future of creative work.Speaker... more

This conversation explores how Refine Labs drives measurable B2B SaaS growth through demand strategy, paid media optimization, creative execution, and AI-era marketing fundamentals. Listeners gain a clear understanding of how modern demand generation... more

This roundtable explores how B2B teams can use modern demand strategies, B2C channels, and incrementality testing to prove true ad impact in 2026. The conversation highlights omni-channel expansion beyond LinkedIn, data-driven measurement, and practi... more

0. Summary

This episode explores how Refine Labs lead designer Monica Beesting navigates creativity, design workflows, and authenticity in the AI era. Listeners gain practical insight into how human-driven creative direction remains essential even as... more

Key Facts

Accepts Guests
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Recent Guests

Keith Putnam-Delaney
CEO of Primer helping B2B companies leverage B2C channels
Primer
Episode: Proving Ad Impact in 2026
Monica Beesting
Lead designer at Refine Labs
Refine Labs
Episode: Being a Designer in the AI Era
Sydney Waterfall
VP of Marketing at Open Brand and an authority on bridging the attribution gap in marketing.
Open Brand
Episode: How to Bridge the Attribution Gap | Sidney Waterfall
Gianna Scorsone
Customer marketing expert and co-founder of Champion
Champion
Episode: Complete Breakdown: Brand. Demand. Expand.
Liam Moroney
CEO of Storybook Marketing
Storybook Marketing
Episode: Why Storytelling is Crucial for Brand Marketing | Liam Moroney
Dale Harrison
Founder and marketing expert with extensive experience in B2B marketing
Episode: Balancing Brand and Performance Marketing
Jason Theroux
Performance Marketing Manager at Refine Labs
Refine Labs
Episode: Sales v Marketing: Stop Fighting for Credit | Jason Theroux
Erik Jacobson
CEO at Hatch
Hatch
Episode: Building an Effective Video First Content Strategy | Erik Jacobson
Steve Voith
VP of Revenue Marketing at Kyriba
Kyriba
Episode: Growing Into A Demand Gen Role | Steve Voith

Hosts

Megan Bowen
CEO of Refine Labs, focused on modernizing B2B marketing practices and strategies.
Matt Sciannella
Co-host discussing marketing strategies, emphasizing innovation in B2B marketing.
Steph Cragnola
Co-host of the podcast, discussing practical marketing tactics and leadership.

Reviews

4.8 out of 5 stars from 68 ratings
  • Invaluable

    I just listened to the Megan Bowen/refine labs podcast. So helpful. Going to

    “The vault” now!! Content is always so valuable. Thank you

    Apple Podcasts
    5
    letitiasf
    United States10 months ago
  • B2B Growth JuJu

    If you’re a B2B leader focused on growth, this is a great place to hone your skills and gain some fresh ideas. Host Steph Crugnola gets out of the way and lets her guests shine and share. She’s keeps things moving and keeps the value up. Good curation of guests, high energy.

    Worth a listen.

    Apple Podcasts
    5
    PeteSteg
    United Statesa year ago
  • One of my favorite marketing podcasts

    I listen to almost every episode and highly recommend it to others!

    Apple Podcasts
    5
    gduncgdunc
    United States3 years ago
  • Stacking Growth podcast is a must-listen for any top marketing leader!

    Stacking Growth podcast is a must-listen for any top marketing leader!

    The stacking Growth podcast is run by leadership individuals from Refine Labs. First, if you are on LinkedIn and you haven’t heard of Chris Walker, Refine Labs, and their team, you must not be very active on LinkedIn. They are disrupting the marketing space in a very positive way, showing how marketing can drive both demand creation and revenue creation too!

    It is so refreshing to hear innovative marketing ideas that they a... more

    Apple Podcasts
    5
    Scott Marker
    United States3 years ago
  • Refine Labs is the 🐐🐐🐐

    Quality insights and always informative! I learn so much from Refine via podcasts and LinkedIn!!

    Apple Podcasts
    5
    Grayson Hogard
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great place to hone your skills and gain fresh ideas.
Must-listen for any top marketing leader!
Content is always so valuable. Thank you!
Valuable insights on modern B2B marketing practices.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How to capture, create, and convert demand in the AI era
Q: What would that plan look like for them now moving forward over the next, say, either quarter, a couple quarters a year?
You need to complete this market of one exercise to describe your perfect customer and then establish a strategic narrative or your differentiated position before defining your go-to-market strategy.
Why Storytelling is Crucial for Brand Marketing | Liam Moroney
Q: What are some tools that you use to help brands focus on the important pieces or to find their story?
Understanding measurement and audience behavior is critical; focus on branded search data as part of measuring brand interest.
Why Storytelling is Crucial for Brand Marketing | Liam Moroney
Q: How do you get those folks to buy in?
It's important to explain why storytelling is essential in marketing, emphasizing that it aids in memory retention and brand recognition.
Measuring Marketing: A Complete Breakdown
Q: How often do you redo this calculation?
Ideally, you do it every sales cycle to re-benchmark yourself.
Measuring Marketing: A Complete Breakdown
Q: How do you let this influence your decision making in terms of what activities to do?
The ROI numbers are what they are, and if you deliver bogus numbers, those numbers are going to be ignored, and someone in finance is going to come up with their own numbers for you instead.

Audience Metrics

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Frequently Asked Questions About Stacking Growth

What is Stacking Growth about and what kind of topics does it cover?

Focused on providing practical guidance and insights, this podcast covers a wide array of topics relevant to marketers operating in the B2B space. Noteworthy discussions revolve around the integration of demand generation strategies, the implications of AI in marketing, and the importance of storytelling and brand strategy. The emphasis on evolving marketing practices amid rapid technological changes positions the podcast as a valuable resource for marketers seeking to enhance their effectiveness and adapt to new market dynamics. Listeners can expect to hear from industry leaders sharing their experiences and strategies, making it a compelling listen for professionals at various stages of their marketing careers.

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Which podcasts are similar to Stacking Growth?

These podcasts share a similar audience with Stacking Growth:

1. GTM Live
2. Marketing Against The Grain
3. The Official SaaStr Podcast: SaaS | Founders | Investors
4. Marketing School - Digital Marketing and Online Marketing Tips
5. The GaryVee Audio Experience

How many episodes of Stacking Growth are there?

Stacking Growth launched 4 years ago and published 258 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Stacking Growth?

Recent guests on Stacking Growth include:

1. Keith Putnam-Delaney
2. Monica Beesting
3. Sydney Waterfall
4. Gianna Scorsone
5. Liam Moroney
6. Dale Harrison
7. Jason Theroux
8. Erik Jacobson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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