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The Media Leader Podcast

The Media Leader
Radio
Audience Targeting
Meta
Agency Remuneration
Brand Safety
Global
Digital Marketing
Business Performance
Lantern
Media Industry
Programmatic Advertising
Retail Media
TV Advertising
Managers Mindsets
Mental Health
Middle Managers
Heineken
Natwest Group
Media Agency Initiative
Media Agencies

The Media Leader is the leading source of analysis, data, opinion and trends in commercial media and advertising.

Hosted by senior reporter Jack Benjamin, we speak to senior industry leaders and rising stars about the key challenges media faces as part of our mission to stand up for courage, inclusion and excellence in media.

Find out more at uk.themedialeader.com and subscribe to our daily newsle... more

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Artwork for The Media Leader Podcast

Latest Episodes

It’s the most wonderful time of the year. Yes, yes, it’s the holiday season and we’re just days away from Christmas. But it’s also the global adspend report season. Business leaders are getting a holistic look at how the total ad market performed in ... more

This episode was produced in partnership with Roku.

It's been a busy past few months for Roku: in the US, it launched a new low-cost subscription service, Howdy, which aims to be supplementary to the likes of Netflix and Disney+; in the UK, Roku lau... more

This episode was produced in partnership with The Guardian.

Each year, The Guardian’s advertising team delivers a research project cheekily called Shift Happens.

Blending survey data with first-party data, the study aims to unpack longer-term cultu... more

Last December, Phil Smith, the director-general of Isba (the trade body for advertisers), announced he would be stepping down after eight years.

Succeeding him is Simon Michaelides, who most recently worked as the interim chief customer officer of G... more

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Recent Guests

Niel Bornman
CEO of Publicis Media Connected UK
Publicis Groupe
Episode: The strategy behind Publicis Groupe's landmark year — with Niel Bornman
Tom Price
Content Distribution Director at Roku
Roku
Episode: How Roku is piecing a fragmented TV landscape back together — with Tom Price
Michael Brown
UK and EMEA head of research and insight, and a senior managing partner at IPG Media Brands
IPG Mediabrands
Episode: Why there is a 'human premium' in consumer research — with IPG Mediabrands' Michael Brown
Annabel McCaffrey
Leads the advice line team for NABS, the ad industry's well-being charity.
NABS
Episode: Ask Nabs Anything: Handling redundancy, rejection and mental health — with Nabs' Annabel McCaffrey
Lea Karam
Behavioral scientist and founder of Mindscope
Mindscope
Episode: How opaque algorithms are influencing communication — with Lea Karam and Patrick Fagan
Patrick Fagan
Behavioral scientist and consultant for brands and political campaigns
Episode: How opaque algorithms are influencing communication — with Lea Karam and Patrick Fagan
Denise Turner
New research director for IPA with over three decades in media research
IPA
Episode: Measurement can't be an afterthought — with IPA's Denise Turner
Pippa Scaife
Sky's Director of Digital Advertising
Sky
Episode: Why sport is every brand's playing field — with Sky's Pippa Scaife and Dan Cohen
Dan Cohen
Sky Media's Director of Transformation
Sky Media
Episode: Why sport is every brand's playing field — with Sky's Pippa Scaife and Dan Cohen

Host

Jack Benjamin
Host and Senior Reporter

Reviews

5.0 out of 5 stars from 10 ratings
  • Finally, a B2B podcast with some attitude

    Really appreciate the editor has a strong opinion and the interviews are great. A lot interesting people are interviewed that I don’t normally see on LinkedIn. News roundup is quick and to the point, wish more podcasts about work we like this.

    Apple Podcasts
    5
    RoZee84
    United Kingdom2 years ago
  • One of my favourite podcasts!

    I find each episode so informative. Particularly enjoy Jack’s interviews and lines of questioning with v interesting guests who I’ve not encountered elsewhere

    Apple Podcasts
    5
    NK8989
    United Kingdom2 years ago
  • UK Media’s Leading podcast

    A must if you work in Commercial Media or advertising in the UK, USA (or further afield)

    Apple Podcasts
    5
    Drafter 66
    United Kingdom3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many find the content to be informative and valuable, indicating a positive reception overall.
The interviews with industry leaders are highlighted for their depth and relevance to modern challenges.
Listeners appreciate the podcast's insightful and strong opinions on current media issues.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Epic conversation with Pete Robins: The fifth age of media
Q: Can media planning still be interesting when increasingly those are the only games in town?
Yes, it's the age of the media planner, and the best planners ask the best questions.
Epic conversation with Pete Robins: The fifth age of media
Q: What does that mean when it says you're doing something new in media planning?
It's about launching a new agency, focused on the range of opportunities existing in the market.
Are middle managers being set up for success? With Nabs' Sue Todd
Q: What advice would you give to a newly minted middle manager feeling overwhelmed?
Use Nabs' advice line as a sounding board for concerns and focus on taking time to check in with your team and oneself.
How should brands navigate AI search? With Havas Media Network's Paul Bland
Q: What does it mean for trust more generally?
Bland believes that AI platforms will build trust by surfacing useful, authoritative content, and brands should focus on providing truthful signals to influence how their content is perceived.
How should brands navigate AI search? With Havas Media Network's Paul Bland
Q: Can you talk to me about some of the core functionalities of the new tool?
Brand Insights AI unlocks visibility for brands, allowing them to compare against competitors, analyze market contexts, and identify content gaps across multiple AI platforms.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Media Leader Podcast

What is The Media Leader Podcast about and what kind of topics does it cover?

Aiming to provide insightful analysis on commercial media and advertising, this podcast features discussions with industry leaders and emerging talents who share their perspectives on contemporary challenges and innovations within the field. Topics frequently revolve around brand strategy, audience engagement, emerging technologies, and ethical considerations in advertising practices, making it particularly valuable for professionals in marketing, media planning, and brand management. Listeners can expect a mix of expert opinions, case studies, and actionable insights that foster a deeper understanding of the evolving media landscape. Unique to this series is its commitment to advancing courage, inclusion, and excellence within the industry... more

Where can I find podcast stats for The Media Leader Podcast?

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How many listeners does The Media Leader Podcast get?

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How many subscribers and views does The Media Leader Podcast have?

To see how many followers or subscribers The Media Leader Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Media Leader Podcast?

These podcasts share a similar audience with The Media Leader Podcast:

1. Uncensored CMO
2. Nudge
3. Football Weekly
4. The News Agents
5. The Campaign Podcast

How many episodes of The Media Leader Podcast are there?

The Media Leader Podcast launched 3 years ago and published 206 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Media Leader Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Media Leader Podcast?

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What guests have appeared on The Media Leader Podcast?

Recent guests on The Media Leader Podcast include:

1. Niel Bornman
2. Tom Price
3. Michael Brown
4. Annabel McCaffrey
5. Lea Karam
6. Patrick Fagan
7. Denise Turner
8. Pippa Scaife

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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