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The MM+M Podcast

The MM+M Podcast
Healthcare Marketing
Alzheimer's Disease
Caregivers
Healthcare System
Inflation Reduction Act
Financial Burden
Family Dynamics
Growth Culture
Medical Marketing
Digital Pharma East
Media Strategy
Brand Awareness
HCP and DTC Marketing Synchronization
GE Healthcare
Agency Partnerships
Type 1 Diabetes
Medicare
Data Privacy
Personalization
KPI Alignment

MM+M editors Jameson Fleming, Jack O'Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

PublishesTwice weeklyEpisodes675Founded7 years ago
Number of ListenersCategories
BusinessMarketing

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Latest Episodes

Millions of Americans know what it’s like to live with inflammatory skin conditions – including Stella McDermott, the daughter of actress and author Tori Spelling.

Earlier this fall, Tori spoke with People magazine about her own episodic eczema flar... more

As AI becomes core to life sciences marketing, audience intelligence is evolving — quickly. This conversation unpacks what’s working, what’s being overlooked and what’s next for HCP and patient insights. Check us out at: mmm-online.com Follow us: You... more

How do you measure a year? 

Nearly one year after it was first announced, the Omnicom-IPG megamerger has finally closed. 

We already know of some of the changes at the leadership level – namely the appointment of Dana Maiman as CEO of the new Omnic... more

Hosted by MM+M, this episode brings together Cathy Eschenbach, SVP, group account director of Genicos, powered by Syneos Health, and John Kirk, SVP, group creative director of Genicos, powered by Syneos Health, for a conversation about the agency’s n... more

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Recent Guests

Frank Watanabe
CEO of Arcutis Biotherapeutics
Arcutis Biotherapeutics
Episode: Why Tori Spelling is raising awareness of inflammatory skin conditions
Dr. Sarah Matt
A healthcare strategist and former surgeon with extensive experience in health technology consulting and investing.
Health Technology Consultant
Episode: One year since the UnitedHealthcare CEO killing – how it changed health brands' messaging
Cathy Eschenbach
SVP and Group Account Director of Genicos, powered by Syneos Health
Genicos
Episode: It’s GO Time: Turning science into momentum, a podcast sponsored by Genicos
John Kirk
SVP and Group Creative Director of Genicos
Genicos
Episode: It’s GO Time: Turning science into momentum, a podcast sponsored by Genicos
Justin Thomas-Copeland
CEO of 4As
4As
Episode: 4A’s CEO Justin Thomas-Copeland thinks digital marketing can reimagine healthcare
Kelly Kavanagh
Senior Director of Integrated Marketing and Media at Haleon
Haleon
Episode: Healthcare is being transformed by AI, whether you like it or not
Chris Wiggins
Chief Data Scientist at The New York Times
The New York Times
Episode: Healthcare is being transformed by AI, whether you like it or not
Curtis Sparrer
Principal and Co-founder of Bospar PR
Bospar PR
Episode: AI and GLP-1s: An update on the forces reshaping medical marketing
Nick Dutnall
Managing Partner at BBD Perfect Storm Health
BBD Perfect Storm Health
Episode: Movember is here but brands still need to do more for men’s health

Hosts

Jack O'Brien
Managing Editor at MM&M
Heerea Rikhraj
Co-host of the podcast and involved in various editorial activities at MM&M
Lecia Bushak
Pharma Editor at MM&M

Reviews

4.5 out of 5 stars from 16 ratings
  • A total gem!

    Marc and Larry are a great hosts. This podcasts is very insightful and I'm learning a lot with healthcare marketing world! Looking forward for more episodes!

    Apple Podcasts
    5
    Retchelle_Platforce
    Philippines3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners describe the content as insightful and relevant, particularly appreciating the depth of expert discussions in the healthcare marketing sector. Many express eagerness for future episodes, highlighting the podcast's educational value and engagement with current industry trends. The combination of expert insights and lively conversation is frequently noted as a strong point.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#173
Ireland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Beyond the algorithm: What AI-powered audience intelligence really means in 2026, a podcast sponsored by Inizio Evoke
Q: Where do you see audience intelligence for these life sciences companies going in the next three years?
We'll see large language models in AI continue to evolve, focusing on data sets that are pushed into LLMs to optimize outputs, which will become crucial for success in audience intelligence.
Beyond the algorithm: What AI-powered audience intelligence really means in 2026, a podcast sponsored by Inizio Evoke
Q: Jamie, why don't you start us off, AI is becoming so paramount to life science company marketers. What's going well, and what do you think is kind of being lost in the shuffle as it relates to audience intelligence?
Life science companies understand the importance of AI and large language models, but they've skipped focusing on quality datasets, leading to narrow analyses and underwhelming outputs.
Why Tori Spelling is raising awareness of inflammatory skin conditions
Q: What do you see in terms of emerging pharma marketing trends?
We're seeing a shift towards social media and authentic storytelling, moving away from traditional pharma ads.
Why Tori Spelling is raising awareness of inflammatory skin conditions
Q: Can you talk a little bit about how the campaign came to be and what was the inspiration behind it?
The Free to Be Me campaign aims to raise awareness of inflammatory skin diseases and the burdens they create on patients and caregivers.
One year since the UnitedHealthcare CEO killing – how it changed health brands' messaging
Q: Are there any examples where technology has been implemented really well or very poorly in healthcare?
A typical example of poor implementation is electronic medical records which many providers dislike because they were not designed with their input.

Audience Metrics

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Frequently Asked Questions About The MM+M Podcast

What is The MM+M Podcast about and what kind of topics does it cover?

Focused on the intersection of healthcare and marketing, the content covers a wide range of topics from innovative technologies like artificial intelligence to critical current events affecting the industry. Episodes feature expert insights and discussions on pressing issues such as patient engagement, regulatory changes, and the evolving landscape of healthcare marketing strategies. The show provides a platform for thought leaders and industry professionals to share their experiences and offer practical advice, making it an essential resource for anyone looking to navigate the complexities of healthcare marketing.

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These podcasts share a similar audience with The MM+M Podcast:

1. Morning Wire
2. The Daily
3. The Journal.
4. Pivot
5. The Headlines

How many episodes of The MM+M Podcast are there?

The MM+M Podcast launched 7 years ago and published 675 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The MM+M Podcast?

Recent guests on The MM+M Podcast include:

1. Frank Watanabe
2. Dr. Sarah Matt
3. Cathy Eschenbach
4. John Kirk
5. Justin Thomas-Copeland
6. Kelly Kavanagh
7. Chris Wiggins
8. Curtis Sparrer

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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