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Artwork for The Search Session

The Search Session

Advanced Web Ranking
SEO
Google
Artificial Intelligence
Digital Marketing
Search Behavior
Content Creation
Zero-Click Marketing
Content Marketing
AI In Marketing
Brand Marketing
Audience Research
Technical SEO
Cognitive Bias
User Trust
E-Commerce
Local Search
Tiktok
AI In SEO
Conversion Optimization
Social Media

Join international SEO consultant Gianluca Fiorelli as he explores the dynamic world of SEO. In each episode, industry leaders share insights and strategies to help in-house SEOs, agency professionals, and consultants tackle the evolving search landscape.

PublishesWeeklyEpisodes42Founded10 months ago
Number of ListenersCategories
BusinessMarketing

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Artwork for The Search Session

Latest Episodes

What if everything you think you know about SEO in the AI era is only half the story?

In this episode of The Search Session, Gianluca Fiorelli sits down with international SEO consultant, speaker, and trainer Dawn Anderson to unpack the myths, hype... more

YouTube

What if the future of ranking comes down to authenticity, reputation, and smart testing?

In this episode of The Search Session, Gianluca Fiorelli sits down with Cyrus Shepard—SEO consultant, online marketer, and founder of Zyppy SEO—to decode what G... more

YouTube

What happens when SEO, PPC, analytics, and AI finally speak the same language?

In this episode, Gianluca Fiorelli interviews Arnout Hellemans, a consultant known for blending data, advertising, and search strategy into one no-nonsense approach to di... more

YouTube

What happens when real-world SEO meets real-world AI?

In this episode, Gianluca Fiorelli sits down with Sophie Brannon, SEO specialist and Co-Founder & Director of StudioHawk US, to explore how AI is transforming search—without the hype and without... more

YouTube

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Recent Guests

Cyrus Shepard
Owner and founder of Zyppy SEO Consulting, former Chief SEO Strategist at Moz
Zyppy SEO Consulting
Episode: Decoding Google’s Updates: What Truly Drives Visibility Today | Cyrus Shepard
Arnout Hellemans
Freelance SEO, PPC, and analytics consultant
Episode: Rethinking Measurement: Smarter Data, Attribution, and AI | Arnout Hellemans
Sophie Brannon
Founder and CEO of Maro Digital and Director of StudioHawk US
Maro Digital, StudioHawk US
Episode: Beyond the AI Hype: How SEOs Can Lead Through Change | Sophie Brannon
Ivano Di Biasi
CEO and Project Manager of SEOZoom
SEOZoom
Episode: Understanding AI-Powered Search – Global Lessons from Italy | Ivano Di Biasi
MJ Cachón
Founder and CEO of Agency Laika
Agency Laika
Episode: Staying Grounded in an AI-Driven SEO World | MJ Cachón
Marco Loguercio
E-business and e-commerce advisor for P2C and DTC brands, formerly owner of a famous Italian SEO agency, Find.
P2C company and DTC brands
Episode: E-Commerce in the Age of AI and Omnichannel Search | Marco Loguercio
Tom Critchlow
Executive Vice President of Audient's Growth at Raptive and independent strategy consultant, with experience at Moz and Google.
Raptive
Episode: Leveling Up SEO for the AI Era |Tom Critchlow
Martin MacDonald
Enterprise SEO specialist with extensive experience in product-led SEO and digital growth.
Episode: Enterprise SEO in the Age of LLMs: Testing What Matters Now | Martin MacDonald
Joanna Lord
Global brand leader and CMO with extensive experience in brand strategy and marketing.
Episode: Building Resonant Brands with AI | Joanna Lord

Host

Gianluca Fiorelli
International SEO consultant hosting discussions with industry leaders about strategic approaches to navigating the evolving SEO landscape.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#62
Finland/Business/Marketing
Apple Podcasts
#247
Sweden/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Decoding Google’s Updates: What Truly Drives Visibility Today | Cyrus Shepard
Q: How much did you learn from testing?
Testing is essential for SEO to understand what works, especially when experimenting with different strategies.
Understanding AI-Powered Search – Global Lessons from Italy | Ivano Di Biasi
Q: How SEO is treating you lately?
SEO in Italy is facing challenges due to AI tools affecting traffic metrics, particularly with the launch of AI Overview.
Building Resonant Brands with AI | Joanna Lord
Q: What is the most common misunderstanding that you see companies have about implementing AI in their working cycle?
Many companies mistakenly view AI solely as an efficiency tool rather than a transformative element for their marketing strategy.
Enterprise SEO in the Age of LLMs: Testing What Matters Now | Martin MacDonald
Q: What has been the impact of AI search in their priorities?
He noted that enterprises have become surprisingly reactive and engaged with AI search advancements, showing a level of interest he hasn't seen in years.
Enterprise SEO in the Age of LLMs: Testing What Matters Now | Martin MacDonald
Q: How more mature are enterprise companies in everything related to search?
Martin noted that enterprise websites are not necessarily more sophisticated in SEO but face unique challenges due to their scale.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Search Session

What is The Search Session about and what kind of topics does it cover?

Focused on the transformative landscape of SEO, this podcast brings together industry leaders who share valuable insights and strategies tailored for in-house and agency professionals. Each episode addresses the latest trends, technologies, and challenges in SEO, emphasizing the crucial role of adaptation in a rapidly evolving environment. Notable topics include the impact of AI on search strategies, the importance of brand authority, and the need for creativity in content marketing. The conversations foster a communal understanding of how to thrive amidst significant changes in search algorithms and consumer behavior, making it a vital resource for those involved in digital marketing and SEO.

Where can I find podcast stats for The Search Session?

Rephonic provides a wide range of podcast stats for The Search Session. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Search Session and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Search Session get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Search Session, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Search Session?

Rephonic provides comprehensive predictive audience data for The Search Session, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Search Session have?

To see how many followers or subscribers The Search Session has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Search Session?

These podcasts share a similar audience with The Search Session:

1. EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer
2. Ahrefs Podcast
3. Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!
4. The Ezra Klein Show

How many episodes of The Search Session are there?

The Search Session launched 10 months ago and published 42 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Search Session?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Search Session?

Rephonic pulls ratings and reviews for The Search Session from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Search Session?

Rephonic provides full transcripts for episodes of The Search Session. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Search Session?

Recent guests on The Search Session include:

1. Cyrus Shepard
2. Arnout Hellemans
3. Sophie Brannon
4. Ivano Di Biasi
5. MJ Cachón
6. Marco Loguercio
7. Tom Critchlow
8. Martin MacDonald

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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