The Shift - A DemandFarm Original on Digital Key Account Management
DemandFarmThe Shift is a regular podcast series produced by DemandFarm that brings strategic sales and account management leaders from global companies, as guests, to share their stories & experiences about the transition to digital Key Account Management. Increasingly, as customers prefer their B2B Sales interactions to remain virtual, Key Account Management has also shifted towards a virtual direction whe... more
| Publishes | Monthly | Episodes | 13 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Categories | ManagementBusinessMarketing | ||||
Listen to this Podcast
Latest Episodes
Marketing to everybody is like marketing to nobody. The first step in ABM is identifying your ideal customer profile.” – Ankit Sharma.
In episode 13 of the Shift podcast, Dr. Karthik Nagendra, CMO at DemandFarm, interviews Ankit Sharma, VP Marketing... more
In episode 12 of the Shift podcast, join Dr. Karthik Nagendra, CMO at DemandFarm, and Peter Hanford, Group Director of Digital Growth at Ebiquity Plc, as they explore how organizations can thrive in today's ever-changing business landscape by embraci... more
In episode 11 of the Shift podcast, Dr. Karthik Nagendra, CMO at DemandFarm, interviews Julie Lentz, Head of Retail Industry Media Sales for Google.
Learn how organizations can develop a digital-first approach to sales that not only engages customers... more
Have you wondered how to engage specific high-value accounts effectively?
In episode 10 of the Shift podcast, Dr. Karthik Nagendra, CMO at Demand Farm, interviews Tejas Arur, Business Communication & Customer Engagement Strategist at Axtria Inc., abo... more
Maximizing Customer Retention with Key Account Management
Looking for valuable insights into growing your existing customer base?
The Shift Podcast has got you covered!
In episode #9 of The Shift Podcast Dr. Karthik Nagendra speaks to Sherrod Patch... more
Digital transformation has become an essential element for businesses to remain competitive in today's ever-changing business landscape. It has provided many benefits, including increased productivity, improved customer satisfaction, and enhanced sal... more
The ability of a company to effectively manage and grow their strategic accounts directly impacts revenue generated from high-value customers. How does one manage key accounts and set up successful key account management processes?
In episode #7 of ... more
At a time when the global economy is expanding at a slow pace and financial conditions are tightening, B2B selling has turned almost completely digital. How does one navigate such a time of economic uncertainty?
In the sixth episode of The Shift Po... more
Key Facts
Reviews
- Insightful Podcast for Account Management
This is one unique podcast which share such insights into Digital Account Planning & Management
Apple Podcasts5Robin_0909
United States3 years ago - Fantastic conversations
This podcast offers a lot of great insights and modern approaches for leaders. I highly recommend.
Apple Podcasts5FixyourgamePleaseUnited States3 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #122 |  Japan/Business/Management |
Top Management Podcasts
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Frequently Asked Questions About The Shift
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How many episodes of The Shift are there?
The Shift launched 3 years ago and published 13 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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