
More than two decades ago, Tom Greenwald Co-Founded SpotCo, one of the leading Broadway advertising and marketing agencies, and kicked off a decades long career in theater marketing. Today, he’s taking you behind the curtain in the “The Show Must Go On Sale.” Featuring past collaborators, producers, marketers, and friends, hear first hand what it takes to sell a show. In a world where word of mout... more
| Publishes | Twice monthly | Episodes | 9 | Founded | 4 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingPerforming ArtsArts | |||

There’s no marketing challenge too big, plot too timely, or artists too iconic for an Eva Price project. This week she sits down with SpotCo Co-Founder Tom Greenwald to talk messaging Jukebox musicals (Tina, & Juliet, Jagged Little Pill), shows reima... more
He’s produced some of New York's biggest hit musicals including JUST IN TIME, HADESTOWN, and LITTLE SHOP OF HORRORS, powerful plays like THE INHERITANCE and THE PIANO LESSON, and movies including 2025’s KISS OF THE SPIDERWOMAN.
Now, he’s unpacking h... more
Producer, Executive Director, Lawyer, and now podcast guest! For the past decade, Rashad V. Chambers has been producing new and exciting works on stage. Now he sits down with SpotCo Co-Founder Tom Greenwald to talk about his hit Broadway runs with FA... more
One of the new guard Broadway Producers, Rachel Sussman is championing shows that challenge audiences. Her roster includes political hits “What The Constitution Means To Me,” “Suffs,” and this season's “Liberation,” shows that break the form, includi... more
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How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #221 |
Listeners, social reach, demographics and more for this podcast.
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The Show Must Go On Sale! launched 4 months ago and published 9 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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