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The Small Group Gym Pod

Stuart Aitken
Small Group Personal Training
Personal Training
Gym Ownership
Marketing Strategies
Retention Strategies
Community Engagement
Gym Culture
Her Strength
Community Building
Community Events
Onboarding Process
Client Retention
Fitness Community
Intent 91
Pregnifit
Running a Gym
Lead Generation
Cancellation Policy
Referrals
Pricing Strategy

The podcast where gym owners who mainly run a small-group personal training model share their stories, struggles, and strategies so you don’t have to figure it out alone.

PublishesWeeklyEpisodes18Founded4 months ago
Number of ListenersCategories
EducationHealth & Fitness

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Artwork for The Small Group Gym Pod

Latest Episodes

Tony Cottenden went from prison officer to running personal training sessions in a garden shed — and eventually opening a shopfront small-group training gym. In this episode, Tony breaks down the real pros and cons of “going bigger,” why gym ownershi... more

In this episode, I sit down with Jerome Bolze, owner of Madison’s in Haywards Heath – a 400-member, premium small-group gym charging around £900 for its front-end trial.

We get into why Madison’s obsesses over tiny details most gyms ignore, how Jero... more

In this episode, John Clark (@The Bending Barbell) breaks down how he went from 5 to 180+ online clients in 18 months – and why there’s no single “best” business model for coaches.

We dig into his Time/Fun/Money framework, what local small-group gy... more

In this episode, I break down one of the most underused growth tools for small-group gyms: running simple in-person seminars for your members and local community.

You’ll learn:

* Why a 45–60 minute workshop positions you as the local expert

* Ho... more

Owning one successful small-group gym is hard enough. Growing to three sites, serving an average age of 50–60, and still obsessing over experience?

That’s what Aaron Swales has done with The Confidence Coach in the North East of England.

In this ep... more

[This episode is a recording of an interview I recorded for my PT mentoring group. If you're an SG gym owner, you'll still get a lot from this, but most of the lessons are applied more to the PT/ coach than they are to the gym owner.]

After 28 years... more

Tim Reid of ETC Fitness, a medium-sized group fitness studio (12:1) in Northampton joins Stuart to share how he built one of the most culture-driven gyms in the UK.

They discuss his model and the economics of it, the power of client recognition and ... more

Twelve years in, Ian Stevenson has nearly quit the gym-ownership game plenty of times, but he's now got it to a point where it runs without him.

In this episode, we dig into how he's done it and a few of the key changes he's made + lessons he's lear... more

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Recent Guests

Tim Reid
Owner of ETC, a gym focused on building community and culture
ETC
Episode: #13 How Tim Reid Turned Tequila Shots Into a Retention Strategy
George Branford
Owner of Intent 91, a personal training gym
Intent 91
Episode: #2 How This Gym Owner Perfected the 150-Member Model.

Host

Stuart Aitken
The host discussing initiatives for small-group gyms, sharing insights from gym owners and industry experts.

Top Health & Fitness Podcasts

Talking Points

Recent interactions between the hosts and their guests.

#18 Inside Madison’s: Building a Premium Small-Group Gym (w/ Jerome Bolze)
Q: What will you do differently based on some of the experiences you've had?
Focus more on behaviors and attitudes rather than just tools, tactics, and techniques related to running the gym.
#18 Inside Madison’s: Building a Premium Small-Group Gym (w/ Jerome Bolze)
Q: How do you ensure that the small details are still being paid attention to?
By participating as a customer in sessions regularly and having a team that shares the values of maintaining high standards.
#1: How Mike MacDonald built a 200-member SGPT gym that’s lasted 10 years.
Q: How do you get client leads?
85% of leads come through Meta ads, and we're also looking at improving email marketing.
#1: How Mike MacDonald built a 200-member SGPT gym that’s lasted 10 years.
Q: What is your front end offer? What does it include and what's the cost?
It's still a 30 day trial and we've recently increased the price to £229. The offer includes 12 personal training sessions for the price of eight during the trial.
#11 Why Now is an Amazing Time to Open a Gym (w/ Mark Fisher)
Q: Would your advice for somebody thinking of stepping into gym ownership be to start small?
Typically, yes. Starting small allows for manageable risks and provides room for growth.

Audience Metrics

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Listeners per Episode
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Frequently Asked Questions About The Small Group Gym Pod

What is The Small Group Gym Pod about and what kind of topics does it cover?

Focusing on the small-group personal training model in the fitness industry, episodes usually feature gym owners sharing their journeys, challenges, and innovative strategies that underscore the importance of community engagement and personalized service. Key discussions include topics like member retention strategies, effective marketing techniques, the balance between client relationships and business goals, and unique approaches to structuring gym environments that foster inclusivity. The podcast often explores how owners can adapt their offerings based on demographic nuances, such as catering specifically to women or older clients. It likely serves as a valuable resource for those involved in or looking to enter the fitness sector, prov... more

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Which podcasts are similar to The Small Group Gym Pod?

These podcasts share a similar audience with The Small Group Gym Pod:

1. SGPT Marketing
2. The Fitness Marketing Agency Podcast
3. The Diary Of A CEO with Steven Bartlett
4. Gym Business - Business for Unicorns Podcast
5. Applied Fitness Mentoring

How many episodes of The Small Group Gym Pod are there?

The Small Group Gym Pod launched 4 months ago and published 18 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Small Group Gym Pod?

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What guests have appeared on The Small Group Gym Pod?

Recent guests on The Small Group Gym Pod include:

1. Tim Reid
2. George Branford

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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