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The Startup CPG Podcast

Startup CPG
Consumer Packaged Goods
Expo West
Food Service
Chlorophyll Water
Litigation
Amazon
Food Labeling
Entrepreneurship
Americans With Disabilities Act
Consumer Protection
Unite Foods
Fishwife
Sustainability
Startup CPG
False Advertising
Creative Alignments
Regenerative Agriculture
Networking
Plant-Based Products
Craft Beer

The top CPG podcast in the world, highlighting stories from founders, buyer spotlights, highly practical industry insights - all to give you a better chance at success.

PublishesDailyEpisodes356Founded6 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for The Startup CPG Podcast

Latest Episodes

In this episode of the Startup CPG Podcast, host Daniel Scharff sits down with the Hungryroot team for an exclusive inside look at how the fast-growing food tech platform curates products, personalizes grocery shopping through its innovative Smart Ca... more

In this episode of the Startup CPG Podcast, host Hannah Dittman sits down with Karl Franz Williams, founder of Uncle Waithley's—a small-batch, real-ingredient Caribbean-inspired ginger beer redefining what a classic mixer can be. Karl shares his uniq... more

In this episode of the Startup CPG Podcast, Caitlin Bricker sits down with Erica Groussman, founder of Trubar—a vegan protein bar brand in nearly 25,000 retail locations doing close to $100 million in gross revenue. Erica shares her journey from goin... more

In this episode of the Startup CPG Podcast, host Daniel Scharff moderates a friendly debate between two ecommerce experts: Rugved Nakadi from Daybreak Agency (Amazon specialists) and Kevin Gawronski from Gawronski Media (DTC paid media). The conversa... more

Key Facts

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Recent Guests

Karl Franz Williams
Founder of Uncle Waithleys, a small batch real ingredient Caribbean-inspired ginger beer
Uncle Waithleys
Episode: The Founder Fundraising Journey: Karl Franz Williams, Founder of Uncle Waithleys
Erica Groussman
Founder of Trubar, a vegan protein bar company
Trubar
Episode: Founder Feature: Erica Groussman of Trubar
Jaxon Stuart
CPG investor at Spacestation Investments, blends operator, finance, and venture experience.
Spacestation Investments
Episode: Investor Spotlight: Jaxon Stuart, Spacestation Investments
Linda Xu
Founder of Huā Wellness, focused on natural stress relief products
Huā Wellness
Episode: Founder Feature: Linda Xu of Huā Wellness
Alex Malamatinas
Founder and managing partner of Melitas Ventures
Melitas Ventures
Episode: Investor Spotlight: Alex Malamatinas of Melitas Ventures
Ashley Waldman
Founder of Jubilee's, a brand making a super milk for kids with no added sugar and secret vegetables.
Jubilee's
Episode: #223 - Startup CPG Innovation Sections at UNFI Selling Shows ft. Jubilee’s and Loopini Pizza
Aaron Garcia
Partner from Main Post Partners
Main Post Partners
Episode: Late Stage Insights For Early Brands to Learn From: Aaron Garcia, Main Post Partners
Brooke Gil
Category Manager at Whole Foods Market, overseeing pastas, pasta sauces, oils, and vinegars
Whole Foods Market
Episode: #222 - Buyer Spotlight: Pastas, Pasta Sauces, Oils, and Vinegars, with Brooke Gil of Whole Foods Market
Elan Halpern
Co-founder of Sourmilk and an advocate for gut health through yogurt
Sourmilk
Episode: Founder Feature: Elan Halpern & Kiki Couchman of Sourmilk

Hosts

Daniel
Host of the Startup CPG Podcast
Caitlin Bricker
Editor at Startup CPG

Reviews

5.0 out of 5 stars from 879 ratings
  • Investor Spotlights

    Great!! Every Episode!

    Apple Podcasts
    5
    I Love Camelina
    United States17 days ago
  • Best CPG podcast ever

    I love every episode such depth of education and variety.

    Apple Podcasts
    5
    Crystal4Beam
    United Statesa month ago
  • Always incredibly informative!!

    Great real talk about a wide variety of topics from true experts in the industry! Cassandra, cofounder Kelsi‘s brownie batter bites (shelfie finalist!)

    Apple Podcasts
    5
    Cassandrasf
    United States3 months ago
  • Great REAL education for new CPG Entrepreneurs

    Very informative interviews with real life scenarios that can help any new CPG brand navigate the waters a little easier. A must listen. Thanks!

    Apple Podcasts
    5
    KrackCorn Popcorn
    United States4 months ago
  • Great founder community resource

    Startup CPG is a beneficial founder community resource for shared gain and efficient access to CPG specialists. Follow!

    Apple Podcasts
    5
    founder exec
    United States4 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Engaging content that addresses real industry challenges.
Highlighting community support for emerging brands.
Offers invaluable insights for CPG founders and teams.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Founder Fundraising Journey: Karl Franz Williams, Founder of Uncle Waithleys
Q: How do I go about getting a warm intro?
Karl advises on the importance of networking and being open to conversations to find points of connection.
The Founder Fundraising Journey: Karl Franz Williams, Founder of Uncle Waithleys
Q: What has the capitalization and fundraising process and journey for your company from inception to now been like?
Karl discusses the challenges of raising growth capital and the need to understand retail dynamics to ensure product traction.
#226 - Hungryroot 101: Launch Your Brand & Master Smart Cart Shopping
Q: How do you assess new products for your assortment?
We evaluate based on consumer feedback, sales data, and the unique value they bring to customers.
#226 - Hungryroot 101: Launch Your Brand & Master Smart Cart Shopping
Q: What differentiates you from other grocery platforms?
Our Smart Cart technology reduces cognitive load for grocery shopping by pre-filling your cart based on preferences.
Founder Feature: Erica Groussman of Trubar
Q: What has your journey as a female entrepreneur looked like?
It involves being strong but feminine, staying direct and charismatic to connect better.

Audience Metrics

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Listeners per Episode
Gender Skew
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Frequently Asked Questions About The Startup CPG Podcast

What is The Startup CPG Podcast about and what kind of topics does it cover?

Focusing on the dynamic world of consumer packaged goods (CPG), this podcast features engaging narratives and practical insights from industry founders and experts. Regularly emphasizing the challenges of launching and scaling CPG brands, it covers essential topics like fundraising, operational strategies, branding, and market trends. Unique for its blend of expert interviews and founder stories, it offers a candid look into the realities of the CPG landscape, making it a valuable resource for both aspiring and established entrepreneurs.

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How many listeners does The Startup CPG Podcast get?

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Which podcasts are similar to The Startup CPG Podcast?

These podcasts share a similar audience with The Startup CPG Podcast:

1. Shopify Masters
2. CPG Week by BevNET & Nosh
3. How I Built This with Guy Raz
4. Startup To Scale
5. Taste Radio

How many episodes of The Startup CPG Podcast are there?

The Startup CPG Podcast launched 6 years ago and published 356 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Startup CPG Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Startup CPG Podcast?

Recent guests on The Startup CPG Podcast include:

1. Karl Franz Williams
2. Erica Groussman
3. Jaxon Stuart
4. Linda Xu
5. Alex Malamatinas
6. Ashley Waldman
7. Aaron Garcia
8. Brooke Gil

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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