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Artwork for The Unofficial Shopify Podcast

The Unofficial Shopify Podcast

Kurt Elster, Paul Reda
E-Commerce
Shopify
Black Friday
Shock Surplus
Google Ads
Email Marketing
Sales Strategy
Tiered Discounts
Shopify Editions Winter '24
Average Order Value
Customer Behavior
Advertising
Consumer Behavior
Shopping Ads
Performance Max
44N Outdoor
Mushroom Supplements
Covid-19
E-Commerce Sales
Digital Marketing

NEW EPISODES EVERY TUESDAY, SUBSCRIBE FOR UNBEATABLE ECOM RECON – Every Tuesday since 2014, host Kurt Elster shares the Shopify success stories that nobody tells you about, straight from the entrepreneurs living it. Subscribe for a raw look at what it really takes to succeed on Shopify.

PublishesWeeklyEpisodes519Founded11 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

Listen to this Podcast

Artwork for The Unofficial Shopify Podcast

Latest Episodes

Here's something most merchants don't realize: you can run paid ads through an influencer's handle instead of your own. It's called whitelisting, and it converts about 15% better. Brad Hoos, CEO of Outloud Group and owner of Shopify store MuskOx Flan... more

"You can't control tariffs. You can't control the weather. But you can control what's happening within your business."

Salena Knight has audited thousands of retail businesses since 2007 and found that 4 out of 5 seven-figure stores share the same b... more

"I would have invested 100% of all of the money that we raised into Meta. I would have done nothing else but secure that one channel first."

After launching Troop, a functional mushroom gummy brand, Jake Mellman discovered that community events and ... more

"Shop has this amazing opportunity to convert shoppers into people that are being entertained by shoppable content."

Bill Staley built the first Shop Mini to launch on Shopify's Shop app. Food Social brings 10,000+ shoppable recipes to 200 million p... more

Key Facts

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Recent Guests

Brad Hoos
A veteran in influencer marketing and co-founder of Outloud Group and MuskOx Flannels.
Outloud Group, MuskOx Flannel
Episode: Influencer Whitelisting: What It Is & How to Start
Salena Knight
Retail strategist and podcast host with over 500 episodes.
Bringing Business to Retail
Episode: The Financial Blind Spot Costing 7-Figure Stores Millions
Bill Staley
Co-founder of Food Social, a recipe sharing platform specializing in shoppable recipes
Food Social
Episode: The First Shop Mini
Dana Roberts
Co-founder of Scarlet by RedDrop, a brand providing period products and education.
Scarlet by RedDrop
Episode: The Period Brand That Won $1.5M in Pitch Contests
Dr. Monica Williams
Co-founder of Scarlet by RedDrop, a physician involved in period education.
Scarlet by RedDrop
Episode: The Period Brand That Won $1.5M in Pitch Contests
Christian Erthel
Serial entrepreneur known for his successful exits and founder of Meller Sunglasses.
Meller Brand
Episode: The €330M Exit Guy Shares His Europe Playbook
Brandon Horoho
Co-founder of Montana Knife Company
Montana Knife Company
Episode: $1.7M BFCM: Inside Montana Knife Company's Black Friday
Aaron Glazer
Product lead at Shopify
Shopify
Episode: Native A/B Testing Hits Shopify: What You Need to Know
Nehal Kazim
Honest and candid marketer at Ad Pros, focusing on growth strategies for companies
Ad Pros
Episode: Why Your Creative Strategy Is Burning Cash

Host

Kurt Elster
Host known for sharing insightful stories from e-commerce entrepreneurs and providing practical advice for succeeding in online business.

Reviews

4.7 out of 5 stars from 448 ratings
  • Got a shout out and loved the episode

    The most recent episode featuring skin care was really engaging and I found it because a link was posted in the Disrupter School communities by some students and I’m always curious to hear peoples experience secondhand like this.

    Incredible to see somebody be able to double their Facebook ad budget I also loved learning about that brand newsletter strategy of the the mindful minute and will absolutely be trying to operationalize that myself.

    This was a great pod and one I would love to be a gu... more

    Apple Podcasts
    5
    Charley T | @CTtheDisrupter
    United Statesa year ago
  • Loved your trucker hat episode

    I was blown away by the tangible advice and honesty. Thank you for the tips and insight. Would LOVE for our Shopify site to be considered for review as well! Livejoju.com

    Apple Podcasts
    5
    LIVEJOJU
    United States2 years ago
  • So amazingly helpful!

    If you only listen to one podcast, this is the one. I have learnt so much from Kurt. Thank you!

    Apple Podcasts
    5
    NMH009
    Australia2 years ago
  • I run an 8 figure brand. From A to Z this show helped me get a grasp on DTC/eccomerce

    I started listening to this show in 2019.

    At the time, I owned a real estate business. It was hands-on, 5-figure monthly revs. I had built it from zero.

    The idea of a remote business where I could operate from a distance and be scaled was lovely.

    So, while I was driving to and from my job and my business for the next year or two, I binged on this show.

    I learned about subscription models, DTC brands, Facebook ads, CRO, Google ads, Shopify, and email marketing.

    It was a little fast for a ne... more

    Apple Podcasts
    5
    happy husband is what i do.
    United States2 years ago
  • A uniquely entertaining and informative podcast

    A really nice change from the overly serious podcasts already out there. A playful podcast that's loaded with knowledge. 100% would recommend.

    Apple Podcasts
    5
    VL3578
    Canada3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some have expressed admiration for the hosts' engaging dynamic and fun banter.
A few critiques mention preferences for more focused topics or specific guest expertise.
Many find the blend of entertainment and education refreshing compared to other business podcasts.
Listeners appreciate the practical and actionable insights provided in each episode.
There is a consensus that the guests featured bring valuable knowledge that is directly applicable to e-commerce.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Influencer Whitelisting: What It Is & How to Start
Q: How do merchants get influencer marketing wrong?
One common mistake is viewing creators merely as extensions of brand voices rather than as brand advocates.
Influencer Whitelisting: What It Is & How to Start
Q: If that's so successful, why go through the hassle of starting your own Shopify store with MuskOx Flannels?
Brad reflects on the challenges of running a brand while emphasizing the connection between MuskOx and their influencer marketing work.
Influencer Whitelisting: What It Is & How to Start
Q: So, saying this started 18 years ago and you joined in 2014, all right, now the math on the timeline starts to make a little more sense.
Brad explains his journey into influencer marketing, starting with Joel Beckett's involvement in podcasts and how they evolved to influencer marketing over nearly two decades.
The Period Brand That Won $1.5M in Pitch Contests
Q: What piece of advice would you give yourself if you could go back?
To seek significant funding earlier, such as angel investments or competition winnings, to support growth.
The Period Brand That Won $1.5M in Pitch Contests
Q: What was the biggest struggle you faced with your marketing agency?
Finding a marketing agency that understood their target market and effectively communicated their message.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Unofficial Shopify Podcast

What is The Unofficial Shopify Podcast about and what kind of topics does it cover?

The content focuses on practical strategies aimed at e-commerce entrepreneurs, particularly those using Shopify as their platform. Topics frequently covered include innovative marketing strategies, customer acquisition techniques, and insights into operational efficiencies within the e-commerce space. The show also features success stories and experiences from diverse entrepreneurs, offering relatable and actionable advice that can help listeners navigate the complexities of running an e-commerce business successfully.

One unique aspect is its emphasis on transparency and authenticity, where stories shared are often candid and highlight real-world challenges and victories. This creates an engaging listening experience for both new and seas... more

Where can I find podcast stats for The Unofficial Shopify Podcast?

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How many listeners does The Unofficial Shopify Podcast get?

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What are the audience demographics for The Unofficial Shopify Podcast?

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How many subscribers and views does The Unofficial Shopify Podcast have?

To see how many followers or subscribers The Unofficial Shopify Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Unofficial Shopify Podcast?

These podcasts share a similar audience with The Unofficial Shopify Podcast:

1. My First Million
2. Marketing School - Digital Marketing and Online Marketing Tips
3. Marketing Against The Grain
4. The Startup Ideas Podcast
5. Social Media Marketing Podcast

How many episodes of The Unofficial Shopify Podcast are there?

The Unofficial Shopify Podcast launched 11 years ago and published 519 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Unofficial Shopify Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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How do I access podcast episode transcripts for The Unofficial Shopify Podcast?

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What guests have appeared on The Unofficial Shopify Podcast?

Recent guests on The Unofficial Shopify Podcast include:

1. Brad Hoos
2. Salena Knight
3. Bill Staley
4. Dana Roberts
5. Dr. Monica Williams
6. Christian Erthel
7. Brandon Horoho
8. Aaron Glazer

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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