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Artwork for The World's Best Email and Retention Podcast

The World's Best Email and Retention Podcast

The DTC Podcast Network
Email Marketing
Customer Retention
E-Commerce
Filson
Black Friday
Customer Engagement
Retention Marketing
Segmentation
Site Abandon Flow
Conversion Rates
Aspirational Marketing
Design
Digital Marketing
Automated Messages
Pilothouse
Email Engagement Metrics
Dark Mode
DTC Growth
Advertising Costs
Customer Relationship Management

Welcome to The World's Best Email and Retention Podcast, or as we've been calling it, TWBERP. Dive into weekly episodes designed to help new and seasoned email and retention marketers make the most out of their email program. Get educated, get inspired, and get your notebook ready because you've got some work to do. Hosted by Pilothouse's Jordan Gordon on the DTC Podcast Network.

PublishesWeeklyEpisodes64Foundeda year ago
Number of ListenersCategories
BusinessMarketing

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Artwork for The World's Best Email and Retention Podcast

Latest Episodes

Black Friday is the biggest stress test of your email system, and this year delivered some clear winners.

In this episode, Jordan breaks down the real tactics that moved revenue: odd-hour sends, plain-text power plays, mystery-angle subject lines, ... more

Most brands obsess over ads and ignore the moment that matters most: where the click lands. In this episode, Jordan Gordon and Pilothouse strategist Taylor Cain break down how to decide whether traffic should go to your homepage, a PDP, a collection,... more

YouTube

In this quick 12-minute episode, Jordan breaks down the 10 essential checks every brand should make before launching their BFCM emails. From segmentation cleanup to triple-tapping safely to avoiding coupon-code errors that kill conversions, this is y... more

YouTube

Email might be the oldest channel in the digital stack, but it’s never been more complicated. In this episode, Jordan sits down with Benny Rubin (CEO of senders.co) and deliverability expert Omer to get straight answers to the questions brands never ... more

YouTube

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Recent Guests

Benny Rubin
CEO and founder of senders.co
senders.co
Episode: Ep 60: Deliverability Office Hours: Jordan Asks Everything (feat. senders.co)
Shaan Arora
Founder of Alia, a pop-up tool
Alia
Episode: Ep 57: Shaan Arora on the Real Pop-Up Levers: Copy, Timing, Segmentation
Evan O'Gorman
Leads CRO and Shopify optimization division at Pilothouse, with extensive experience on customer acquisition and retention.
Pilothouse
Episode: Ep 42: Optimizing for Profit, Not Just Conversion Rate
Avery Valerio
Lead Content Manager at Pilothouse, launched the Adventurous podcast
Pilothouse
Episode: Ep 35: From Mad Men to Modern Media: Which Ad Beliefs Still Hold Up? | TWBERP
Christina Chonody
Senior Director of Marketing at Hestan Culinary
Hestan Culinary
Episode: Ep 34: Come for the Cookware, Stay for the Content: Inside Hestan’s Retention Strategy | TWBERP
Alex Arnaut
CEO of GlockApps
GlockApps
Episode: Ep 30: Opens, Clicks & Privacy Myths: GlockApps CEO on the Truth About Email Metrics | TWBERP
Abby Kohler
Account strategist at Pilothouse, transitioning from media buyer with a focus on efficiency in advertising spend and customer retention strategies.
Pilothouse
Episode: EP 29: PART 2: How Pilothouse Connects Meta & Email for Spend Efficiency & Scalable Growth | TBWERP
Malav Pandya
Solutions Engineer at Triple Whale
Triple Whale
Episode: Ep 24: Solving the Attribution Puzzle: AI, Pixels & Email Retention with Triple Whale | TWBERP
Eli Weiss
VP of Retention Advocacy at Yotpo
Yotpo
Episode: Ep 21: What’s Next for Email & Retention? Eli Weiss on AI, Automations & Strategy | TWBERP

Host

Jordan Gordon
Host of a podcast focusing on email marketing and customer retention strategies, sharing actionable insights for marketers and business owners.

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Talking Points

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Ep 57: Shaan Arora on the Real Pop-Up Levers: Copy, Timing, Segmentation
Q: What do you see happening with kind of email and SMS in the next five, ten years?
AI will lower the barrier to entry for creating marketing content, making it essential to maintain high quality and authenticity in communications.
Ep 57: Shaan Arora on the Real Pop-Up Levers: Copy, Timing, Segmentation
Q: What are some of the exciting functionalities of your tool that could help our audience?
The most critical part of a pop-up is testing; using AI to create and run tests on pop-up variants can significantly improve conversion rates.
Ep 47: Retention Bootcamp: Mastering Your Welcome Experience
Q: What is the cadence of the welcome email sequence?
The default cadence is every other day, with four welcome messages being sufficient to prompt a first purchase.
Ep 34: Come for the Cookware, Stay for the Content: Inside Hestan’s Retention Strategy | TWBERP
Q: Is there anything you want to share as we close out the podcast?
Please visit hestanculinary.com for great cookware, and I appreciate the Pilothouse team's expertise in building a strong email retention strategy.
Ep 34: Come for the Cookware, Stay for the Content: Inside Hestan’s Retention Strategy | TWBERP
Q: How do you feel about the interaction between email and ads?
It's important that they interact; the strong email program has influenced our ad strategy positively, leading to consistency across channels.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Content centers around strategies for email marketing and customer retention, specifically designed for marketers working within tight budgets or aiming to optimize their existing email campaigns. The discussion often contrasts different marketing approaches taken by successful brands, providing insights into customer engagement and retention tactics. The host emphasizes actionable strategies, leveraging both free traffic channels and automated processes to enhance marketing efficiency. Overall, the content is tailored to both new and seasoned marketers looking for innovative ways to improve email performance and retention rates, with a strong focus on utilizing data and customer feedback to inform marketing decisions.

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1. DTC Podcast
2. Shopify Masters
3. Prof G Markets
4. Pivot
5. The Daily

How many episodes of this podcast are there?

this podcast launched a year ago and published 64 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Benny Rubin
2. Shaan Arora
3. Evan O'Gorman
4. Avery Valerio
5. Christina Chonody
6. Alex Arnaut
7. Abby Kohler
8. Malav Pandya

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