
This Meeting Could've Been a Podcast drops you smack dab in the middle of the closed-door sessions where Jess Cook (Head of Marketing) and Joshua Perk (CEO) are working to turn their company, Vector, into B2B marketing’s next big thing. In each episode, they tackle a real, strategic decision together—"Should we hire an agency?", "Should we push free trials or demos?", "What are we going to do with... more
| Publishes | Twice monthly | Episodes | 18 | Founded | 9 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessEntrepreneurshipMarketing | |||

Funnel Vision was supposed to be the thing. Six months of building. A slick product UI. A beautiful narrative about contact-level intent. Launch posts. Playbooks. Customer testimonials. Jess even made a scroll-stopping GIF with ghosts shooting lasers... more
Most companies guard their marketing plans like state secrets. We did a live podcast episode to show you everything. Josh tripled Jess's pipeline goal (classic CEO move), organic search is in chaos, and marketers everywhere are white-knuckling their ... more
What does a CEO do when his head of marketing goes on vacation? Nothing much. Just go viral on LinkedIn asking for the worst marketing ideas imaginable, buy imsorryjess.com, hand-code a website that same night, and forget that Jess isn't in a third w... more
Jess tells Josh that she's keen to start running ads. After all, you can't pivot to being an ad tech company without actually running ads yourself.
All she needs is a designer, someone to launch the ads, and a budget of tens of thousands of dollars.... more
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Apple Podcasts | #161 |
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This Meeting Could've Been a Podcast launched 9 months ago and published 18 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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