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Unofficial Partner Podcast

Unofficial Partner
Rugby Union
Fan Engagement
Private Equity
Concussion Protocols
Behavioral Science
Club Viability
Two Circles
Marketing
CVC Capital Partners
Junior Rugby
Grassroots Sports
Luke Littler
Social Proof
Football
Psychological Biases
Consumer Behavior
NFL
Climbing
Darts
Advertising Ethics

Unofficial Partner is the leading podcast for the business of sport. Our guests are a who's who of the international sports industry talking about the big issues.

PublishesTwice weeklyEpisodes523Founded7 years ago
Number of ListenersCategories
BusinessSportsManagement

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Latest Episodes

The Bundle is our long running series on the sports media and streaming marketplace with co-hosts Yannick Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, founder of 26West Sport and formerly of F1, World Rugby ... more

Today's guest is Dan Jamieson, who is chief executive and co-owner of ICONS, the world's biggest signed football memorabilia company. 

ICONS was founded in 1999, originally starting as an editorial website for footballers to connect directly with fa... more

Inside Edge is our cricket business series with co-host Mike Jakeman. Today's guest is Venkat Ananth on the money circling the IPL franchises. Check out Venkat's newsletter and blog, State of Play. 

This episode of the Unofficial Partner podcast is ... more

Olympic marketing pioneer Michael Payne discusses his book Fast Tracks and Dark Deals, exploring how sport became business through the lens of legendary figures like Horst Dassler, Bernie Ecclestone and Mark McCormack. He challenges federations on go... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Venkat Ananth
Writer on the business of cricket and sport in India
State of Play newsletter
Episode: UP521: Inside Edge - 'American money is IPL curious'
Michael Payne
Former head of marketing and broadcast at the International Olympic Committee
Formerly with the IOC
Episode: UP520: Olympic Provocateur: Michael Payne on Sport Politics, from Dassler to Trump
Phil Weston
Head of cricket management at TGI Sport, representing prominent cricketers including Harry Brook.
TGI Sport
Episode: UP518 Inside Edge: Harry Brook, George Pyne and the cricket agent business
Jon Varney
Chief Executive Officer of Brentford Football Club
Brentford Football Club
Episode: UP516 Smart Recruitment: The Brentford Model, in partnership with Indeed
David Ornstein
Football Correspondent at The Athletic
The Athletic
Episode: UP516 Smart Recruitment: The Brentford Model, in partnership with Indeed
Matt Price
Senior Sales Director at Indeed
Indeed
Episode: UP516 Smart Recruitment: The Brentford Model, in partnership with Indeed
António Caçorino
Founder and CEO of APEX Capital
APEX Capital
Episode: UP512 Other People's Money: APEX, the athlete investor trend, Red Bull Ventures, Baller and TGL
Tim Hollingsworth
Former Chief Executive Officer of Sport England
Episode: UP508 What's Sport Selling? Hollingsworth on the state of the nation's health, flags, needles, government and the free market
Jen Topping
Experienced media consultant who has worked with BBC, Channel 4, and more.
Episode: UP507 The YouTube Arguments

Host

Richard Gillis
Host and expert in the sports business sector, providing insights and facilitating discussions with various industry professionals.

Reviews

4.8 out of 5 stars from 356 ratings
  • It’s like a Sports MBA in your pocket

    I thoroughly enjoy listening to this podcast because it dives into detail on many topical issues in the business of sport. If you’ve listened to enough episodes, you have a sports MBA in effect.

    Apple Podcasts
    5
    Makalima
    South Africa9 months ago
  • Relevant and insightful

    Big fan of the unofficial partner. Insightful conversations around shifts in the industry, reflections on the past and predictions for the future. Always a good to listen!

    Apple Podcasts
    5
    LMOR33
    United Kingdoma year ago
  • 10/10

    10/10 podcast! Highly recommend for anyone interest in sports business. Great way to build knowledge on the go and is always entertaining

    Apple Podcasts
    5
    ka333333333333333333333ka
    United Kingdom3 years ago
  • Good listen

    Quality podcast 🔥

    Apple Podcasts
    5
    dimitri2908
    United Kingdom3 years ago
  • Tom

    Top podcast. Gives a great insight into the world of sports business

    Apple Podcasts
    5
    tomwilliams_
    United Kingdom3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate its insightful analysis on the business of sport, noting the expert guests and relevant industry topics.
Overall, the show is seen as a valuable resource for professionals and students alike, providing practical insights and knowledge.
Many describe the content as engaging and educational, especially for those in sports business roles.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#176
India/Sports

Talking Points

Recent interactions between the hosts and their guests.

UP516 Smart Recruitment: The Brentford Model, in partnership with Indeed
Q: What is the job of a chief executive officer of a Premier League club?
Jon Varney details the core responsibilities of a CEO, touching on the necessity of adapting to growth and the importance of culture and strategic planning.
UP505 Inside Edge - T20 Women's World Cup
Q: What are the key strategies for marketing women's cricket?
We use audience segmentation to tailor communications, emphasizing the compelling nature of women's cricket and highlighting the event's unmissable appeal.
UP505 Inside Edge - T20 Women's World Cup
Q: How do you sustain interest after the World Cup?
We have infrastructure in place to transition audience engagement from the World Cup to subsequent tournaments and competitions.
UP505 Inside Edge - T20 Women's World Cup
Q: What is the overarching vision for the tournament?
The vision is to break women's cricket into the mainstream and achieve sustained popularity.
UP499 TKO, On Location and the World Cup hospitality market
Q: What considerations are there regarding global warming and the expansion of major sporting events?
While there are concerns about sustainability, there is significant public interest and demand for these events, leading to innovative approaches to accommodate fans.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Unofficial Partner Podcast

What is Unofficial Partner Podcast about and what kind of topics does it cover?

The podcast explores the multifaceted business of sport, featuring a wide range of guests from various sectors within the sports industry. Topics frequently addressed include sports investment, athlete representation, and the intersections of governance, media, and advertising. The conversations often highlight critical financial trends and challenges, such as the impact of technology and data analytics on sports management and sponsorship effectiveness. Featuring both industry experts and acclaimed sports figures, the podcast stands out for its in-depth discussions that cater to professionals seeking insight into the operational and strategic elements shaping modern sports.

Where can I find podcast stats for Unofficial Partner Podcast?

Rephonic provides a wide range of podcast stats for Unofficial Partner Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Unofficial Partner Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Unofficial Partner Podcast get?

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What are the audience demographics for Unofficial Partner Podcast?

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How many subscribers and views does Unofficial Partner Podcast have?

To see how many followers or subscribers Unofficial Partner Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Unofficial Partner Podcast?

These podcasts share a similar audience with Unofficial Partner Podcast:

1. Business of Sport
2. Leaders Worth Knowing Podcast
3. The Price of Football
4. SportsPro Podcast
5. Are You Not Entertained?

How many episodes of Unofficial Partner Podcast are there?

Unofficial Partner Podcast launched 7 years ago and published 523 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Unofficial Partner Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Unofficial Partner Podcast?

Rephonic pulls ratings and reviews for Unofficial Partner Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Unofficial Partner Podcast?

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What guests have appeared on Unofficial Partner Podcast?

Recent guests on Unofficial Partner Podcast include:

1. Venkat Ananth
2. Michael Payne
3. Phil Weston
4. Jon Varney
5. David Ornstein
6. Matt Price
7. António Caçorino
8. Tim Hollingsworth

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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