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Unofficial Partner Podcast

Unofficial Partner
Rugby Union
Fan Engagement
Private Equity
Concussion Protocols
Behavioral Science
Club Viability
Two Circles
Marketing
Grassroots Sports
Junior Rugby
CVC Capital Partners
Luke Littler
Social Proof
Psychological Biases
Consumer Behavior
Football
NFL
Climbing
Darts
Misogyny In Sports

Unofficial Partner is the leading podcast for the business of sport. Our guests are a who's who of the international sports industry talking about the big issues.

PublishesTwice weeklyEpisodes531Founded7 years ago
Number of ListenersCategories
ManagementSportsBusiness

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Artwork for Unofficial Partner Podcast

Latest Episodes

Sally Munday is CEO of UK Sport, one of the most influential positions in the sports industry. On Friday the 2026 Winter Olympic and Paralympic Games begins in Milan-Cortina. 

How many medal will Team GB win? How much will each medal cost? And why d... more

Ryan Norys is the Chief Revenue Officer at Tottenham Hotspur. This is a candid conversation about the commercial fortunes of the club as it brings the front of shirt sponsorship to market at a time of genuine uncertainty.

Spurs finished 17th last se... more

THE BILLION DOLLAR RACE: WHO WINS SPORTS AI?

There's a race on. Bloomberg Terminal for sport. Sports Business GPT. The industry's operating system. Who builds it first?

THE LAST FRONTIER

"Once you give away that level of knowledge, it's gone. This... more

What if we could fix the conference panel? You know the format—interesting people, good intentions, and about ninety percent of it forgotten by the time you reach the bar.

Chat_UP Live was held at FUSE headquarters in London. Rather than just anothe... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
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Recent Guests

Lucy Basden Smith
Managing Director of Fuse International
Fuse International
Episode: UP528 Chat_UP Live - The Race to Build SportsbizGPT Pt1
Omar Choudhuri
Leader at Omnicom focused on AI
Omnicom
Episode: UP528 Chat_UP Live - The Race to Build SportsbizGPT Pt1
Maggie Murphy
Managing Director of Aston Villa Women
Aston Villa Women
Episode: UP528 Chat_UP Live - The Race to Build SportsbizGPT Pt1
Nikki Doucet
CEO of WSL Football, overseeing the Women's Super League and its commercial partnerships.
WSL Football
Episode: UP526 Nikki Doucet has the most interesting job in British sport
Damian Broenick
Vice president of account management for WSC Sports
WSC Sports
Episode: UP524 Sleepwalking to Irrelevance: Content and fandom in the age of the For You algorithm
Rich Johnson
Co-founder of End Product Consultancy and digital strategist
End Product Consultancy
Episode: UP524 Sleepwalking to Irrelevance: Content and fandom in the age of the For You algorithm
Venkat Ananth
Writer on the business of cricket and sport in India
State of Play newsletter
Episode: UP521: Inside Edge - 'American money is IPL curious'
Michael Payne
Former head of marketing and broadcast at the International Olympic Committee
Formerly with the IOC
Episode: UP520: Olympic Provocateur: Michael Payne on Sport Politics, from Dassler to Trump
Phil Weston
Head of cricket management at TGI Sport, representing prominent cricketers including Harry Brook.
TGI Sport
Episode: UP518 Inside Edge: Harry Brook, George Pyne and the cricket agent business

Host

Richard Gillis
Host and expert in the sports business sector, providing insights and facilitating discussions with various industry professionals.

Reviews

4.8 out of 5 stars from 356 ratings
  • It’s like a Sports MBA in your pocket

    I thoroughly enjoy listening to this podcast because it dives into detail on many topical issues in the business of sport. If you’ve listened to enough episodes, you have a sports MBA in effect.

    Apple Podcasts
    5
    Makalima
    South Africaa year ago
  • Relevant and insightful

    Big fan of the unofficial partner. Insightful conversations around shifts in the industry, reflections on the past and predictions for the future. Always a good to listen!

    Apple Podcasts
    5
    LMOR33
    United Kingdoma year ago
  • 10/10

    10/10 podcast! Highly recommend for anyone interest in sports business. Great way to build knowledge on the go and is always entertaining

    Apple Podcasts
    5
    ka333333333333333333333ka
    United Kingdom3 years ago
  • Good listen

    Quality podcast 🔥

    Apple Podcasts
    5
    dimitri2908
    United Kingdom3 years ago
  • Tom

    Top podcast. Gives a great insight into the world of sports business

    Apple Podcasts
    5
    tomwilliams_
    United Kingdom3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate its insightful analysis on the business of sport, noting the expert guests and relevant industry topics.
Overall, the show is seen as a valuable resource for professionals and students alike, providing practical insights and knowledge.
Many describe the content as engaging and educational, especially for those in sports business roles.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#176
South Africa/Sports

Talking Points

Recent interactions between the hosts and their guests.

UP530 Spurs For Sale: Shirts, Gambling Bans and the Post-Levy Era
Q: What's the link between on the field performance and commercial performance?
The commercial side aims to drive revenue to reinvest in the team, but there are inherent challenges in controlling on-pitch performance. Building value where possible is key during difficult times.
UP526 Nikki Doucet has the most interesting job in British sport
Q: What's not working in terms of attendance for the league?
Inconsistency and competition with experiences from men's matches may contribute to challenges in attracting consistent attendance.
UP526 Nikki Doucet has the most interesting job in British sport
Q: What are Mercedes and Barclays buying when they look at the WSL?
They are buying access to a growing audience, a quality product, and the potential for value creation in a growing economy.
UP526 Nikki Doucet has the most interesting job in British sport
Q: What surprised you along the way?
Doucet was surprised by the stark contrast in perceptions of women's sports in the UK compared to North America, particularly relating to the access and respect afforded to female athletes.
UP516 Smart Recruitment: The Brentford Model, in partnership with Indeed
Q: What is the job of a chief executive officer of a Premier League club?
Jon Varney details the core responsibilities of a CEO, touching on the necessity of adapting to growth and the importance of culture and strategic planning.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Unofficial Partner Podcast

What is Unofficial Partner Podcast about and what kind of topics does it cover?

The podcast explores the multifaceted business of sport, featuring a wide range of guests from various sectors within the sports industry. Topics frequently addressed include sports investment, athlete representation, and the intersections of governance, media, and advertising. The conversations often highlight critical financial trends and challenges, such as the impact of technology and data analytics on sports management and sponsorship effectiveness. Featuring both industry experts and acclaimed sports figures, the podcast stands out for its in-depth discussions that cater to professionals seeking insight into the operational and strategic elements shaping modern sports.

Where can I find podcast stats for Unofficial Partner Podcast?

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How many listeners does Unofficial Partner Podcast get?

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What are the audience demographics for Unofficial Partner Podcast?

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How many subscribers and views does Unofficial Partner Podcast have?

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Which podcasts are similar to Unofficial Partner Podcast?

These podcasts share a similar audience with Unofficial Partner Podcast:

1. The Price of Football
2. The Sports Agents
3. Leaders Worth Knowing Podcast
4. SportsPro Podcast
5. The High Performance Podcast

How many episodes of Unofficial Partner Podcast are there?

Unofficial Partner Podcast launched 7 years ago and published 531 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Unofficial Partner Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Unofficial Partner Podcast?

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What guests have appeared on Unofficial Partner Podcast?

Recent guests on Unofficial Partner Podcast include:

1. Lucy Basden Smith
2. Omar Choudhuri
3. Maggie Murphy
4. Nikki Doucet
5. Damian Broenick
6. Rich Johnson
7. Venkat Ananth
8. Michael Payne

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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