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Artwork for Unpacking the Digital Shelf

Unpacking the Digital Shelf

Digital Shelf Institute
E-Commerce
Retail Media
Artificial Intelligence
Consumer Packaged Goods
Walmart
Consumer Behavior
Digital Content
Digital Shelf Institute
Authenticity
Digital Commerce Global
Digital Retail Media
User-Generated Content
Joint Business Planning
In-Store Marketing
Visual Marketing Optimization
Amazon
Retail Media Networks
Retail Media Benchmark Report
Social Commerce
Digital Shelf

Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org

76 ratings
PublishesWeeklyEpisodes351Founded6 years ago
Number of ListenersCategories
ManagementBusinessMarketing

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Artwork for Unpacking the Digital Shelf
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Latest Episodes

Transforming an Iconic Australian Brand for the Digital Shelf with Darryn Wallace & Carla Salsone, Bega

When an iconic Australian brand with 125 years of history realised it needed to evolve digitally, Bega’s leadership knew transformation couldn’t wait. Darryn Wallace, Executive GM of Retail Sales, and Carla Salsone, Head of Retail Marketing and eComm... more

Yesterday • 43 min

Your PDP Imagery Should Be a Revenue Booster, with Dave Feinleib, Founder & CEO at It’sRapid

Today, PDP imagery packs more of a punch in search and conversion than ever before, as the carousel becomes a full-funnel storyteller for both humans and agents. Dave Feinleib, Founder & CEO at It’sRapid, brought a set of New Year’s resolutions for y... more

2 Feb 2026 • 34 min

Earn Early Trust to Win the Longer Consumer Consideration Cycle, with Daniel Reid, Principal Insights Analyst at Similarweb

The holiday shopping season is always the perfect petri dish for how consumer behavior is shifting, and the data from their journeys should be listened to. Daniel Reid, Principal Insights Analyst at Similarweb, joins the podcast armed with that hot o... more

26 Jan 2026 • 34 min

What to Stop, Start, and Double Down on in 2026: Finding the Balance for Success, with Todd Hassenfelt, Sr. Director, Global Digital Commerce Strategy & Execution at Colgate-Palmolive

The ecommerce industry over the last decade has relied upon the kindness of strangers, to paraphrase Tennessee Williams. People who, on the path of their career, share their discoveries, painful lessons, and future musings with the rest of their peer... more

19 Jan 2026 • 45 min

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Recent Guests

Todd Hassenfelt
Senior Director, Global Digital Commerce Strategy and Execution
Colgate-Palmolive
Episode: What to Stop, Start, and Double Down on in 2026: Finding the Balance for Success, with Todd Hassenfelt, Sr. Director, Global Digital Commerce Strategy & Execution at Colgate-Palmolive
Ben Galvin
Senior Director of Omnichannel Retail Sales and E-Commerce at Monster Energy Corporation
Monster Energy Corporation
Episode: Beyond the Traditional Marketing Mix with Ben Galvin, Sr. Director of Omnichannel Retail Sales & eCommerce at Monster Energy Corporation, Ash McMullen, Head of eCommerce at Advantice Health, and Donna Sharp, Managing Director at MediaLink
Ash McMullen
Head of E-Commerce at Advantice Health
Advantice Health
Episode: Beyond the Traditional Marketing Mix with Ben Galvin, Sr. Director of Omnichannel Retail Sales & eCommerce at Monster Energy Corporation, Ash McMullen, Head of eCommerce at Advantice Health, and Donna Sharp, Managing Director at MediaLink
Donna Sharp
Managing Director at MediaLink
MediaLink
Episode: Beyond the Traditional Marketing Mix with Ben Galvin, Sr. Director of Omnichannel Retail Sales & eCommerce at Monster Energy Corporation, Ash McMullen, Head of eCommerce at Advantice Health, and Donna Sharp, Managing Director at MediaLink
Mike Feldman
SVP of Commerce at Flywheel
Flywheel
Episode: The Best 2026 RMN Investment You Can Make is Aligned Incentives, with Mike Feldman, SVP of Commerce at Flywheel
Natalija Pavic
Product Marketing Leader at KIBO Commerce
KIBO Commerce
Episode: The Path to Agentic Commerce Readiness, with Natalija Pavic, Senior Director Product Marketing at KIBO Commerce
Mike Black
Chief Growth Officer at Profitero
Profitero
Episode: The DNA of Winning in eCommerce: Lessons from Profitero’s 2025 Benchmark Study with Mike Black, Chief Growth Officer at Profitero
Brooke Chambers
Director of Growth & Strategy Merchandising at Kroger
Kroger
Episode: Great Brand and Retailer Collaboration Starts and Ends with the Flywheel, with Brooke Chambers, Director of Growth & Strategy Merchandising at Kroger
Matt Putra
CEO at fractional CFO firm Eightx
Eightx
Episode: Maximizing Growth Through Your CFO Relationship, with Matt Putra, CEO at fractional CFO firm Eightx

Host

Peter Crosby
Host of discussions focusing on brand manufacturing and digital transformation, and engages with various industry leaders to provide insights and strategies.

Reviews

4.9 out of 5 stars from 76 ratings
  • A newfound favorite!

    Unpacking the Digital Shelf really lives up to it's name - with high quality content that speaks to you right where you're at, it's a must listen! Great content on all things retail media, delivered in an easy to consume format... can't recommend this show enough!

    Apple Podcasts
    5
    Arlie K
    United States4 years ago
  • Awesome Podcast!!!

    Unpacking the Digital Shelf Podcast, highlights all ecom, business, entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    roweereyes
    Philippines4 years ago
  • Excellent Insights & Guidance

    Excellent insights & guidance across an array of topics in the world of digital shelf & retail media. This podcast has been tremendously helpful to me as we build and start to accelerate our strategy in this area, but I envision this holding a permanent place of value as we move into more advanced phases as well. The podcast strikes a great balance of conceptual/theoretical discussion about the future of the space, as well as real time, in the weeds recommendations to be successful in the presen... more

    Apple Podcasts
    5
    Sabrina C. - Digital Strategy
    United States4 years ago
  • Best for brand manufacturer marketers

    Probably the best series for the marketer and e-commerce executive trying to navigate the ever changing world of marketing products on OPP- other people’s platforms. Peter Crosby is a great host and brings knowledge and panache to the edit. I learn something every time I listen.

    Apple Podcasts
    5
    Tettigon
    United States5 years ago
  • Great insight

    Great podcast on B2B

    Apple Podcasts
    5
    Rogencrank
    Australia6 years ago
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Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show fills an important gap by addressing the challenges and innovations in brand manufacturing, resonating well with its audience.
Many reviews highlight the engaging format and high-quality discussions that cater to professionals in the e-commerce sector.
Listeners appreciate the insightful content that is relevant to current trends in retail media and digital marketing.
The podcast is recognized for its expert guests who provide practical advice and strategic insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#108
Canada/Business/Management
Apple Podcasts
#131
Germany/Business/Management
Apple Podcasts
#225
Australia/Business/Management
Apple Podcasts
#112
Chile/Business/Management
Apple Podcasts
#116
Spain/Business/Management
Apple Podcasts
#165
Argentina/Business/Management

Talking Points

Recent interactions between the hosts and their guests.

What to Stop, Start, and Double Down on in 2026: Finding the Balance for Success, with Todd Hassenfelt, Sr. Director, Global Digital Commerce Strategy & Execution at Colgate-Palmolive
Q: Is this a go-all-in moment or an experiment for Agentic Commerce in 2026?
It's about balance; organizations don't need to go all-in or sit out. They should learn by asking the right questions and experimenting with their strategies, particularly in optimizing their product detail pages (PDPs).
What to Stop, Start, and Double Down on in 2026: Finding the Balance for Success, with Todd Hassenfelt, Sr. Director, Global Digital Commerce Strategy & Execution at Colgate-Palmolive
Q: What are some of the things brands should be focusing on in 2026?
Brands should focus on improving data measurement and ensuring that their data sources are reliable and actionable. Additionally, they can benefit from optimizing their subscription services to enhance consumer convenience and drive loyalty.
Beyond the Traditional Marketing Mix with Ben Galvin, Sr. Director of Omnichannel Retail Sales & eCommerce at Monster Energy Corporation, Ash McMullen, Head of eCommerce at Advantice Health, and Donna Sharp, Managing Director at MediaLink
Q: Who owns the Marketing Mix Model in your organization and who is responsible for acting on the insights?
Ben indicated that a task force involving multiple departments should own the MMM to prevent it from being siloed, fostering collaboration across marketing, IT, and sales teams.
Beyond the Traditional Marketing Mix with Ben Galvin, Sr. Director of Omnichannel Retail Sales & eCommerce at Monster Energy Corporation, Ash McMullen, Head of eCommerce at Advantice Health, and Donna Sharp, Managing Director at MediaLink
Q: How do you help educate teams on understanding and using Marketing Mix Models (MMM)?
Ash explained the importance of defining the questions that need to be answered and using MMM as a tool to discern those answers. He highlighted the necessity of breaking down how MMM works to avoid misconceptions.
Eat Your Pancakes to Fuel AI Big Bet Outcomes, with John Rossman, Managing Partner at Rossman Partners
Q: What do leaders need to do to shift to agility and speed?
Leaders need to focus on problems that matter, understand the issues clearly, clearly communicate the future state, and provide an environment conducive to experimentation.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Unpacking the Digital Shelf

What is Unpacking the Digital Shelf about and what kind of topics does it cover?

This podcast focuses on the evolving landscape of brand manufacturing in the digital age, particularly exploring how businesses can leverage digital tools and strategies to thrive in the online marketplace. Throughout its episodes, it discusses key topics such as retail media, e-commerce strategies, digital shelf optimization, and the impact of AI on consumer behavior.

Noteworthy aspects include in-depth discussions with industry leaders and experts who share insights and practical advice that help brands navigate the complexities of digital marketing and commerce. The content often balances theoretical frameworks with actionable strategies, making it valuable for professionals seeking to understand the future of commerce.

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How many subscribers and views does Unpacking the Digital Shelf have?

To see how many followers or subscribers Unpacking the Digital Shelf has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Unpacking the Digital Shelf?

These podcasts share a similar audience with Unpacking the Digital Shelf:

1. Ecommerce Braintrust
2. Retail Media Breakfast Club
3. TED Talks Daily
4. On Purpose with Jay Shetty
5. The CPG Guys

How many episodes of Unpacking the Digital Shelf are there?

Unpacking the Digital Shelf launched 6 years ago and published 351 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Unpacking the Digital Shelf?

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What guests have appeared on Unpacking the Digital Shelf?

Recent guests on Unpacking the Digital Shelf include:

1. Todd Hassenfelt
2. Ben Galvin
3. Ash McMullen
4. Donna Sharp
5. Mike Feldman
6. Natalija Pavic
7. Mike Black
8. Brooke Chambers

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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