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Artwork for Upmarket: The Business of Real Estate Photography & Media

Upmarket: The Business of Real Estate Photography & Media

Upmarket Studios
Real Estate Photography
Real Estate Media
Video Marketing
PMRE 2025
Social Media Marketing
Simon Devitt
Personal Vulnerability
Work-Life Balance
Artistic Intent
Client Engagement
PMRE Conference
Failure
Architecture Photography
Photography Education
Mortgage Rates
Collaboration In Business
Instagram
Social Media Management
PMRE
SWOT Analysis

Talking about the business of Real Estate Photography, Video, 3D Imaging and Marketing, with an emphasis on learning how to scale a Real Estate Media business.

PublishesTwice monthlyEpisodes105Founded4 years ago
Number of ListenersCategories
How ToEntrepreneurshipEducationBusiness

Listen to this Podcast

Artwork for Upmarket: The Business of Real Estate Photography & Media

Latest Episodes

It's our FAVORITE episode of the year!!!! It's our PMRE 2025 Action Item Spectacular!! The Photography and Media for Real Estate Conference in Las Vegas once again did not disappoint. So many new faces at the conference this year and we got a cool 24... more

We have reconvened our Upmarket Mastermind group and recorded an episode LIVE IN PERSON together in Las Vegas at PMRE 2025! Reed, Alex, Kelly and Jenn got together towards the end of the week to sit down and go over all the thoughts swirling in their... more

This week Reed chats with Elena Pastorius, the Co-Founder and Managing Director of Narwhal Creative in Windsor, Ontario. Elena details some strategies in how to lay the business foundation to be able to scale your Real Estate Media company. She also ... more

You just know that AI is going to be a hot topic at PMRE 2025 (and, let's face it, probably PMRE 2026 et. al. too) so we decided to sit down with Matt Gia, founder of AutoHDR, to talk about optimal AI workflows for real estate media creators. Reed dr... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Peter Holmes
Account Manager at iGUIDE
iGUIDE
Episode: Ep. 104 - Action Item Spectacular!!!! Road to PMRE 2025 #11.
Natasha Robertson
Marketing Manager at iGUIDE
iGUIDE
Episode: Ep. 104 - Action Item Spectacular!!!! Road to PMRE 2025 #11.
Harman Walia
Co-founder of Fotello
Fotello
Episode: Ep. 104 - Action Item Spectacular!!!! Road to PMRE 2025 #11.
Adam Housley
Founder of SecondFloor
SecondFloor
Episode: Ep. 104 - Action Item Spectacular!!!! Road to PMRE 2025 #11.
Kelly Clark
Owner of Local Flavor Films in Atlanta, Georgia
Local Flavor Films
Episode: Ep. 103 - Takeaways from PMRE. Upmarket Mastermind #3.
Jennifer Lueck
Owner of Jennifer Lueck Photography in Prescott, Arizona
Jennifer Lueck Photography
Episode: Ep. 103 - Takeaways from PMRE. Upmarket Mastermind #3.
Elena Pastorius
Managing Director of Narwhal Creative
Narwhal Creative
Episode: Ep. 102 - Business Strategies to Scale your Creative Career with Elena Pastorius. Road to PMRE 2025 #10.
Matt Gia
CEO of AutoHDR and speaker at PMRE
AutoHDR
Episode: Ep. 101 - AI, AI, Captain! A Chat with Matt Gia. Road to PMRE 2025 #9.
Cheyenne Crawford
Atlanta manager for Infinite Views and former owner of Homestar Media
Infinite Views
Episode: Ep. 99 - Feel The Burn(out) with Cheyenne Crawford. Road to PMRE 2025 #8.

Host

Reed Fish
CEO and co-founder of Upmarket Media

Reviews

4.8 out of 5 stars from 67 ratings
  • Great Resource

    Love this podcast and the team making it. It’s loaded with great information and tips and it’s even funny.

    Apple Podcasts
    5
    joshuakingortiz
    United States7 months ago
  • Brilliant show

    Always a great podcast to listen to while driving to shoots or sitting in the office. Very relatable content as a fellow photographer in real estate and lots of superb nuggets of information to take away from each episode. The informal format and banter between the hosts is good fun to listen to. Keep up the brilliant work!

    Apple Podcasts
    5
    Pint of Tennents
    United Kingdom2 years ago
  • Such great value for real estate media professionals!

    Reid, Mark and Chelsea bring such amazing insights to Upmarket podcast. Always relatable, always thought provoking, real estate media professionals can find a wealth of information and great ideas to scale the business and understand why they’re doing it!

    Thanks guys!

    Apple Podcasts
    5
    johnsincanada
    Canada2 years ago
  • Full Of Value

    This podcast has so much value for real estate photographers. From marketing, pricing and growing your business, to making sure you don’t feel alone with all the nonsense we deal with as real estate media professionals, this show has it all.

    Apple Podcasts
    5
    jaredspink
    United States3 years ago
  • Invaluable information. Constantly.

    I saw Reed Fish present on the stage at PMRE 2022 and he said something that was true, I think for most real estate photographers, but that I hadn’t REALIZED as true until that moment. He said ‘being a real estate photographer is a lonely life’ or something to that effect and when he said those words… well, they hit me like a ton of bricks.

    Friggin Reed Fish.

    So!… This podcast keeps me company in my lonely life in between photo shoots, meetings with realtors and brokerages and helps ease that... more

    Apple Podcasts
    5
    Xiro1999
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the practical advice and insights shared by the hosts and guests, emphasizing the value provided to real estate media professionals.
Feedback highlights the importance of actionable tips that can be implemented in listeners' own businesses, helping them navigate their challenges more effectively.
The informal and engaging style of the conversations makes it enjoyable for audiences, with many commenting on the relatability of the content.

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Talking Points

Recent interactions between the hosts and their guests.

Ep. 81 - Unconventional Ways to Grow Your Business with Alex Coombs.
Q: How do you charge for social media management?
We charge $1,300 a month, and this includes content creation on top of the management services.
Ep. 81 - Unconventional Ways to Grow Your Business with Alex Coombs.
Q: So how have you managed the transition into having all these employees?
I teach my employees how to shoot just like me, and the quality control ensures consistency across our work.
Ep. 94 - Turning the Lens on Yourself with Simon Devitt. Road to PMRE 2025 #4.
Q: Is it like therapy or are you actually going to get the camera out?
The workshop will be 80-90% practical, focusing on personal exploration and creativity.
Ep. 94 - Turning the Lens on Yourself with Simon Devitt. Road to PMRE 2025 #4.
Q: So do you feel like you're enjoying it more because you are able to bring more of your authentic self?
Simon notes that being able to dictate terms allows for more enjoyment in his photography due to authenticity.
Ep. 97 - The Magic of Your Business. Road to PMRE 2025 #6.
Q: How do you keep your performances fresh after many years?
Murray finds the audience reaction makes each show new and interesting, emphasizing the importance of connecting with different people.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Focused on the business side of real estate photography, media, and marketing, this podcast offers insights into scaling a real estate media business. Episodes cover various critical topics such as hiring practices, effectively managing creative teams, and navigating market trends in real estate. The hosts frequently engage with industry experts to discuss innovative strategies, provide actionable tips, and share personal experiences that resonate with listeners looking to grow their businesses.

Listeners gain valuable knowledge on automation, client relationships, and the implications of emerging technologies like AI in the industry. The informal yet informative format encourages open discussions, making it a relatable resource for both a... more

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this podcast launched 4 years ago and published 105 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Peter Holmes
2. Natasha Robertson
3. Harman Walia
4. Adam Housley
5. Kelly Clark
6. Jennifer Lueck
7. Elena Pastorius
8. Matt Gia

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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