V LAB 行銷研究所
Vista Cheng & Evelyn Chang歡迎來到「V LAB 行銷研究所」！我們所製作的每集節目，會為您介紹一個行銷人應該知道的決策科學、心理學或行為經濟學相關的研究和發現，並一起討論在行銷的範疇中可以如何應用？歡迎和我們一起踏入行銷科學的迷人世界。 Vista Cheng - 當過工程師、製作人、記者、主編、產品總監、講師和顧問，是一個跨領域的學習者。 個人網站： www.vistacheng.com/ Vista的小聲音：vista.firstory.io E-mail： iamvista@gmail.com Evelyn Chang - 擁有自由靈魂的內容行銷人，著迷於研究人性與世界的多樣性。 LinkedIn： www.linkedin.com/in/evelyn330/ Email： evelynfreelancer@gmail.com 歡迎贊助： https://... more
| Publishes | Twice monthly | Episodes | 8 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
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選擇弔詭（The Paradox of Choice）指的是太多選項造成消費者選擇上的困難，反而無法輕易做出購買決定的現象。
在這集節目中，我們將會聊到以下的重點：
1. 甚麼是選擇弔詭（The Paradox of Choice）？
2. 選擇弔詭中三種常見的負面效應: 選擇癱瘓 （analysis paralysis）、買家懊悔 （buyer’s remorse ），以及決策疲勞 （decision fatigue）。
3. 選擇弔詭在行銷上的應用以及使用建議。
4. 為了避免選擇弔詭... more
損失趨避（Loss Aversion）是大家都很熟悉的一種認知偏誤，指的是人們本能上比起獲取利益的快樂更會盡力避免損失的痛苦。
在這集節目中，我們將會聊到以下的重點：
1. 甚麼是損失趨避（Loss Aversion）？
2. 損失趨避發生的原因？
3. 損失趨避在行銷上的應用以及使用建議。
懂得策略性的運用而不濫用，損失趨避仍然是非常有效的提高轉換率的工具。
#行銷心理學 #行銷科學 # 損失趨避 #提高轉換率
Reference:
• Loss Aversion Marketin... more
逐字效應 (Verbatim Effect) 是一種認知偏誤，也是一種記憶偏誤，讓我們習慣以最精簡的方式記憶，了解逐字效應會讓你比較不糾結在不重要的細節，在創作內容時，永遠確定你最想要消費者記得的資訊是甚麼? 花更多時間在更重要的地方，讓重點能被輕易看見且記得。
在這集節目中，我們將會聊到以下的重點：
1. 甚麼是逐字效應 (Verbatim Effect)?
2. 兩種主要的記憶方式
3. 逐字效應在行銷上的4種實際應用
#行銷心理學 #行銷科學 #文案寫作 #逐字效應 #記憶偏誤 more
錨定效應（Anchoring Effect）是在認知心理學中非常常見的一種，大家還記得我們之前講過的促發效應嗎? 錨定效應其實是促發效應的一種，指的是我們在進行決策時，時常會過於依賴最一開始接收到的資訊建立心理錨點，不管這個資訊是否準確，但它對消費者之後的決策與思考過程有非常大的影響。
在這集節目中，我們將會聊到以下的重點：
1. 甚麼是錨定效應（Anchoring Effect）?
2. 錨定效應的著名研究
3. 5種錨定效應在行銷上的實際應用
#行銷心理學 #行銷科學 #定價策略 ... more
Reviews
- 每一集都很棒
很專業、很有建設性的行銷資訊與消費心理學分享！說話的節奏、音調語氣都很棒，不拖拉、清晰舒服的聽完一集又一集！
Apple Podcasts5Vanessa-pan
Taiwan5 years ago - 五星推推
專業頻道推推，男女主持人聲音搭配和諧。
喵喵，我是<東哥經濟學>的東哥，我來惹^^
5星發射!!!!!!!!!
Apple Podcasts5東哥/東哥經濟學Taiwan5 years ago - 含金量超高！
超推
Apple Podcasts5我沒想到Taiwan5 years ago - V大開講！
大神開講就是含金滿滿！
Apple Podcasts5KuoTETaiwan5 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #184 | Taiwan/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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V LAB 行銷研究所 launched 5 years ago and published 8 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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