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What's the Problem?

Ehlers Estate
Wine Industry
Napa Valley
Wine
Climate Change
Korea
Cabernet Sauvignon
Wine Consumption
Wine Culture
Consumer Trends
Marketing
California Wine Industry
Sustainability
Wine Advocacy
Health Benefits Of Wine
Covid-19
Millennials
Market Shifts
Alcohol Consumption
Inflation
Alcohol Consumption Trends

As the wine industry is in transition, it seems that many are scrambling for solutions. Taking a step back, winemaker Adam Casto is looking to define the problem. Speaking to a wide array of different industry perspectives, he aims to get to the heart of the issue from all angles. New episodes will be published on Tuesdays at Noon PST, with bonus episodes published on Thursdays. ehlersestate.subst... more

PublishesTwice weeklyEpisodes56Foundeda year ago
Number of ListenersCategories
FoodBusinessArts

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Artwork for What's the Problem?

Latest Episodes

Winegrowing, done properly, is quite unreasonable. A ballerina, spinning gracefully on their toes until they bleed, is quite unreasonable. Sailing past the horizon in a hollowed-out log with no certain aim but to go “there”, is quite unreasonable. Ex... more

Matt Hardin is a sixth-generation Napa Valley farmer whose roots in viticulture trace back to 1849, when his family first began farming in Pope Valley. After earning his degree from Cal Poly, San Luis Obispo, he joined Barbour Vineyard Management, ev... more

Robin Daniel Lail is a name is synonymous with heritage, excellence, and innovation in American winemaking. Born and raised among the vineyards of Inglenook, founded in 1879 by her great-granduncle, Gustave Niebaum, Robin was steeped early in the tra... more

Dr. Richard Peterson is one of California’s most influential post-Prohibition winemakers, blending scientific rigor with creative innovation to help shape the modern wine industry. Born in Iowa during the Great Depression, he went on to earn a Ph.D. ... more

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Recent Guests

Dr. Richard Peterson
An influential winemaker and industry leader known for his extensive contributions to American winemaking.
Episode: Richard Peterson
James Conaway
A lifelong writer and journalist with a focus on wine and culture.
Author
Episode: James Conaway
Priscilla Hennekam
Creator of the movement Rethinking the Wine Industry and consumer advocate in the wine sector.
Episode: Priscilla Hennekam
Lamberto Frescobaldi
30th generation winemaker representing Marchesi Frescobaldi.
Marchesi Frescobaldi
Episode: Lamberto Frescobaldi
Jason Haas
Second-generation proprietor of Tablas Creek Vineyard
Tablas Creek Vineyard
Episode: Jason Haas
Jane Anson
Writer and wine expert with two decades of experience in Bordeaux.
janeanson.com
Episode: Jane Anson
Chinedu Rita Rosa
Premier liaison for importation of fine wine to Africa, based in Bordeaux.
Vines by Rosa
Episode: Chinedu Rita Rosa
Dr. Magalie Dubois
Researcher and teacher at the Burgundy School of Business, specializing in wine market research and economics.
Burgundy School of Business
Episode: Magalie Dubois
Esther Mobley
Senior Wine Critic at the San Francisco Chronicle
San Francisco Chronicle
Episode: Esther Mobley

Host

Adam Casto
Host of a show focused on defining challenges and discussions in the wine industry from multiple perspectives.

Reviews

4.9 out of 5 stars from 13 ratings
  • Good pod, but

    A thoughtful, considered, and relatively introspective look at a problem that is arguably hitting Napa Valley the hardest, but the host’s biases reveal themselves when either challenged or confirmed. Listen to him light up with enthusiasm when Heidi Barret proudly proclaims she’s never enjoyed an orange wine (quite a self-report in the face of Josko Gravner, Paolo Bea, or the regions of Friuli/Umbria/Alsace/entire country of Georgia) or defends the use of megapurple. Alternatively, hearing him t... more

    Apple Podcasts
    4
    Waitwgat
    United States4 months ago
  • Best wine podcast by a mile

    The most relevant conversations delivered in the best possible way. Very real and earnest.

    Apple Podcasts
    5
    DJ SLEZAK
    United States9 months ago
  • A must listen for wine connoisseurs!

    Entertaining and fascinating look into the current challenges and opportunities for wine drinkers and wine makers! Highly recommended!

    Apple Podcasts
    5
    mdave22
    United States10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the diverse perspectives and the quality of discussions.
Highly recommended for those wanting to understand the complexities of the wine business and its future.
Offers thoughtful insights and addresses significant issues affecting the wine industry.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#238
United Kingdom/Arts/Food
Apple Podcasts
#118
Switzerland/Arts/Food
Apple Podcasts
#197
New Zealand/Arts/Food

Talking Points

Recent interactions between the hosts and their guests.

Robin Lail
Q: So, how did we get here?
Robin describes her journey from starting Lail Vineyards with no money to her understanding of her family's legacy and the challenges she faced.
John Caldwell
Q: What role do the big boys have in this landscape?
Caldwell suggests they should experiment with their own vineyards to contribute to innovation in the industry.
John Caldwell
Q: How would you define those periods?
Caldwell notes that oversupply follows bullish markets and fluctuating economic conditions usually lead to downturns.
Dan Petroski
Q: How can Napa Valley maintain its positioning as a premium wine region?
Napa should embrace its diversity and sustainability offerings, marketing itself without over-complicating communication, as the industry evolves.
Dan Petroski
Q: What have you learned from your marketing background that applies to the wine industry?
Marketing is essential for understanding storytelling and engaging consumers effectively, yet the wine industry tends to focus on self-promotion rather than connecting with people's experiences.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Frequently Asked Questions About What's the Problem?

What is What's the Problem? about and what kind of topics does it cover?

Focusing on the evolving challenges within the wine industry, conversations explore the intricate dynamics that shape this iconic field. Through insightful discussions with a variety of industry experts, the content highlights issues such as corporate influences, climate change, consumer preferences, and the responsibility of wineries in contemporary contexts. Each episode is rooted in a quest for understanding, with a strong emphasis on the intersection of tradition and innovation, sustainability, and community engagement. Notably, the podcast invites listeners to reconsider their perceptions of wine, engaging them in a broader dialogue about the future direction of the industry.

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Which podcasts are similar to What's the Problem??

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1. GuildSomm Podcast
2. Wine for Normal People
3. SOMM TV wine & food
4. VinePair Podcast
5. On with Kara Swisher

How many episodes of What's the Problem? are there?

What's the Problem? launched a year ago and published 56 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on What's the Problem??

Recent guests on What's the Problem? include:

1. Dr. Richard Peterson
2. James Conaway
3. Priscilla Hennekam
4. Lamberto Frescobaldi
5. Jason Haas
6. Jane Anson
7. Chinedu Rita Rosa
8. Dr. Magalie Dubois

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