消费新知
消费新知新鲜热辣的消费相关新数据，新事件，新趋势，帮你看懂中国消费者。 主播介绍： 【Neo】 曾在电商和在线教育行业创业 操盘过千万粉丝的项目 觉得说真话很有意思 【Renee】 消费者行为研究者 「消费新知」天团首席女主播 数据和开蚌都可以看很久很久
| Publishes | Twice monthly | Episodes | 181 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | BusinessInvestingBusiness NewsNews |
Listen to this Podcast
Latest Episodes
游戏中演化而来的语言加速融入日常生活，也给消费带来了一些新变化。
【本期节目内容】
00:21 只爱暴富，年轻人的人生愿望开始务实
04:11 “爱你老己”一般买啥
07:03 从“悦己逆反”到“爱你老己”变化背后的心理转向
15:16 悦己和老己消费，白人饭和螺蛳粉的差别
20:34 为什么会在现在这个时间点突然流行
27:05 “把自己再养一遍”精准切中年轻人的焦虑
33:12 为什么悦己消费在不断创造新热词
【本期主播介绍】
Neo
曾在电商和在线教育行业创业
操盘过千万粉丝的项目... more
岁末年初，大家都在盘点总结，消费大事别人都讲得差不多了，那我们就着眼于一些相对较小的事，因为小事，往往都是一个巨大变革浪潮的开端。
【本期节目内容】
01:15 “消费新知”的由来
04:14 1月：国补托底下的谨慎挥霍
13:03 2月：节日情绪背后
22:03 3月：焦虑与身体自救
25:44 4月：关店潮与高端品牌祛魅
31:27 5月：还记得翻红的撕拉片吗
39:06 6月：银发红利和扭捏的星巴克降价
44:05 7月：山姆变普与硬折扣新店频出
47:37 8月：黑悟空席卷游戏人间 more
每逢过年，我们的消费往往也会水涨船高，也是大额消费集中释放的时段。
尽管近期的大额消费显得更为平缓均匀，分布在一年的不同时段，但岁末，仍然是悦己消费和曲线悦己（责任感消费）的小高峰。
【本期节目内容】
03:00 去年最成功和最不成功的年货分享
08:53 来自听友：去年最满意的年货
10:32 年货消费的传统特点：健康、悦己与线上
14:25 年轻一代主导年夜饭
24:09 天南海北寻找宝藏年货：多样化和高端化
37:50 传统好彩头玩出新花样
42:05 正经预测：春节是科技消费的好机... more
2025年度消费大戏的下集，跟你聊一聊新实用主义价值观和四大消费引擎。
【本期节目内容】
01:09 今年你的消费关键词是什么
03:01 大额消费进入均衡期
09:39 大额消费的品类分布
17:31 健康至上的驱动力依然强劲
21:59 国补一来钱包打开
24:42 关怀自己和关怀家人的消费
28:34 消费者的两套心理账户与三个核心特征
34:46 普通消费者也关注的AI品类
【本期主播介绍】
Neo
曾在电商和在线教育行业创业
操盘过千万粉丝的项目
觉得说真话，很有意思
Ren... more
Reviews
- 个人最喜欢的一档播客
有干货，有笑点，有温度。以小见大的视角去看待很多问题，非常能感同身受。另外两个主播之间的打趣，也很喜欢。久而久之，每次听到就像见老朋友一样亲切舒适。希望neo老师的头发也能和内容一样越来越好。
Apple Podcasts5夹子100China3 months ago - 男主播能不能别笑了
尬死了，笑起来娘们唧唧的
Apple Podcasts2lol退您拖摸着我Chinaa year ago - 下班路上很适合听
放松心情，走神了也不担心漏掉什么内容，是比较休闲的话题。偶尔回到主线，基本对“新中产”“伪中产”“中产”群体的消费行为有一个整体的了解。
Apple Podcasts5NFT Faust
United Statesa year ago - 挂羊头卖狗肉
说是聊兴趣消费，结果是一期耳机广告。并且卖点非常没有吸引力。
Apple Podcasts1janejj0331
United Kingdom2 years ago - 氛围很轻松
主播调侃的时候自己也会跟着笑出来，在学习的过程中压力太大了，经常会拿出来边听边学知识边放松
Apple Podcasts5胃口大开哦额China2 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #214 | United States/News/Business News |
Apple Podcasts | #150 |  Canada/News/Business News |
Apple Podcasts | #201 | United Kingdom/News/Business News |
Apple Podcasts | #54 |  Australia/News/Business News |
Apple Podcasts | #172 |  France/News/Business News |
Apple Podcasts | #219 |  Germany/News/Business News |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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消费新知 launched 5 years ago and published 181 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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