行銷背後的邏輯
Zac, 金太映你是品牌公司行銷？行銷人？自媒體人？不管哩係叨味郎 加入聽眾家族，與我們暢聊行銷背後的邏輯/聽聽那些背後的鬼故事 鼻在一個人孤單十八般武藝，練好練滿練出個個精氣神 Facebook 搜尋行銷工程台灣 Instagram：mktlogic / 行銷背後的邏輯 程式專欄文章：blog.codeformarketing.co/ 聯繫我們：codeformarketing@gmail.com Powered by Firstory Hosting
| Publishes | Infrequently | Episodes | 151 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Language |  Korean | Number of Listeners | Category | Education |
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Latest Episodes
全聯變了？近期爆發的「標價爭議」與網友發起的「斷聯行動」，讓這家台灣零售龍頭陷入前所未有的信任危機。
面對排山倒海的負評，全聯小編為何集體噤聲？董事長宣佈砸下 30 億更換「電子價卡」，究竟是解決問題的解藥，還是轉移焦點的障眼法？
本集我們不只聊八卦，更要以專業視角深度拆解： 🔥 為何全聯敢採取「冷處理」策略？這是強者的自信還是傲慢？ 🔥 從「親民鄰居」到「通路巨獸」，品牌人設崩壞的真正原因。 🔥 30 億元的數位轉型，真能修補破裂的消費者關係嗎？
當壟斷成為底氣，消費者的憤怒還... more
EP 90 如何辨識如何辨識「假數位遊民」？從迷思到策略落地的轉化思考
在數位遊民的世界裡，很亮眼，業績卻不見得跟著來。
本集我們談談什麼是「假數位行銷」，為什麼會出現，看似熱鬧卻沒有實質效果的原因在哪裡？
更重要的是，分享簡單的判斷原則，走出迷霧、做出有效的行銷決策。
關於我們：
Facebook 搜尋行銷工程台灣
Instagram：mktlogic / 行銷背後的邏輯
聯繫我們：codeformarketing@gmail.com
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EP 89 3個心理關鍵，讓健康產品狂賣不止！
你以為大家買的是保健品？其實他們買的是「安心感、成就感、認同感」。
在這一集，我們一起拆解：
✅ 為什麼沒病的人也開始吃益生菌？
✅ 健康行銷成功的心理底層邏輯
✅ 讓品牌從「產品」變成「生活儀式」的3種方法
別再只講成分、打折扣——學會把健康說進人心，才是品牌長紅的關鍵！
關於我們：
Facebook 搜尋行銷工程台灣
Instagram：mktlogic / 行銷背後的邏輯
聯繫我們：codeformark... more
EP 88 3 秒抓住顧客注意力，靠社群賣到缺貨不是夢！
📱 社群電商正夯！
當顧客越來越習慣「邊滑邊買」，社群平台早已不只是聊天、分享照片的地方，而成為新一代的購物戰場。
本文帶你快速了解什麼是社群電商、為何它擁有超過 716 億美元的市場潛力，並解析它的三大核心優勢，幫助你在這波潮流中搶得先機！
關於我們：
Facebook 搜尋行銷工程台灣
Instagram：mktlogic / 行銷背後的邏輯
聯繫我們：codeformarketing@gmail.com
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Reviews
- 聲音很雜
聲音雜 女主持人很吵…
還常常詞窮 不適合錄音吧
完全聽不下去
Apple Podcasts1Kerorson
Taiwan2 years ago - 主題很棒但⋯
主題很讚⋯但女主持人講話超級卡又常常詞窮 還一堆語助詞
很像沒做功課⋯
真的很喜歡你們的主題
希望內容可以大大的改善
Apple Podcasts2我嗚嗚嗚嗚Taiwan3 years ago - 感覺不夠流暢
語句間太常…呃…，呼呼聲過大。
Apple Podcasts3tzuyu8888Taiwan3 years ago - 非常空泛
很像念稿 解釋名詞而已
聽完很空泛 好像沒說了什麼
Apple Podcasts1Luiiii@Taiwan4 years ago - 音量問題
音量太小🥲
Apple Podcasts4hahahashophahahaTaiwan4 years ago
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| Listeners per Episode | Gender Skew | Location | |||
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How many episodes of 行銷背後的邏輯 are there?
行銷背後的邏輯 launched 5 years ago and published 151 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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