营销有E思
GroupM群邑一档既聊商业又谈人文的播客节目。 我们关注营销与媒介行业中的新鲜事儿，也关注热点背后的社会趋势和文化影响。期待和您一起在轻松愉快的对话中，开启一段段有意思且富有启发性的思想旅程。 本节目由WPP Media (前GroupM群邑) 出品，JustPod制作发行。
| Publishes | Twice monthly | Episodes | 16 | Founded | a year ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Category | Business |
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Latest Episodes
“最近在讨论高端体验时的关键词是：活人感、可持久性、区隔感”
“奢侈体验在几大核心的维度上都发生了质的转变”
“消费者是Live in the moment，但是品牌会需要Think for the future”
“中国市场存在一种特殊的张力，是来自悠久的历史和文化传承所带来的创造力的张力和建设性的张力“
从咖啡、展览到珠宝学院，从感官营销到文化叙事，在当今全球商业格局中，中国成为了全球奢侈体验创新的“试验田”。
中国市场之所以成为奢侈体验创新的前沿阵地，源于其独特的“张力”。这里既... more
“设计，让情感有了一个具体的落脚点，让它有了形式，让记忆有了形状。”
“设计民主化的关键不是谁能设计，而是谁能把分散的表达汇聚成一致的品牌故事。”
“在AI时代，更要反思我们怎么去用技术来凸显人的价值。”
在当下这个“人人都是创作者”的时代，设计不再是专业人士的 “专属技能”。技术降低的不只是操作难度，更是 “表达的心理门槛”，让普通人的情感、记忆与思考，都能通过视觉语言找到出口。
当我们跳出 “工具功能” 的讨论，从更细腻的人文视角审视这场变革，会发现设计平权正在悄悄重塑 “人如何与自... more
“现在的中国跟 10 年前的中国已经不一样了，现在的下沉市场跟10 年前也是完全不一样的概念了。”
“在一线市场通常是我们说用时金钱去购买时间，但在下沉市场更多的是用时间去淬炼我们的生活。”
“下沉市场，不下沉。”
在中国幅员辽阔的版图中，下沉市场始终是品牌无法回避的话题。从「被忽视的角落」，到大小品牌混战的「新域市场」，再到如今成为热点现象频出的文化策源地，下沉市场已经从被辐射的角落发展到了成为品牌方希望抢夺先机的新蓝海。
但下沉市场并不意味着低消费和低品位的需求。新域消费者并不只关心... more
“流水的竞争对手，铁打的4A公司。”
“广告行业‘分久必合、合久必分’，核心是随市场和技术变化动态调整最优作业方式。”
“信心是比黄金重要的东西。”
本期节目，WPP Media中国媒介管理总裁殷澈（Michelle Yin）和《广告狂人》创始人王凯旋分享了行业变化和趋势，以及WPP Media主动革新的背后故事。
- 本期嘉宾 -
殷澈（Michelle Yin），WPP Media 中国媒介管理总裁
王凯旋，《广告狂人》创始人
从群邑到WPP Media，更名的背后是一场关于组... more
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #194 | China/Business |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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营销有E思 launched a year ago and published 16 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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