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Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways o... more

PublishesTwice weeklyEpisodes368Founded7 years ago
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Artwork for Ad Age Marketer's Brief

Latest Episodes

New Balance Global Brand President and CMO Chris Davis talks about how fashion partnerships with Sezane and Miu Miu and sports partnerships with the Australian Open and Josh Allen have helped New Balance resonate with everyone from "supermodels in Lo... more

Retail media is moving beyond scale, and Roundel wants marketers to rethink what performance really means. In this sponsored episode of Marketer's Brief, Ad Age's contributing editor, Natalie Zfat, sits down with Matt Drzewicki, senior vice president... more

In December, Vineet Mehra formally added growth officer to his chief marketer remit. He's spent much time thinking about how CMOs can maintain relevance by adding a broader business focus to their role. He joins the Marketer's Brief podcast to discus... more

Clear consumer targeting and aggressive pricing are helping Outlaw carve out space in a troubled category

Key Facts

Accepts Guests
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Recent Guests

Mike Zeman
Chief Marketing Officer of Life360
Life360
Episode: Life360 CMO on building brand trust through bold creative
Byron Sharp
Author of How Brands Grow and founder of the Ehrenberg-Bass Institute of Marketing Science in Australia
Ehrenberg-Bass Institute
Episode: Evidence-based marketing—why reach matters more than loyalty, with Byron Sharp
Avery Akkineni
Chief Marketing Officer at VaynerX
VaynerX
Episode: CMOs, social media and why AI isn't everything with VaynerX's Avery Akkineni
Debbie Woloshin
Chief Marketing Officer of Stitch Fix
Stitch Fix
Episode: Bridging the AI-human gap with Stitch Fix CMO
Linh Peters
Chief Marketing Officer at Seen, previously CMO at Walgreens
Seen
Episode: Tips on building a beauty brand with former Walgreens CMO
Chris Curtin
Chief Marketing Officer of Sam's Club
Sam's Club
Episode: Sam's Club new CMO on holidays, Chris Pratt and arriving right after an agency review
Andrea Gilman
Chief Marketing Officer of Early Warning Services
Early Warning Services
Episode: How brands can become emotionally resonant while adapting to new Gen Z behaviors, with Early Warning Services CMO Andrea Gilman
Athena Kasvikis
CMO of iRobot
iRobot
Episode: iRobot CMO on turnaround, 'Shark Tank' secrets, AI and that old Will Smith movie
Alex Schultz
CMO of Meta and author of Click Here, The Art and Science of Digital Marketing and Advertising
Meta
Episode: Digital advertising best practices with Meta CMO Alex Schultz

Host

Parker Herron
Host of Ad Age Marketer's Brief, discussing trends and strategies in the marketing sector.

Reviews

4.6 out of 5 stars from 42 ratings
  • Good Interviews

    Good interviews about marketing strategy across different industries. Never so long that I loose interest. I wish the audio quality was better.

    Apple Podcasts
    4
    RiffRandle1234
    United States4 years ago
  • Great Show

    Very informative and provides strategies that would help entrepreneurs grow their business. Highly recommended! Keep publishing more shows!

    Apple Podcasts
    5
    MargieTiempo
    Philippines4 years ago
  • Marketers, give it a listen

    This quick, insightful podcast is the perfect antidote for the jaded marketer.

    Apple Podcasts
    5
    Jaded Marketer
    United States6 years ago
  • Great listen

    EJ knows this content so well and is a great listen!

    Apple Podcasts
    5
    socal muskie
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the actionable insights provided by industry leaders, highlighting the practical applications of marketing strategies.
Many reviews commend the engaging nature of interviews, which keep content interesting and relevant for professionals.
Several individuals mention the podcast's focus on contemporary challenges in marketing as particularly beneficial for both new and experienced marketers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Reinventing heritage products to appeal to Gen Z with New Balance CMO
Q: What's your secret to outlasting the odds?
Davis attributes his longevity to New Balance being privately held, allowing for long-term strategic planning instead of focusing on quarterly earnings.
How CMOs can maintain relevance, with Chime's Vineet Mehra
Q: What are some things that modern CMOs should focus on to keep up?
Modern CMOs will need to act as AI conductors, capital allocators, community architects, cultural decoders, and talent multipliers in order to succeed.
How CMOs can maintain relevance, with Chime's Vineet Mehra
Q: What do you think about the trend of the CMO role potentially disappearing?
The CMO role is evolving, becoming more focused on overall business metrics like revenue and profitability, and those CMOs not aligning with this may risk becoming irrelevant.
Life360 CMO on building brand trust through bold creative
Q: What will marketing look like for the brand in 2026?
The focus will be on becoming the Family Super App and expanding international markets while scaling the advertising business.
Life360 CMO on building brand trust through bold creative
Q: Can you communicate with people who are all in your network?
Absolutely, you can use quick notes in the app to communicate with your circle members.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Ad Age Marketer's Brief

What is Ad Age Marketer's Brief about and what kind of topics does it cover?

The content primarily revolves around actionable marketing strategies and insights shared by leaders from some of the world's most influential brands. Conversations often touch on evolving marketing techniques, digital transformation, and how established companies are navigating the modern landscape. Noteworthy discussions include the integration of AI in marketing, the significance of social media, emotional branding, and consumer engagement strategies. The podcast stands out for its focus on practical applications, providing listeners with valuable lessons from experienced practitioners across various industries.

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Which podcasts are similar to Ad Age Marketer's Brief?

These podcasts share a similar audience with Ad Age Marketer's Brief:

1. Uncensored CMO
2. ReThinking
3. Pivot
4. Huberman Lab
5. How I Built This with Guy Raz

How many episodes of Ad Age Marketer's Brief are there?

Ad Age Marketer's Brief launched 7 years ago and published 368 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Ad Age Marketer's Brief?

Recent guests on Ad Age Marketer's Brief include:

1. Mike Zeman
2. Byron Sharp
3. Avery Akkineni
4. Debbie Woloshin
5. Linh Peters
6. Chris Curtin
7. Andrea Gilman
8. Athena Kasvikis

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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