B2B Content Podcast
Bouke VlierhuisBouke Vlierhuis interviewt inspirerende Nederlandse B2B-marketeers over contentmarketing.
| Publishes | Twice monthly | Episodes | 36 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language | Dutch | Categories | BusinessMarketing | ||
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Latest Episodes
In deze aflevering hebben 'Mr. B2B' Wing Cheung en ik het over de sociale dynamiek van marketing binnen B2B-organisaties. En we fileren een paar buzzwords.
Wing Cheung, een van de stille autoriteiten in B2B-marketing in Nederland, deelt zijn inzicht... more
In deze aflevering van de B2B Content Podcast duiken we diep in de rol van marketeers en consultants als strategische partners in hun organisaties.
Jasper Griepsma, UX-expert en business designer, en Christiaan Slierendrecht, digitaal strateeg, dele... more
In deel 2 van mijn gesprek met Lonneke Hoondert, Senior Content Strategist bij NTT Data, duiken we dieper in de uitdagingen van B2B-marketing. Hoe onderscheid je je in een markt waar producten steeds meer op elkaar lijken? Lonneke deelt haar visie op... more
In deze aflevering praat ik met Lonneke Hoondert, Senior Content Strategist bij NTT Data. Zoals alleen Lonneke dat kan vertelt ze op haar luchtige, energieke manier over hoe je creatief blijft, de samenwerking tussen marketing en sales en hoe je je a... more
Andries Hiemstra geeft ons een frisse kijk op hoe je technologie kunt inzetten zonder de menselijkheid in je klantcontacten te verliezen. Sterker nog: je kunt het juist menselijker maken met data.
Andries, freelance marketing en business strateeg en... more
Met Marjolein Hettinga duik ik in het belang en de finesses van netwerken in B2B. Marjolein probeert mij af te helpen van mijn netwerk-aversie en jij leert je netwerk strategisch inzetten om je zichtbaarheid te vergroten en meer klanten binnen te hal... more
Met Maya Noordam bespreek ik waarom lef cruciaal is in B2B-marketing. Leer hoe je als marketeer wél kunt opvallen in een verzadigde markt waarin alle producten op elkaar lijken.
Maya en ik duiken diep in hoe je een merk met een duidelijke mening kun... more
Hoe laat je een bedrijf groeien? Vaak ligt daarbij de nadruk op nieuwe klanten, nieuwe producten, nieuwe markten en meer mensen aannemen. Maar er zijn ook andere manieren om te groeien. Mike Koehorst ziet veel ICT- en techbedrijven van binnen en komt... more
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B2B Content Podcast launched 3 years ago and published 36 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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