
Thinkerbell founder Adam Ferrier and leading CMO Brent Smart host a show that celebrates creativity in marketing. Each episode they chat with a leading creative or marketer about them and their work and see if a famous piece of creative work passes the focus group test. Black T-Shirts, it’s XXL Creativity for Marketers.
| Publishes | Infrequently | Episodes | 55 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EducationBusinessMarketing | |||

In this special edition of Black T Shirts recorded live at SXSW Sydney & presented by our friends at Adobe, we sit down with multidisciplinary artist Chris Yee for a wide-open conversation on the future of creativity.
Chris breaks down how AI is res... more
Recorded live at the B&T Breakfast powered by Mutinex, this special Black T-Shirts episode explores the things marketers have had to unlearn to move forward. With Henry Innis (Founder, Mutinex) and Clare Tsunobo (Head of Media, Lion) joining the conv... more
In this episode of The Black T-Shirts Podcast, we sit down with legendary creative leader Susan Credle, former Global Chief Creative Officer at FCB Global. Known for her bold thinking and breakthrough work, Susan shares her insights into the power of... more
Recorded live at this year’s Mumbrella360, this special episode of The Black T-Shirts Podcast revisits the most powerful insights from some of their favourite guests. From hard-won lessons in creativity to surprising truths about success. Then, in fr... more
People also subscribe to these shows.




Listened to a minute of two men talk about advertising they didn’t create
What a fantastic episode with Rory, as usual he gives some engaging insights into the marketing/advertsing industry. He always has an interesting anecdote or piece of advice to share.
First time I've listened to your podcast and will tune in for more.
The section in the pub asking the ‘locals’ was interesting although they seemed (maybe due to their accents), to answer as though it was an inconvenience getting to the end of the sentence…they all sounded tired…maybe they were?
However love the ... more
The people who gave this podcast 1 star were actually trying to give it 6 stars. My favourite podcast right now 🏆✅🥳⭐️
Loads of inspo in unexpected ways, and always a generous share from the advertising heavy weights - and who doesn’t love an awkward focus group
Love this podcast listen and learn from the best in our industry
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #125 | |
Apple Podcasts | #114 | |
Apple Podcasts | #64 | |
Apple Podcasts | #100 | |
Apple Podcasts | #113 | |
Apple Podcasts | #213 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | |
|---|---|
| Gender Skew | |
| Location | |
| Interests | |
| Professions | |
| Age Range | |
| Household Income | |
| Social Media Reach |
Focused on the interplay of creativity and marketing, episodes feature engaging conversations with a range of industry leaders and innovators. Each discussion often revolves around the creative process, sharing personal experiences and insights into successful campaigns while evaluating the effectiveness of well-known creative works through a unique focus group test. The podcast not only showcases fresh perspectives from the world of marketing but also emphasizes the evolution of advertising and the impact of new technologies.
Listeners can expect to gain valuable lessons on creativity in marketing, making it a resourceful platform for both professionals and those interested in the advertising industry. With a mix of humor and serious refl... more
Rephonic provides a wide range of podcast stats for Black T-Shirts. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Black T-Shirts and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Black T-Shirts, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
Rephonic provides comprehensive predictive audience data for Black T-Shirts, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
To see how many followers or subscribers Black T-Shirts has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
These podcasts share a similar audience with Black T-Shirts:
1. Uncensored CMO
2. Nudge
3. Mamamia Out Loud
4. The Imperfects
5. No One Saw It Coming
Black T-Shirts launched 4 years ago and published 55 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Rephonic pulls ratings and reviews for Black T-Shirts from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
Rephonic provides full transcripts for episodes of Black T-Shirts. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
Recent guests on Black T-Shirts include:
1. Chris Yee
2. Susan Credle
3. Sam Rowlands
4. John McKelvey
5. Luke McKelvey
6. Brooke Hammerling
7. Chris Beresford-Hill
8. John Schoolcraft
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.