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Business of Apps Podcast

Business of Apps
User Acquisition
App Performance
AI In Mobile Advertising
User Experience
Mobile Apps
Generative AI
Tiktok
Mobile App Marketing
Mobile App Crashes
Application Not Responding (ANR)
Digital Marketing
App Store Optimization
Performance Marketing
Ad Creatives
App Growth
Gamelight
Retention Strategies
Skadnetwork 4.0
Mobile Analytics
Customer Support

The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps. App marketing professionals, product managers and developers share the latest approaches to building, marketing and monetizing mobile apps. Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app mar... more

PublishesWeeklyEpisodes257Founded6 years ago
Number of ListenersCategories
BusinessMarketingEntrepreneurship

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Artwork for Business of Apps Podcast

Latest Episodes

Welcome to another episode of How I Grew This podcast from our partner Branch – mobile attribution platform and app analytics solutions for enterprises. It covers building a sustainable agency through values-driven leadership and specialist focus.

I... more

For many app teams, ads are treated as a necessary tradeoff — something you accept in exchange for revenue. But ad quality isn’t just an ad ops issue. It directly shapes user experience, retention, and how people perceive your app.

In this episode, ... more

The way app users discover, evaluate, and even build apps is starting to shift — and large language models are at the center of that change. As AI platforms evolve beyond chat and into full ecosystems, app growth teams are facing a new set of questio... more

Happy 2026, everybody!

We're kicking off this year with an episode from our partner Branch - mobile attribution platform and app analytics solutions for enterprises.

Join Adam and Amanda of Branch as they sit down with Shumel Lais, a mobile growth ... more

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Recent Guests

Chris Hewish
President of Xsolla
Xsolla
Episode: #246: How D2C is reshaping game monetization with Chris Hewish, President of Xsolla
Andrey Shakhtin
Founder and CEO of FunnelFox
FunnelFox
Episode: #245: The future of web-to-app funnels for app growth with Andrey Shakhtin, Founder & CEO of FunnelFox
Jens-Fabian Goetzmann
Head of Product at RevenueCat, an expert in app monetization strategies.
RevenueCat
Episode: #241: App revenue growth ideas with Jens-Fabian Goetzmann, Head of Product at RevenueCat
Megan Evans
Creative Director at ConsultMyApp
ConsultMyApp
Episode: #240: Creative that drives growth: ConsultMyApps’ playbook with Megan Evans, Creative Director at ConsultMyApp
Kenzie Wilson
GTM Lead for AI Moderation at Stream
Stream
Episode: #239: Building communities: Stream’s approach with Kenzie Wilson, GTM Lead - AI Moderation at Stream
Reed Kuhn
Head of Business Strategy
Branch.io
Episode: #237: What not to do: Lessons from consulting hundreds of apps Reed Kuhn, Head of Business Strategy at Branch.io
Gessica Bicego
Marketing and Growth Consultant with a background in tech and experience in mobile apps subscription space.
Episode: #236: Web-first growth: the new playbook for app UA with Gessica Bicego, Marketing & Growth Consultant
Asaf Yanai
CEO at Alison AI
Alison AI
Episode: #233: AI-powered creative optimization for mobile today with Asaf Yanai, CEO at Alison.ai
Max Amelang
Product Marketing Manager at Prematch
Prematch
Episode: #232: Mobile app paywalls & cognitive biases with Max Amelang, Product Marketing Manager at Prematch

Host

Peggy Anne Salz
Host and thought leader in mobile apps and marketing, bringing extensive experience in the industry. She hosts engaging discussions and interviews that explore the nuances of app marketing and development.

Reviews

4.6 out of 5 stars from 78 ratings
  • Awesome!

    Always a great listen!

    Apple Podcasts
    5
    Max1899HD
    Germany10 months ago
  • Great Listen

    I found this to be incredibly entertaining! Great stuff!

    Apple Podcasts
    5
    Emmycakes365
    United States2 years ago
  • Host’s inability to speak English makes it a pain to listen!

    The guests are great but you really need to change the host who can barely speak proper English.

    Apple Podcasts
    3
    Mynameisyuliya
    Ukraine2 years ago
  • Listen in to level up! 🎮

    An awesome podcast with a terrific team making the magic happen. There’s so much to learn from the conversations happening here - highly recommend!

    Apple Podcasts
    5
    ArlieLP
    United States2 years ago
  • Love this podcast

    Great podcast with an awesome host. Thank you for sharing these insights!

    Apple Podcasts
    5
    BBG Girl 321
    United Kingdom3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Feedback highlights the engaging and informative nature of discussions, making it a recommended choice for professionals in the field.
A few critiques mention occasional audio quality issues and the need for clearer communication from hosts.
Many appreciate the variety of expert guests and their relevant experiences in app development and marketing.
Listeners praise the high-quality insights and actionable strategies shared by industry leaders.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#176
France/Business/Marketing
Apple Podcasts
#102
Singapore/Business/Marketing
Apple Podcasts
#105
Brazil/Business/Marketing
Apple Podcasts
#127
Finland/Business/Marketing
Apple Podcasts
#135
China/Business/Marketing
Apple Podcasts
#156
Ukraine/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

#248: Beyond walled gardens: Unlocking new paths for UA with Omri Argaman, Co-Founder and CMO at Zoomd
Q: How do you make the most of this user acquisition world outside the walled gardens?
Start with a test budget, be patient with KPIs, use anti-fraud solutions, and find experienced partners or teams.
#248: Beyond walled gardens: Unlocking new paths for UA with Omri Argaman, Co-Founder and CMO at Zoomd
Q: What are the key challenges you're going to face when operating in the open internet?
The main challenges include finding the right partners, needing patience in measuring results, and dealing with fraud.
#248: Beyond walled gardens: Unlocking new paths for UA with Omri Argaman, Co-Founder and CMO at Zoomd
Q: Why do people need to look beyond those walled gardens?
Omri explains that a lot of competition isn't advertising in the open Internet, and many users can be acquired in those channels where advertisers often lack knowledge or partners.
#246: How D2C is reshaping game monetization with Chris Hewish, President of Xsolla
Q: Are you seeing developers use their D2C presence to create stronger connections with players?
Yes, many developers are utilizing their Web Shops not just as storefronts, but as hubs for community engagement and brand building opportunities.
#246: How D2C is reshaping game monetization with Chris Hewish, President of Xsolla
Q: How does Xsolla help developers handle complexities of global payments and regulatory compliance?
Xsolla assists developers by managing taxes and compliance requirements, making it easier for them to focus on making games rather than back office operations.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Business of Apps Podcast

What is Business of Apps Podcast about and what kind of topics does it cover?

Conversations are focused on app marketing, development, and monetization strategies, featuring leaders from the global app sector. Topics discussed include user acquisition strategies, community building, pricing models, and the integration of AI into marketing strategies, reflecting the latest trends and challenges faced in the industry. Unique elements include insights from various professionals, fostering a deep understanding of the ever-evolving app landscape and providing actionable takeaways for listeners seeking to enhance their skills in app-related fields.

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How many listeners does Business of Apps Podcast get?

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What are the audience demographics for Business of Apps Podcast?

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How many subscribers and views does Business of Apps Podcast have?

To see how many followers or subscribers Business of Apps Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Business of Apps Podcast?

These podcasts share a similar audience with Business of Apps Podcast:

1. Sub Club by RevenueCat
2. Nudge
3. The Daily

How many episodes of Business of Apps Podcast are there?

Business of Apps Podcast launched 6 years ago and published 257 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Business of Apps Podcast?

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Where can I see ratings and reviews for Business of Apps Podcast?

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What guests have appeared on Business of Apps Podcast?

Recent guests on Business of Apps Podcast include:

1. Chris Hewish
2. Andrey Shakhtin
3. Jens-Fabian Goetzmann
4. Megan Evans
5. Kenzie Wilson
6. Reed Kuhn
7. Gessica Bicego
8. Asaf Yanai

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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