Rephonic
Artwork for Business Of Therapy
Private Practice
Instagram
Instagram Reels
Burnout
Social Media Marketing
Marketing Strategies
Mental Health
Therapy Practice Growth
Therapy
Outsourcing In Business
Marketing
Instagram Marketing
Therapists
Coaching Programs
Business Coaching
Growth Strategies
Content Creation
Therapy Practices
Instagram Growth
Consistency

Are you a therapist that’s dreaming of your own 6-figure practice and all the freedom that comes with it? You’re asking yourself questions like “How do I build a business?”, “Do people really get private pay clients from Instagram” and “How can I scale beyond therapy?” You’re in the right place. Welcome to the Business of Therapy Podcast. Here you’ll find honest conversations about what it truly t... more

PublishesWeeklyEpisodes73Foundeda year ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

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Artwork for Business Of Therapy

Latest Episodes

I’m excited to welcome trauma therapist Lauren Auer to the podcast!

In today’s episode, we’re going BTS of 20 million views on reels and talking about the real pros and cons of going viral.

What I love about Lauren is that her entire Instagram pres... more

Today's episode is a FUN one because it's my first Q&A-style episode!

It was inspired by a recent reel I shared, where I opened up about making $829,845 from a single course. Not an overnight success, but this course is a beautiful example of what c... more

Instagram analytics can feel like an entirely different language. They're even MORE confusing if you're new to Instagram and marketing! I get how overwhelming it feels to look at your professional dashboard and see a wall of numbers staring back at y... more

It's Thanksgiving week in the U.S., which feels like the perfect moment to slow down and really sit in gratitude.

Building a business is no small thing. It comes with bumps, pivots, growing pains, and sooo much more.

But it's also one of THE most ... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

Recent Guests

Lauren Auer
Trauma therapist based in Illinois with a focus on trauma education on social media
Your Trauma Therapist
Episode: BTS of 20 Million Views on Reels with Therapist Lauren Auer
Angela Avery
Licensed professional counselor with a successful practice focusing on toxic and challenging relationships
The Counseling Studio
Episode: How Angela Got 17 New Private Pay Clients in 4 Months
Sarra Lashhab
Trauma therapist specializing in sexual violence recovery
Healing Loudly
Episode: How to Get Clients from Instagram with a Small Following with Trauma Therapist Sarra Lashhab
Julie Newman
A therapist based in New York City specializing in managing anxiety and relationships.
Private Practice Academy alumni
Episode: Getting Private Pay Clients From Psych Today with Julie Newman, Anxiety Therapist
Sara Schreiber
Licensed therapist specializing in group therapy.
Private Practice in New Jersey
Episode: How to Earn 6-Figures+ with Group Therapy with Sara Schrieber
Ariell Murcko
Therapist working with moms, experienced significant Instagram growth
Wild Wives Counseling
Episode: How Trauma Therapist Grew from 1k to 50k Followers in 6 Months with Ariell Murcko
Dr. Marina Rosenthal
Licensed psychologist, certified sex therapist, and couples therapist specializing in high-conflict couples.
Self-employed
Episode: Therapist to Author: How to Get a Book Deal with the ‘Big Five’ with Dr. Marina Rosenthal
Abby Thomason
Early childhood play therapist and mom
Episode: Doubling Her Income while Spending More Time with Her Kids with Play Therapist Abby Thomason
Liana Ross
EMDR therapist based in Long Island, clinical director at a private paid group practice, specializes in trauma, substance abuse, and addiction.
Episode: Relatability, Reels, and RHONY with Liana Ross

Host

Kelly McKenna
Licensed therapist, business coach, and content creator who focuses on helping therapists build successful private practices through strategic marketing and personal development.

Reviews

4.9 out of 5 stars from 155 ratings
  • OMG LOVE!!!

    This podcast is wildly helpful and so inspiring! Absolutely love and recommend to all my therapist friends & colleagues!

    Apple Podcasts
    5
    Brittany M. (The AZ Therapist)
    United States3 months ago
  • 5/5 from @askamaliah 🤍

    I listen to this podcast pretty much daily (until i’m all caught up ofc 😅) on my way to my full time CD job — this has been so helpful in getting the ball rolling for my transition into successful Private Practice life! 🤍

    Apple Podcasts
    5
    @askamaliah
    United States3 months ago
  • Love it!

    This podcast is informative and interesting. I love the practical advice that is so easily implementable.

    Apple Podcasts
    5
    Alzyyyyy
    United States4 months ago
  • Super helpful as a therapist

    Currently binging the pod and finding it so helpful! I love the in depth conversations that are touched upon on Instagram. Kelly has been an inspiration and incredible resource for me while opening my own private practice!

    Apple Podcasts
    5
    be_sound
    United States5 months ago
  • Thank you, Kelly!

    Kelly’s insight has been so helpful!

    Apple Podcasts
    5
    Emilyrichardsonhumphreys
    United States7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Reviews highlight the encouragement and motivation found within episodes, helping therapists combat feelings of burnout.
Listeners appreciate the practical and actionable advice offered, making it a valuable resource for therapists.
The focus on social media strategies resonates well with those looking to grow their private practices effectively.
Many express admiration for the host's relatable approach and personal stories that make the content engaging.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Courses & Scaling Beyond 1:1 Therapy Q&A
Q: What are the best do's and don'ts for marketing?
Focus on the outcome people desire rather than the features of your course.
Courses & Scaling Beyond 1:1 Therapy Q&A
Q: Is it worth creating a course if you only have a small following?
Yes, but it might not be as profitable, and you will need to focus more on marketing.
Courses & Scaling Beyond 1:1 Therapy Q&A
Q: How to know when is the best time to create a course or group coaching program?
Wait until your one-on-one therapy caseload is full as selling one-on-one services is generally easier than selling a course.
How Angela Got 17 New Private Pay Clients in 4 Months
Q: What advice would you give to therapists who are thinking about starting on Instagram to really try and get private pay clients for the first time?
I would suggest that you learn how to use Instagram, and then some of the little tips and tricks, like a call to action. I didn't even know what that was.
How to Get Clients from Instagram with a Small Following with Trauma Therapist Sarra Lashhab
Q: Can you tell me a little bit about what that transition was like for you to go from serving survivors in a community mental health setting to making that decision to start your own practice?
It was difficult to continue moving forward in my life... I decided to make the jump into private practice and wanting to see clients through my own brand.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Business Of Therapy

What is Business Of Therapy about and what kind of topics does it cover?

Targeting therapists who aspire to establish successful private practices, a range of topics is covered, including business strategies, social media marketing—especially through Instagram—and personal growth in the therapy field. The content is designed to provide therapists with practical advice to navigate the challenges they face in building their own practices while maintaining a healthy work-life balance. Unique discussions revolve around the experiences of the host, who shares personal anecdotes that resonate with the struggles faced by many in the profession, focusing on both the joys and difficulties of entrepreneurship in therapy.

Listeners can expect actionable insights on filling their caseloads, overcoming feelings of burnout, ... more

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How many listeners does Business Of Therapy get?

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How many episodes of Business Of Therapy are there?

Business Of Therapy launched a year ago and published 73 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Business Of Therapy?

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Where can I see ratings and reviews for Business Of Therapy?

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What guests have appeared on Business Of Therapy?

Recent guests on Business Of Therapy include:

1. Lauren Auer
2. Angela Avery
3. Sarra Lashhab
4. Julie Newman
5. Sara Schreiber
6. Ariell Murcko
7. Dr. Marina Rosenthal
8. Abby Thomason

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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