
The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!
| Publishes | Daily | Episodes | 84 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketingManagement | ||||

Alice gives her advice for how to get hiring externally and outsourcing right. And how you can nurture that relationship into a closer working arrangement.
Alice wraps up her thoughts on her four year journey and the diary of a first time CMO.
Alice goes over the skills she looks out for in her ‘dream demand gen marketer’.
Alice talks through her transformational predictions for content marketing in 2023 and beyond.
The 10% more mindset. One of the biggest mindset hacks that has driven Alice’s success. It won’t be for everyone, but it’s a sober look at what it takes to succeed at the highest levels of marketing leadership.
Alice talks through the impact of sharing in public and the demand generation movement in attracting quality talent to Cognism.
Alice makes the case for not retreating back to the Google Ads when things get tough in an uncertain economic climate.
What should the content team look like in a demand gen focused org? Alice unpacks how we structure things at Cognism.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #194 | |
Apple Podcasts | #174 |









Listeners, social reach, demographics and more for this podcast.
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Diary of a first-time CMO launched 3 years ago and published 84 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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