Rephonic
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DTC's daily show — what's now/next in ecommerce so marketers can survive and thrive.

PublishesDailyEpisodes26Foundeda year ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Ecomm Cowboy

Latest Episodes

We start with a look at AI entering the social graph, including Moltbook and the rise of agent‑driven content, plus reactions from builders and thinkers across X. If attention is the new currency, this is the next frontier.

Then we’re joined by Kyle... more

We kick things off with Hot Jobs Friday, breaking down some of the most interesting roles in e-commerce right now — from paid social and TikTok Shop to agency growth roles and CPG opportunities hiding in plain sight.

Then we’re joined by Maddie Mart... more

From learning how to sell to women the right way, to why trust, clarity, and creativity matter more than hacks — this episode goes deep on what’s actually working in DTC right now.

We cover:

* Why most brands misunderstand female buying psychology... more

We cover why Sydney Sweeney’s SYRN is getting dragged on the internet (and why it may not matter whatsoever), how Liquid Death keeps winning by making fun of advertising itself, and why brands that rely on one platform are playing a dangerous game.

more

We’re digging into why TikTok users are deleting the app, what the sudden rise of alternatives like Skylight really signals (and what it doesn’t), and why moments like the Lego × Crocs collab show how culture now moves faster than media plans.

We’re... more

We start with TikTok’s new ownership getting off to a rocky start — and why creator + advertiser confidence matters more than “competition.” Even small moments of uncertainty can fracture momentum inside the most influential culture engine on the int... more

We break down reports that ChatGPT could take a 4% cut of Shopify merchant purchases, why Google always wanted this but never pulled it off, and what it means if AI becomes the front door to checkout — not just discovery.We also dig into TikTok’s new... more

We break down TikTok’s new off‑site performance tracking and why it’s a signal that attribution, halo effect, and downstream sales are now table stakes for big budgets. We talk about Fulfilled by TikTok, why it feels incredibly convenient, and why it... more

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Ecomm Cowboy launched a year ago and published 26 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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