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FGV Marketing Talks

FGV

Nesta série de podcast, o professor Felipe Zambaldi bate um papo sobre o processo de elaboração de artigos acadêmicos com pesquisadores, alunos e egressos dos programas da Fundação Getulio Vargas.

PublishesInfrequentlyEpisodes11Founded7 months ago
Language
Portuguese
Number of ListenersCategories
BusinessMarketing

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Artwork for FGV Marketing Talks

Latest Episodes

No episódio, dialogamos sobre as relações entre inveja, percepção de merecimento e identificação entre pessoas com atitudes em relação e marcas e comportamento de consumo. A autora fala sobre resultados do trabalho, caminhos metodológicos em um tema ... more

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Neste episódio, a Professora Tânia Veludo apresenta os resultados de uma pesquisa sobre o universo dos gamers, abordando a competitividade inerente a esse meio e os fatores que podem levar à dependência de jogos online, discutindo a evolução do estud... more

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Neste episódio, o Prof. Julio Leandro compartilha os resultados de sua pesquisa sobre o superendividamento e suas consequências na vida das pessoas. Além disso, revela detalhes de sua trajetória acadêmica e os desafios enfrentados até a publicação do... more

Nesse episódio, o Prof. Delane Botelho detalha uma pesquisa sobre as limitações de informação e racionalidade que os profissionais envolvidos em compras corporativas enfrentam. Em particular, a pesquisa endereça o papel do preço como insumo para um p... more

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Neste episódio, o professor Benjamin Ronsenthal expõe o processo de elaboração de um artigo sobre as relações entre orientações temporais pessoais e o engajamento com práticas de consumo. Narra a evolução da pesquisa, desde a identificação da lacuna ... more

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No episódio, o Prof. Leandro Guissoni aborda o processo de elaboração e publicação de um artigo sobre a efetividade da distribuição de categorias de bens consumo não duráveis no varejo no Brasil, decorrente de sua tese de doutorado. Na conversa, além... more

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No episódio, a Professora Lucia Barros compartilha o processo de elaboração de um artigo sobre fake reviews, com experimentos testando a habilidade de consumidores identificarem revisões falsas e a efetividade de um protocolo capaz de ensinar que as ... more

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Neste episódio, o Prof. Mateus Ponchio relata o processo de publicação de uma revisão sistemática de literatura sobre o bem-estar financeiro de mulheres em situação de vulnerabilidade. Além de abordar o conteúdo substantivo desse tema relevante, o ep... more

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Chart Rankings

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Apple Podcasts
#10
Netherlands/Business/Marketing
Apple Podcasts
#208
Netherlands/Business

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Frequently Asked Questions About FGV Marketing Talks

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How many listeners does FGV Marketing Talks get?

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What are the audience demographics for FGV Marketing Talks?

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How many subscribers and views does FGV Marketing Talks have?

To see how many followers or subscribers FGV Marketing Talks has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of FGV Marketing Talks are there?

FGV Marketing Talks launched 7 months ago and published 11 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact FGV Marketing Talks?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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